This past Friday, we threw a true RSWD block party to celebrate our The Hundreds X Chinatown Market collaboration. Thank you everyone that came out to make custom tees at The Hundreds Los Angeles during the day and to all of you that attended the release party next door at Chinatown Market.
— lizard snail (@turtlemov) December 9, 2018
We had DJ Camgirl and Blondie Beach set the mood, and our OG Fairfax brothers (who now run some of our favorite brands) were there, like Anwar Carrots, Na-Kel Smith, and Zac from FTP.
Our collaboration represented the fusion of two distinct generations of streetwear, so we were feeling a combination of nostalgia and anticipation for streetwear’s future. To Bobby Hundreds, Chinatown Market represents the next generation of our streetwear community, and he has said that designer & founder Mike Cherman is someone who inspires his own process. Mike himself reflected on his Instagram about The Hundreds’ role in ushering in the next generation of streetwear:
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I was a fan of The Hundreds in high school, I showed up to LA for the block party as a fan, bought the first shoes that they released back in the day and used to wear the corduroy pants until all the corduroy from them was gone. I grew into Streetwear reading Bobby's blog posts and was introduced to tons of today's best talents through their different channels like Neek Lurk and Switttch. The Hundreds is very much a reason why we're all here today doing it ourselves because we got to watch Ben and Bobby transparently share with the world them building a Streetwear empire. I've always been and will always be a fan of @benhundreds @bobbyhundreds @thehundreds 🙂💣 These are the collaborations that really make me smile, more to be announced soon. Until then – see you at @complexcon
The collaboration was anchored by a collaborative mash up logo of both our Adam Bomb and Chinatown Market’s Smiley. “The whole idea was connecting the Adam Bomb—one of my favorite streetwear characters—to the smiley face, which is our main licensed image this year,” explained Mike Cherman in our recent interview with him. It was a fun way to connect two icons [and] have a nostalgic look at what I thought the Adam Bomb could look like in our eyes. I was a fan, I have lived as a The Hundreds consumer, and now I get to tell the story through my eyes.”
Our collaboration was a huge success and is now sold out in our Online Shop but you can check in with your local authorized The Hundreds stockist for availability.
Check out the recap photos below by @nobodyphotography.