I tried to sit here and explain this, but I figured that if you don’t get it by now, I can’t draw it out for you. And if you already know, then what more do I need to say? You either love him or hate him, and if it’s neither, you’ve never heard of him. We back Lil B because he’s a true artist, broken away from the pack, the black sheep, making music on his own terms by his own rules and finally offering rap something unique. Lil B understands the next generation of music listeners, he’s got ’em by a headlock through Tumblr and Twitter, he preaches soulful positivity, his beats are unparalleled. His art can be both lowbrow and conscious, ridiculous and grave. You’re either with him or against him, but while you’re figuring it out, he’s already moved onto the next one. When was the last time you heard of somebody cookin’ up this kind of controversy? Oh yeah, that’s right: Us. Fitting, isn’t it?

Rapper, positive hip-hopster, and visionary Lil B partnered with us to make his first official merch. 3 t-shirt styles in an array of colors. The “THANK YOU BASED GOD” tee is available in black and white at Coachella this weekend. The entire collection (those and the 3 other colorways, along with the “Spatula” and “Won Ton Soup” t-shirts) will be for sale in our stores (THLA, THSF, THNY, THSM) this Saturday morning at 11am. In our Online Shop on Monday.

by bobbyhundreds