• Rob

    Rob Heppler, formerly of the Weekly Drop and other imploded fiascos, is streetwear's biggest mouth and most notable "What does that guy really do?" character. You can keep up with his adventures here, behind-the-scenes of the coolest scene, in impossible situations, and being good at being up to no good.

Surprise Guests

Ever wonder how The Cobra Snake commutes to work? Me neither but he has been getting into Chip N Dale shape lately. You go mark!

Natalie Montgomery really likes antlers.

Been running up a massive bill at the Everliegh lately.

Mikeshot your boy DJ Quik was here. HYPERIZER.

DJ Source & Armando Rodriguez

 

That’s Shae, everyday.

The Thuggish Ruggish Bone.

Is that Teek the Sneak?

Peter thought the Fugees would be the surprise guest, but it was Bone Thugs instead. Rock the Bells line up isn’t as hyped as the Coachella lineup… but wait till you see hologram ODB.

IVI EYEWEAR Launch Party


This weekend Rob Dyrdek and his friends took over a house in the hills to help launch his new venture IVI Vision. Partnering with Pete Fox (legend) and Designer Jerome Mage to create this new premium action sports brand.


Here is the collection.

Here is the collection on Daddy.

Here is the new Windows Nokia Lumia 900 smartphone. If you ask Siri what the best smartphone on the market is… she will tell you this one.


Ryan Sheckler was here while Ben Baller was searching for him to deliver his new watch.


And now you have to add “acrylic see through walkway” to your ultimate Barbie dream house.

Sean B

Scottie Perkins is an action sports eyewear enthusiest.

Everyone’s favorite blonde, The Dingo!

Confirming the current trend of white Doc Martens…Muska Beatz.


This photo isn’t blurry, HUF is actually glowing.

After missing her chance with Sheckler, Jasmine started binge eating.

Melissa from Microsoft stunned after motor boating the world’s greatest wingman, Nick Ingate.

Having or showing an excessively high opinion of one’s appearance, abilities, or worth

Mike and Elena love a good party.. and an even better lawsuit.

Ryan Jefferson was feeling like a million bucks.

Authentic New Zealander is actual size.

Serious gift bag. Thank you Janae Twisselman for the dopest party of the year… so far!

Barry McGee


Yesternight was the Barry McGee opening at the Prism gallery. It will remain up till like June 30th if you forgot to get a mothers day gift.


Ray Fong’s mature advanced work has come a long way from the Twist screws I first discovered in Back Bay.

Anne Marie Sanguinetti moved back to L.A., the dial was on the wrong setting, things arn’t always black and white.


I get to introduce to America the Stafford Brothers! Haha! No one I know has ever blogged them!! In your face internet! If you ever want to get into the Marquee club in Vegas just tell them you are with me, it will work, for real.


Her Majesty, Diane von Furstenberg, formerly Diane, Princess of Fürstenberg came to support a homey.


That’s a little extreme.


Buff Monster and Sharktoof had an early night…


… me and Pat had a late night.

My top 25 print ads


Complex recently asked me what my top 25 print ads were… It is a very hard question, especially when the only rule was “no nipples“. Here are the ads Complex can’t feature.  Can’t lives on won’t street I tells them.


The number 2 spot was filled by FUCT.  For whatever reason it was not included. FUCT ads and clothing was a major part of my upbringing. I also included it because I was afraid of what Erik Brunetti would do if I didn’t!


When TBWA/CHIAT/DAY launched Playstation 2 in Europe, they essentially blew everyone’s tits off.


If you saw these in Harlem during the summer of 2008 and didn’t get offended then you are normal.  The homosexual community complained until this Nike campaign was removed.


In surfing a “quiver” usually defines ones collection of goodies that make up oneself. Surfing magazine ads in the 90′s were great for this style.  I couldn’t find any so I just found this dude Scottie posing in Venice. His Essentials are in the streets.


Some bank in England was all like, “gain pounds”.


The only thing funnier than a dead fireman is a dead baby.  This ad takes care of both. I wrote this while texting and driving.


This one was just excluded. It’s really old but look how as he drinks it colors himself in, then he goes back for another glass. Those Frenchman never know when to quit.

