As an extension of AGENDA Trade Show, the leading forum for streetwear, sneaker, and lifestyle industries, Agenda Emerge is a series that gives a platform for industry trailblazers to discuss the intricacies of their business. From our own Bobby Hundreds to Bob Hurley to artist Shepard Fairey, Agenda Emerge has provided viewers with firsthand insights into their motivations and what needs to be done to innovate an entire market.

“There’s no rules anymore, and I think the people with the courage to do something new, they are the ones who will succeed,” says Vice President of Global Design for adidas Originals, Nic Galway, in their latest installment. The designer explains the reality of the sketch versus the final product, looking outside of the footwear industry for inspiration, a look at his personal methods, and more in their exclusive video below.

And check out a recap featuring words from Bobby Hundreds—alongside Johnny Cupcakes, Mark Ecko, and Jeff Staple—in NYC during his second time on the series.