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7.30.15 :: effulgence, OVO, Diadora

7.30.15 :: effulgence, OVO, Diadora

OVO Pre-Fall 2015 Lookbook – Drake and his OVO crew is on a roll. After two hit diss tracks, the fashion game is on also on point with the new Pre-Fall 2015 lookbook. Continuing with the sportswear aesthetic the collection is heavy on the graphic prints and athletic sweats, but also has a decent number of slick military inspired pieces, too. The collection has a streetwear appeal, but come with a bit of refinement that is rare in the industry.

Source: Highsnobiety


Maison Kitsuné for Reebok – The CL Nylon is one of the cleanest runners in the Reebok stable, and Maison Kitsuné maintains that fresh aesthetic with a mix of suede and mesh. Using bright white and light creme uppers the sneaker improves on the contrast by switching up the textiles, and blending it with a minimalist white midsole. The outsole is a soft tan, and the patent leather on the heel gives the sneaker a bit of class. Maison Kitsuné is familiar with the premium market, and their approach as elevated the simple CL Nylon.

Source: Maison Kitsuné


RAEN for Deus – Motorcycle company Deus is ready to work with RAEN Eyewear again as the two brands launch a new collection of sunglasses. The trio of acetate frames are oversized and sporty, and offer a versatile appeal that applies elements of iconic predecessors. The classes are all handcrafted and feature machined aluminum barrel hinges, and feature CR-39 polarized lenses by Carl Zeiss.

Source: RAEN


Cadence Skyline Shorts – Cadence releases a casual pair of shorts of the active cyclists in mind. Made from their own rylo-tech fabric the shorts have a nice stretchy fit and are treated with DWR. A nice reflective tag on the back of the shorts are intended to keep the rider safe at night, and Cadence makes sure to reinforce the seat and crotch for those long commutes.

Source: Cadence


The Weeknd x RSVP Gallery – Chicago’s RSVP Gallery has a tight relationship with today’s musical artists, and has worked with the likes of A$AP Rocky and Travi$ Scott. For the Spring the team up with The Weeknd on a crisp T-shirt for his performance at the Lollapalooza festival. Available in either white or black the tee features The Weeknd’s XO logo and RSVP printed across the chest, with the left sleeve reppin’ Chi-Town.

Source:  RSVP


Canon ME20F-SH – Canon has cameras that can fend off the likes of Red Camera and Blackmagic, but their new ME20F-SH is looking to shut things down. The high-end video shooter has a sleek and compact design, but what is about to crush the competition is the 4 million ISO. With an ISO that strong the ME20F-SH is capable of recording full-color 1080HP video in pitch dark. This is the highest low-light sensitivity in the camera arena, and retail is set around $30,000.

Source: Engadget


effulgence Summer 2015 – Independent brands are the hallmark of streetwear and out of San Francisco comes a bright burgeoning brand that kicks things off for Summer. Effulgence enters another season and goes in with graphics inspired by music, anime, and different subcultures. Using traditional colors along with unconventional bright ones the T-shirts are accompanied by long-sleeves and coaches jackets. Go out there support the small brands, and check out the rest of the collection.

Source: effulgence


Diadora N9000 NYL “Beige Sheepskin” – Diadora comes up with another knock-out colorway for their popular N9000. The retro runner returns this time with uppers comprised of nylon, leather, and suede in a muted tan and beige. The soft colors are punctuated by a Carolina baby blue along the tongue, midsole, and the interior collar. The running sneaker has a clean approachable color for summer, and is available now for $130.

Source: Wish

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