The Hundreds is proud to carry ONLY NY, an independently owned label based out of Harlem, NYC. Founded in 2006 by artist Micah Belamarich, ONLY is inspired by the city, skateboarding, graffiti, the outdoors, and underground street culture since 1997. We chatted with Phil Gordon, one of the store’s employees; watch as he tells us about the history of ONLY, and their plans to grow the brand without sacrificing product or getting corporate.

photos and video by Zach Marshall
by Jane