The Hundreds: Word? You set?

A-ron: Let’s just start and see what happens.

TH: Haha OK.

A-ron: So I’m launching my site tonight at midnight.

TH: What's it all about?

A-ron: Midnight, the ball drops. New year, new wave.

TH: Why'd you decide to make a website? You purposefully stayed away from that for a while…

A-ron: I never said that! I come from a camp that was all word-of-mouth, it’s tough trying to build a brand and then a site which is a whole other project… It evolved to it, we did the Kid America site 5 yrs ago and now it’s my turn. Plus, the net is evolving everyday, who knows… but there’s some shit missing in my eyes… The internet is hyped, hundreds of brilliant people on it, everybody slams on the internet, all cool hunted being so high.

TH: What do you think it’s gonna do for our culture though? Especially someone like you, who has been a founding father of street culture… it’s gone from streets to screens. Do you think that’s gonna change things?

A-ron: In Los Angeles - one of the brick layers of street style - i like to think - is Paul Takahashi. We see the effect of the internet so we kind of got an idea where it’s going. So let’s experience as we go, and it goes… It already has changed things. I own a DVD shop...

TH: What?

A-ron: It opens Monday... plus, I do a movie party once a month with a lot of young directors, video artists,…

TH: You're really into film…

A-ron: I’m not really a movie head, don’t see much, got no knowledge of it, but experiences. I do love a camera -- the power to create full on. I love when friends make productions. These days you could make a blockbuster hit while taking a shit. “Blockbuster hit” might be different in my eyes than what people expect! You make a video and complete it, that’s a skill and if it’s actually good, I’m psyched. Raising the BAR.

TH: Hahaha word... Alright we kinda jumped right into things, but for everyone out the loop, tell us your name, where you're from, and what you would say it is that you DO.

A-ron: Aaron Bondaroff. A-ron…dirty rotten… to Downtown Don. That name started in Junior High and followed me and grew up as I did. What I do… acting natural, this is all I know. What I do, I think some kids go to college and get titles for certain things they learn. I do it as instinct. You tell me what I do, I want to hear it from you.

TH: Hahaha. The general overview? You are A-ron the Don. You are the creative genius behind the aNYthing brand. For years, you were the unofficial face of Supreme. You are New York. You are Puerto Rican and Jewish. And you are about to unleash the aNYthing store onto the world. How's that?

A-ron: Good enough...

TH: Why make clothes? Why do you do it?

A-ron: I still don’t believe I make clothes. I’m just having fun with my friends snapping. I can’t front like I’m a designer. I know some talented designers though -- I like hanging out with them, maybe they will do something for me. Let me ask… hold on... Dope, they said they were down, it’s on now!

TH: Hahaha…Now tell us about the aNYthing store.

A-ron: aNYthing store: a day club, a "venue" so important for growth. I have a knowledge of stores in NYC since the late eighties, I know what drew me to the city as youngster, the excitement, the hidden treasures all bright-eyed discovering stores, scenes, looks… I want to bring that feeling back... I take elements of retail history in NY and combine and weave out the fuller, and direct on the gems... I create a house, a completive one, but when you are competing with your own team, you rise, I rise, it’s positive.

TH: Word...

A-ron: NY is a nightlife town, you know… a lot of people there for late night antics, party style, but don’t realize we all are creative people. And we actually do complete things, so now I made a home for all the derils, the Gangstore.

TH: What are you gonna carry in the shop? Or is it more a place just to kick it?

A-ron: I’m into hard good these days. Mix CD's, albums, 7inch, 12inches, wax, ‘zines, books, vintage and now, DVD, videos. Stuff that inspires us to be who we are, try to educate people on how important your timeline is, and keeping the tradition of our city by adding on to its time line. But of course the classic street style, the new vintage, like early 90's… There are so many different elements, just sit tight… by the time this airs, the shop will be open.

TH: Dope. It's a different type of store. A lifestyle store. That's how I've always wanted to make our store if we ever made one, just because our life isn't just about t-shirts and clothes. It's about all this other stuff creative people are into. So tell me about New York right now. Stash has that whole "I miss the Old New York" thing goin'... Do you feel the same way?

A-ron: Ha, funny you say that, I originally liked that campaign but was just saying to myself the other day when I seen a flyer for a party, that slogan is kind of negative… NY definitely has been on the decline in the past 10 years… even more. It ain’t what it was, lost a lot of edge, but I am about the genre I call NOW. I love my life. I ain’t turning my back on this city yet, there are a lot of talented artists creating. I am all about the timeline: 50s 60s 70s 80s 90s… NOW. My circle is heavily involved with the times now… the flyer was even for one of my parties that I started so it was a NOW event with a THEN slogan... the Project Dragon, Recon, Nort crew got a new shop, check it out! They play a part and are still adding to the city’s timeline...

TH: So what else? What do you think the readers wanna hear about?

A-ron: You’re the reader so you tell me.

TH: Wanna talk about your history with Supreme?

A-ron: I know you do!

TH: Ha. I don't, to tell you the truth. But I know the kids out there are curious as to that aspect of A-ron…

A-ron: Niggas know.

TH: Cool. Any last requests?

A-ron: "As I raise the bar, you guys fail the bar".... aNYthing x hundreds collabo. That’s the title.

TH: Haha… I hate you.