Sole Bicycles


This weekend was a chain link arrangement of parties that started off with the Sole Bicycles party in Venice. Sole is celebrating their 1 year anniversary of their ability to drink beer and be young attractive business owners. If I read the website or cared even one Magic Johnson white blood cell about fixies I could tell you what Sole means or stands for.


Who would play me in my movie?  Steve O? Skeet Ulrich? Hillary Swank?


I was under the impression this was going to be a good party. I was more wrong than the last pizzas delivered to the World Trade Center


If you hold up a miniature fixie over the bridge of your nose you will look like John Lennon.


You heard of two chains… have you heard of TWO SHIIRRRRRTTTSS, Luke Adams.


Looking for a hat that I USED TO OWN! (I made you read it in the Gotye voice)


Uh oh… someone learned how to take obscure ambiguous party shots!


Excuse me, oh never mind, I thought it was a Cartier Love bracelet… its just a broken condom worn as a bracelet.


The only thing I hate more than fixies is tattoos… and fireman… and tarot card readers… and chiropractors, and posers.


Hey Tara are you a stylist? Or do you always dress like that?


Jayanta Jenkins says you never wanna come off as puerile. Marcelino Agabon was here for a Diplo concert… that he created.


Here is your weekly tumblr sacrifice. Double click; save image as.

Alpinestars


Italian motorsports high performance protective gear manufacture Alpinestars has an office in Torrence and Chris Hull left the door unlocked.


Alpinestars started in Italy and blew up internationally with their moto-cross boots in the 70′s and 80′s. My un-asked for opinion is their “A-star” logo is one of the strongest of all time. It’s a letter “A” and a “STAR”, eat that Microsoft… haha your logo is shitty and herbish.


After dominating dirtbikes AS took on all forms of engine fueled racing. These are the boots for the knee-draggers. She how I used one of their industry slang words to make it appear I’m one of them, so I can win their trust and steal their girlfriends.


For the past 4 decades the soles were hand sewn, just as they had been 400 years before the invention of dirtbikes.


No more seams! The new Tech 10 (sorry, they skipped Tech 9) sole is molded composite. Stronger, lighter, comfortable yet durable, has the faint aroma of aftershave.


Hello ladies from Manhattan Beach, you might not recognize these jackets hanging up, just imagine them on your floor, next to your waterbed.


Why would a Formula 1 champion print their sponsors on nomex? Because if it saves 2 grams more than the custom embroidery the team is very happy with you.


Road Rash.


Alpinestars is involved in more than just technical race wear. Here we have an artists expression you may remember from Joe Hahn’s store SURU.


100′s of hours of development went into creating a fireproof racing suite for Danica Patrick that can be undone with a single velcro strap!


Woody from Sneaker Freaker should be pleased to see his design on display.


Not for the squinters. Offish, amaze, awks, ridic, vag, deffo!


I liked this one piece racing shoe.


Old and tired: Matching your sneakers to your hat…


New Hottness: Matching your sneakers to your vehicle(s)!


Don’t call Homeland Security, it’s not what you think.


How many times have you been Miguel Duhamel‘ing at 180+ and you become motorcycle disabled and you crash into the haybales, or tires, or race fans. You would probably think, man I wish I had an airbag system..


You are in luck! Alpinestars has invented an in leather airbag system.  Using a very fancy algorithm it knows the difference between a huge wobble, and a full on yardsale. It’s the same algorithm my ex-wife used to contradict me and remain angry!


This is the Tech Air race suite.  It has fucking air bags in it.


The electronics are kept in the hump. Also just like my ex-wife.


Oh, and if the air bag deploys once and you are able to get back on the bike and continue racing, there is another compressed nitrogen canister for secondary deployment. However if you crash twice you probably have other issues you need to address.


Chris reminded my I was not one of the people the sign was talking about.


The only other thing to do in Torrence is throw rocks at the 5th floor window of Saatchi & Saatchi until John Kritch and Gary Rosen come out.

Want to go to Cabo?


“I don’t call you sun cuz you shine, I call you son cuz you mine!” – Me
Cabo is like 2 hours from L.A. and is an easy weekend getaway. With all the recent killings of Mexican bloggers you might rethink a trip to tequila country. If you follow my tips you can make it through with your cabeza completely attached to your el shoulders.


The Nike pills do not prevent sea sickness. Not falling for that one scumbag brain.


