A YEAR IN THE LIFE OF...

By Bobby Hundreds Feb 1, 2008

My, how time flies.

Today is the 1-year anniversary of our store here at 7909 Rosewood Ave. For the occasion, we’re releasing our Store logo tee in a first-time black-and-white with a commemorative graphic on the back. Only 75 tees were made and are on sale at The Store as of 11am.

So we wanted to thank all of our loyal customers, friends, and family for making this dream become a reality over the past 12 months. The Store was a sizable endeavor that was an uphill battle from the start. Over a year-and-a-half ago, when we decided to move forward with our first retail location, our office space on Rosewood seemed the ideal space although it was tiny (to say the most) and located on a random side-street in a then-ghosttown. But the homeys knew to find us there, and we had carved our existence in the world out of those tight 4 walls — it was home — so it only made sense.

We had all kinds of outlandish store concepts from the get-go, from a museum-type learning experience to incorporating an actual tree into the space (?!). Thankfully, design firm TylerSpencer helped us prune our ideas into a feasible, sensible project that vibed with The Hundreds, and not only maximized every square inch of that room, but distinguished our boutique from anything else within the streetwear industry. The rules: Everything custom, no IKEA furniture or stock fixtures, and nothing you’d expect from the underdog “t-shirt company” who wasn’t supposed to be building a shop like this.

Design aside, the true heart of The Store was to further establish a base relationship with you, our customer. And I think we did a pretty good job of that over the first year. Not only did you get to know Tony, Morgan, Alex, and the rest of the jackals, but you got a proper feel for what The Hundreds was all about, whether you were trying on jeans in our multi-color funbox, posting on the curb out front, tossing back a few at a TH barbecue, or viewing it all on the blog or Photo Booth no matter where you were in the world. It’s been a good year, and we’ve only got more surprises for the next, so be sure to stay tuned to 7909.