We headed downtown today to visit The Social Trust and have Paul shoot our next print advertisement. In the vein of our previous ads, we forewent models and instead gathered a few of our friends to showcase some select pieces from our upcoming Winter Collection. You might be familiar with Tofer, Tyler, Abram, and Mike B just from being around the blog, or perhaps you know them from their individual careers as acclaimed designers, artists, screenwriters, and djs. But the best part about the guys is that they’ve all grown up together since childhood, and represent their own Los Angeles Lifestyle… And thereby, they represent The Hundreds, and do a pretty good job of it, might I add. Check for the ad in the next issue of ANTENNA magazine.