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The Hundreds X Liful :: Available Now

The Hundreds X Liful :: Available Now

By Bobby Hundreds

This past summer, I revisited the motherland, South Korea. Although I was born in the States, I often visited my parent’s native country as a kid. A lot has changed over the decades, from K-pop culture blanketing the earth to Seoul’s stronghold as the future of Streetwear. Our friend KB took me to some of the capital’s historic temples, which employ a distinct pattern along the architecture—something I kept in mind when I was introduced to Chan Ho Shin. His brand, Liful, is celebrating its 10th anniversary this year. As the first and foremost Streetwear brand out of South Korea, Liful is leading a new generation of Korean brands, designers, and visionaries. Plus, they make the best outerwear for a country that endures the harshest of winters.

By the end of my trip—after a week’s worth of traditional Korean kalbi dinners and cold noodle lunches together—Chan Ho and I agreed to work together on a collaboration involving my favorite Liful piece: the duck down jacket. How best to set off the design? I called on the temple pattern. There are other subtle, personalized touches, including our brands’ respective initials in the monograms.

Introducing a collaboration that spawns lineage, worlds, and quality design: The Hundreds and Liful.

Shop The Hundreds X Liful now in the Online Shop.

Lookbook below shot dually in South Korea and San Pedro, California. Photography by Hyukchan Jeong and Paul Sun.

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