• The Feed

    THE FEED is The Hundreds' ongoing news feed, broadcasting streetwear updates and goings-on from within and around street and skate culture. All newsworthy mentions fall into the vein and consciousness of The Hundreds lifestyle, everything that speaks to our interests and tastes, covering product releases from sneakers to skateboards that we personally co-sign. THE FEED is staffed and edited by our dedicated team of writers and tastemakers from around the world.

Naked & Famous Scratch-n-Sniff Denim

Naked & Famous, the Canadian based denim company that brought us glow in the dark selvedge denim last year is once again on the tip of denim innovation with the release of their new Scratch-n-Sniff jeans for Spring 2012. The medium-low rise 12 oz. pants come in an indigo wash and have been coated in a raspberry perfume to release a fruity aroma into the air… take that tide detergent. The pants are available online at Tate + Yoko.

Source: Hypebeast/MyDaily UK