THE HUNDREDS TEAMS UP WITH WISH ATL TO PRESENT ITS FIRST-EVER COLLABORATION PLAYER HAT

Los Angeles, CA œ July 7, 2011 œ The Hundreds recently partnered with Atlanta’s premiere boutique for streetwear clothing, Wish ATL, to create a collaboration hat, which launches today. The snapback, which retails at $32.00, will be offered exclusively at Wish starting July 7, 2011, and at The Hundreds online store starting Friday, July 8, 2011.

“The Player Hat is by far one of our most popular styles of snapbacks so it was cool to get together with one of our long-standing retailers to put a new spin on it,” says Bobby Hundreds, co-founder and creative director of The Hundreds.

Lauren Amos, owner of Wish, adds, “We took inspiration from the Atlanta-based public transit, MARTA, for this collab œ incorporating the three staple colors from the MARTA logo, we outlined The Hundreds block font in yellow with “Atlanta” stitched above to give it local appeal. The bill of the snapback is set in a light blue hue that complements their “s” logo on the side panel, while multi-colored eyelets offer a dynamic contrast in regard to colorway aesthetics.”