Night time at Cabo Azul. Dress accordingly it can get chilly, but they give you a Mexican blanket!


If you order firewater, you better be prepared to drink it. Yes that is a Betty Boop tie.


This could possibly be the highlight of the trip. You see that husky piano lady? In between La Bamba and the Pee Wee Herman song she would play THIS!


How pissed are you that you didn’t think of that?


Be careful when tipping, it could be in dollars or peso’s.


The language barrier can confuse common situations, but there are ways around it.


It’s easy to make friends, everyone is wasted.


Not a lot of wildlife to be discovered.


This is Beethoven.


I’m on a horse


Not the place to go if you don’t like steak and lobster. I don’t like either.


These guys know any song. They played Rack City and Everything is coming our way.


Spring break 2012. Just like all the other ones cept this one had The Hundreds Carlsbad pants, and not as much Guns N Roses as previous breaks. Sober people are pussies.

Twenty Four 7


If you have ever heard me speak then you have heard the name Jon Roy.


Jon Roy is currently the creative director of Twenty Four 7, the other greatest agency in the world with home base in Portland Oregon.


Before Jon was killing it here, he has a long list of accomplishments that you are familiar with but might not know came from his dome. Let’s start with Concepts in Cambridge. As a young snowboarder Jon and Bobby Soldier created Boston’s first (ahead of it’s time) streetwear boutique. Jon’s passion for creating exclusive retail experiences, ultra rare products and story telling, led him to create Rival. A skate boutique with skate legend Vinny Ponte designer Al Baik. This little hatchet is within arms reach as to always be ready to kill it.


After about a decade of succeeding Jon got Nike’s attention. Nike asked him to move to Oregon to become the Global Nike Sportswear Consumer Experience Director. His first project? Nike Sportswear  21 Mercer St. and a little idea he had called “Bespoke”.


Jon and his team more recently partnered up with Nike and flipped the corner of Hollywood and Vine with a four tier aerodome experience called the Vortex for Nike Sportswear NBA All star weekend.


Don’t feel bad for him, Jon still works on many Nike projects through Twenty Four 7 and bought 2 more cars. All white.


Twenty Four 7 is more than just  design agency. They can do everything, website? app? launch event? You need an Agarwood facade built into your new flagship store in WEHO… they can do that too.


Not many agencies have a full wood working shop on site. (note to self, do not sit on suction table… again)


If you been through what Jon Roy been through, you’d have a fuck ton of Visvim boots to!


This is Jon Roy. Everything he does is 2 years ahead of everyone else. That Bellstaff jacket doesn’t even come out till they open the Bellstaff store on Melrose next summer. When they will be out of style because they are only worn by poser homosexual bikers. I wrote his name in chalk and then took the pic… clever.


Thanks for letting me stop by and tell Mimi I apologize for the influx of emails you are about to receive.


My blog is like a tumblr, except I create the content, and you herbs steal it.


Uncle Todd is not impressed.

Buff Monster | Legend of the Pink Cherry


This past weekend Buff Monster, Hollywood’s pinkest street artist had his 5th solo show at Corey Helford gallery. This show had something no other show has had ever.


Series 1 of Buff Monster’s very own Garbage Pail Kid inspired sticker card wax packs. Each box contains a complete set, autographed cards, original drawings, errors, and possibly a golden ticket for a original painting. Boxes were $120, they sold out that night.


Fan art.


Hypebeast contributors John Ong and Karl Hab. The grinning Venice local on the right gets a dirt nap 30 seconds after this photo was taken.


Tom Lichtman specializes in obsolete technology support for artists. If you have to ask what an artist is… you aren’t one.


Buff Monster could do whatever he wanted… cause it was  his birthday.


Bernard Von Nothaus was there to support his son.


This is the print for sale. Edition of 50.


The cards are so well done. At press time there was one wax box on eBay.


Happy birthday Random!

#FDXXX (Sun down edition)


Part 2 of the greatest fucking party ever. This is what happened after the sun went down. Taylor Twist, Joel Colley, and the second greatest photographer Chris Hornbecker.


Rehanah Spence


Octicorn Justin Lowe


Malcolm McDowell and Taryn Lang


Evan Dumas


Mark Fitzloff


David Neevel


Jinnina Chiles


Tom Blessington