Naked & Famous, the Canadian based denim company that brought us glow in the dark selvedge denim last year is once again on the tip of denim innovation with the release of their new Scratch-n-Sniff jeans for Spring 2012. The medium-low rise 12 oz. pants come in an indigo wash and have been coated in a raspberry perfume to release a fruity aroma into the air… take that tide detergent. The pants are available online at Tate + Yoko.
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