• Rob

    Rob Heppler, formerly of the Weekly Drop and other imploded fiascos, is streetwear's biggest mouth and most notable "What does that guy really do?" character. You can keep up with his adventures here, behind-the-scenes of the coolest scene, in impossible situations, and being good at being up to no good.

Dawn De La Fuente

Dawn heads up the marketing over at Incase.  You know, the only accepted Apple accessory? I have been hassling her for over three years for free stuff, and then pushing whatever ideas I could get in front of her.  I think I came close to working there at one point. So Dawn is in town for the Janette Beckman event over at the Incase/Arktip/Project space on La Brea, and M Cafe is in town to make us salmon, so we went and she told me all the new things she is working on.


Here she is showing off the new case that’s not in stores yet.  The big deal is the camera window, something about a light gasket flash ring or something. Yes, if you were wondering I was the first to get a Jordan logo lasered onto my incase… case.. in the Nike Kitchen.


… later that night…


I’m fairly certain Damon hates me.


Limited to 100 prints, signed, Rick Rubin 1985 $950 framed.


I asked Janette what her favorite photo was, and she said this one of Paul Weller and Pete Townsend.  Then I asked which was her most published and she said it was this one.