I gotta admit that before we headed out here, I was pretty ignorant to any type of street culture in South Korea. I mean, I knew that particular American and Japanese brands were distributed here, but was unaware that there is actually a thriving Korean streetwear market composed of a good amount of local brands who are running strong. I’ll try my best to introduce you to some of the strongest names in Seoul, the first being DIAFVINE.
DIAFVINE is a very motorcycle-inspired, leather-and-metal clad, high-end label reminiscent of Japanese brands like Neighborhood and Bounty Hunter. They are run out of their own shop in the Apgujong district, tucked away in a black case of cement and glass.
The line is made from the finest materials of the utmost quality, and the pricetag certainly reflects that. We’re talking $600 jackets and the like..
For more information on Diafvine, check out their site.