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Casey Neistat's New App Beme Aims for Authenticity in Social Media

Casey Neistat's New App Beme Aims for Authenticity in Social Media

Currently downloading on the 5th page of our iPhones is Beme, yet another social sharing app. YouTube personality and producer Casey Neistat developed this app to deliver your “Authentic Self” to the social media world. Users cannot review nor edit each 4-second video clip they create on Beme, and viewers cannot “comment” or “like,” but instead can send back reaction selfies. Once a video is watched, in true Snapchat-like fashion, it’s gone forever.

Although Beme is like a mix between Vine and Snapchat, this app’s perhaps most unique feature is its “sensor,” which allows users to “Beme” and not have look at their phone. All you have to do is hold your phone against your chest or a surface and it will start recording. Meaning, if you want to take a selfie or vblog, you would have to hold the sensor against a wall or flat surface... we guess this will limit the amount of selfies taken per average selfie stick owner, but who knows? We imagine this app blowing up with everyone literally glued to the wall with their phone as an adhesive.

Anyone can download Beme, but not everyone can use it. You need a special access code to crack open this new app. This gives Beme an exclusive feel. Tech savvy users who found ways to acquire the code also got an upper hand there, so kudos on the marketing technique. We dig that Casey.

Beme is attempting to give an unedited look at your life, which we can appreciate with all the meticulously planned “personal brand” way of thought that Instagram and Twitter have socialized many users into. “There’s nothing cute or twee about it,” Mr. Neistat said. “We want you to feel like you’re taking a peek under the hood.”

What is your definition of “authentic” though? We all are exposed to enough pop culture that the social norm is to behave a certain way in a certain places anyway. Can Beme change that? It has the potential to expose a lot of unseen lifestyle, but in the end we have a feeling users will only “Beme” what they want people to see, still editing out parts of their lives, and still “curating” their brands, albeit more cleverly to work on the app. Hopefully we are as authentic as we think we are.

Words by Matthew Macias.

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