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    THE FEED is The Hundreds' ongoing news feed, broadcasting streetwear updates and goings-on from within and around street and skate culture. All newsworthy mentions fall into the vein and consciousness of The Hundreds lifestyle, everything that speaks to our interests and tastes, covering product releases from sneakers to skateboards that we personally co-sign. THE FEED is staffed and edited by our dedicated team of writers and tastemakers from around the world.

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October 2012

Posted by shannon

Ice Cold Apparel Fall 2012 Collection

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Brooklyn based clothing brand, Ice Cold Apparel found a way to blend safety and style in a unique and harmonious manner. Ice Cold Apparel was started after the brand’s designer and founder Michael Cherman was involved in serval bike riding accidents, and felt the urge to create a safer way to reduce similar events happen to urban bikers, skaters, runners and athletes in general. The collection which was designed using the latest 3M reflective technology features a luminescent polka dotted print on t-shirts and socks that makes for a bold statement when caught in headlights. The latest release from Ice Cold Apparel is available for purchase online here.  

Source: Rad Collector