If you live in Southern California, you should be keenly aware of the tangy frozen yogurt resurgence that started in South Korea and is now being driven stateside by Pinkberry and other copycat venues like Kiwiberri and Yoku Yoku. Especially in LA, there are always these ridiculously Johnny Cupcakes-sized lines at all hours. Here at the Melrose location, fro-yo heads wait in line anxiously, fiddling with their Blackberry, standing behind Halle Berry, fiending for Pinkberry.
Weird, right? Almost as weird as me writing an entire post about frozen yogurt.