The backbone of The Hundreds is California Culture. And more specifically, Los Angeles Lifestyle. That’s not to say that we aren’t influenced by, or cater to, the rest of the world. In fact, when it comes to design inspiration, I find it in New York, Tokyo, and Hong Kong to be exact. When it comes to distribution, I’m sure most of you know that The Hundreds is worldwide at this point (just check the STOCKISTS page for an authorized retailer in your town). And it’s also not to say that the brand and product are California-specific. Los Angeles Lifestyle is reflective of the city itself, culturally diverse and subculturally variegated. The beauty of California Culture is that it is global culture. It’s EVERYBODY’s culture.Skateboarding started here, streetwear started here, and we started here. But all of those didn’t just stay here, stuck in one place, it actually went on to belong to the world.

If you’ve never made it out to Los Angeles, you’re depriving yourself. A few of the crew and I spent the afternoon at the historical Santa Monica Pier in the late afternoon, and it reminded me how lucky I am to live in the best city in the world. I love LA.

by bobbyhundreds