Over a year ago, I — along with The Hundreds’ design team — was out in Hong Kong, researching, conceptualizing, building, and designing our Summer 2013 collection. We had come off of compiling the Fall and Winter 2012 lines, which were apocalyptic and muted. In response, Spring and Summer 2013 were gradually vibrant in color and patterns. Summer 2013 was to be that transition back to classic The Hundreds Streetwear, which would be reinstated for our 10-year anniversary Fall ’13 showing. So you’ll find a little bit of both ends of the spectrum in the Summer line, greys offset with pop colors, bipolar hues clashing across blocked cuts, all amongst the backdrop of California Culture, old-fashioned workwear, and other signature The Hundreds stylings.
Introducing The Hundreds Summer ’13, available this Friday atThe Hundreds’ flagship locations (THLA,THSF,THNY, andTHSM) and authorized retailers, and through the Online Shop starting Monday, April 15th, 2013. The best of both worlds.
