Brooklyn based clothing brand, Ice Cold Apparel found a way to blend safety and style in a unique and harmonious manner. Ice Cold Apparel was started after the brand’s designer and founder Michael Cherman was involved in serval bike riding accidents, and felt the urge to create a safer way to reduce similar events happen to urban bikers, skaters, runners and athletes in general. The collection which was designed using the latest 3M reflective technology features a luminescent polka dotted print on t-shirts and socks that makes for a bold statement when caught in headlights. The latest release from Ice Cold Apparel is available for purchase online here.
Source: Rad Collector