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ALL IN A DAY'S WORK.

ALL IN A DAY'S WORK.

By Bobby Hundreds

Pat, Zach and I are trying to figure out the new Public Label commercial. I think we’ve finally storyboarded something concrete, but we’re missing the bookends. One of the best parts of The Hundreds is that our daily work goes beyond apparel, working with a spectrum of media, every hour forming ideas and executing creation on a number of different projects. Illustration, photography, design, writing, film.. there aren’t many jobs out there like this – not even within the Streetwear universe – where so many creative pursuits are channeled and exercised, all tethered to the same identity.

Somewhere in this office sits Ben:

This morning, he styled a lookbook shoot for our upcoming Winter collection, modeled by Jay Ughh, conceptualized and photographed by Julian Berman:

Over on the far side of the creative department, Olivia is ducking her chance to be internet famous and toiling diligently on product descriptions for our Online Shop:

As we start building out more of our new office and warehouse space, I’ll take you deeper behind the scenes of The Hundreds, and more importantly, the people who make the brand. Our home is your home:

by bobbyhundreds

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