It’s not too much of a stretch to say that ASAP Rocky is the hip-hop artist to see at SXSW. The hip-hop artist to see, period. Riding off the high of successful Youtube singles, mixtape love, and web commotion over the past year, Rocky rides into 2012 on a wave of hype cemented in diehard street listenership.
We’re at the Spotify/MSN rooftop party last night, having just missed Grimes, with Bago, Jav Dolla, CBG, TK, Jenn, Alexander Spit, Alysha Nett, Buscemi (Gourmet), and Kevin and Benjamin of Boxed Water:
Cloaked in a guard of black rags and sunglasses, ASAP and co. line the stage…
….to make way for this guy:
Fellow New Yorker Theophilus London takes the stage with Rocky to perform live for the first time, their song “Big Spender.”
An anarchistic moshpit closes out the set.
Not the first time you’ve heard of ASAP, definitely not the last. One to watch in 2012 and beyond…