Just like actual diamonds, which are born of time and intense pressure, the new and improved Diamond Supply store opened back up on Black Friday and looks like a gem. This is the second rendering of the Diamond store on Fairfax (not including the first location up the street), and it maintains the original feel of the skate/street boutique while capping it off with some upper-tier luxury measures.

Say hello to some of the trusty Diamond staff and family:

Apparently Corey’s (Above Average) the only Diamond staffer who’s not embarrassed of his hands.

This is Kaya and her dad Arnold, who used to run Grey One, the third store to ever stock The Hundreds. Arnold and I spent most of the time discussing Instagram and then Kaya and I talked about Hunger Games for thirty minutes.

by bobbyhundreds