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PUBLIC LABEL // SPRING+SUMMER : 2011

PUBLIC LABEL // SPRING+SUMMER : 2011

+ Founded in 2006, The Hundreds Public Label is a uniquely American perspective on men’s apparel, told through a seasonal collection of deliberately thought-out, wearable goods.

+ Public Label is a mature response to classic sportswear and enduring military looks popularized by youth culture, but continually shared by the modern man.

+ Public Label follows the philosophy of sophisticated cuts, refined and creative materials, and contemporary design and quality, all key elements in presenting a timeless finished product to a discerning menswear consumer.

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Public Label Spring/Summer 2011 continues the PL tradition of correlating American sportswear, military and workwear via a themed 1940s-era naval reproduction approach.

The concept with the current collection was to transport the wearer to vintage wartime America, as a youth enlisting in the military. This direction was accomplished through an overall homage aesthetic, modern updates and intense attention to detail.

J3:

12oz. cotton denim deck jacket. Fabric is made in Japan at the Kurabo Denim Mill. 40’s reproduction deck jacket. Triple needle stitching , enzyme stone wash, and hand abrasion. Dark antique brass tack buttons and Flag direct embroidery on front chest pocket.

Available in: Indigo.

F4:

100% Cotton French terry crewneck. Vintage knit fabric and pattern with flatlock stitching, and single-hit screen print at chest. Bar-tack reinforcements at rib-openings. Ribbed “V” at neck. Made in Canada.

Available in: Navy and Athletic Heather.

ND3:

Japanese milled twill chino. 19 inch outseam. Traditional U.S.N. embroidered reinforcements at pockets. Buttoned fly, welt coin and rear pockets. Hidden screen print detail at cuffs.

Available in: Khaki and Navy.

K3:

Recycled Cotton/Polyester pilled jersey tank top with self-fabric rib at collar and sleeve openings. Flag embroidery at chest pocket. Garment washed for softer hand feel. Hidden detail at inside bottom opening.

Available in: Navy and Athletic Heather.

W4:

Indigo dyed cotton chambray. 40’s Naval mechanics shirt with mini parts pockets with snap closure. Flag direct embroidery at chest. Triple needle stitching for durability.

Available in Indigo.

F5:

Heavy weight 100% cotton vintage knit brushed fleece. Two-way YKK zipper and natural cotton drawstrings. Welt pockets at hips. Screen print and removed patch detail at chest. Made in Canada.

Available in: Navy and Athletic Heather.

J4:

Japanese milled twill chino. 40’s naval reproduction. Rounded collar, heavy-duty metal two-way zipper, and buttoned placket. Distressed screen print at chest.

Available in: Khaki and Navy.

K4:

Recycled Cotton/Polyester pilled jersey t-shirt with flat lock stitching and self-fabric rib at collar. Screenprint at chest and hidden detail at inside bottom opening.

Available in: Navy and Athletic Heather.

W3:

Cotton/Linen pigment-dyed canvas. Button-less front flap pockets and tabbed collar. Simple hidden internal pocket. Double needle stitching for durability.

Available in: Khaki and Black.

D2:

11oz. Raw stretch Japanese Kurabo Mill selvedge denim. Copper hardware and buttoning fly. Small flag direct embroidery at back pocket.

by bobbyhundreds

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