SF STORY.

So over the weekend, we not only held a warehouse sale in San Francisco, but we threw our annual Cinco de Mayo fiesta there as well.  I didn’t get up there to document all the craze thrown, but that’s what I have fellow staffers with Instagram for.  Here are some of The Hundreds crew’s Insta-shots from the weekend in SF, the good, the bad, and the Dorian:

Brice’s:

Logan:

Lil Mike:

Heavy D:

Switch:

Moombahtab:

Oh, so Dorian does own a shirt.

And special thanks to Candy Rain for knowing how to throw a real Bay Area party…

THE SECOND DELIVERY OF THE HUNDREDS SUMMER FOOTWEAR IS HERE!

The Hundreds is pleased to introduce the second delivery of The Hundreds Summer 2012 Footwear collection, with the new styles available at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica flagship locations, as well as authorized retailers on Thursday, May 10th, 2012.

The second delivery of the The Hundreds Summer 2012 collection features four shoes in new color ways: The Johnson Low, The Johnson Mid, The Riley High, and The Scully.  Every shoe within the line features top quality materials, and the design is met with both premium comfort and style in mind.  Check ‘em out!

The Johnson Low in Black/Grey Clay:

The Johnson Mid in Charcoal and Cream

The Riley High in Charcoal

And the Scully in Red.

THE HUNDREDS CHRONICLES: RYAN DE LA HOZ

We’ve got a brand new The Hundreds Chronicles featuring San Francisco-based artist, Ryan De La Hoz.

Check it out by clicking The Chronicles tab at the top of the page, or by clicking HERE.

The Hundreds “Fluorescent Adam” New Era 59/50 Fitted Baseball Cap

The Hundreds is pleased to announce the release of the “Fluorescent Adam” New Era 59/50 fitted baseball cap, exclusively available at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica flagship locations on Thursday, May 10th, 2012.  The “Fluorescent Adam” New Era 59/50 fitted baseball cap will also be available at the The Hundreds Online Shop on Monday, May 14th, 2012.

The Hundreds “Fluorescent Adam” New Era 59/50 fitted baseball cap was designed with summer in mind. Available in Lava Red, Cyber Green, and Vice Blue, the limited edition hat is a The Hundreds exclusive product with only 100 available in each color. As the season approaches, the The Hundreds “Fluorescent Adam” New Era 59/50 fitted baseball cap will give any wardrobe the pop that it needs.

MC ADAM.

Celebrity deaths don’t usually tweak me out.  Especially if I’ve never met the person, they are no different to me than a stranger’s passing.  Although a celebrity’s exit is tragic, if anything connected me to him or her, it was their work.  And that, they leave behind to continue on and cherish still.

On Friday morning, the world learned of Adam Yauch’s death.  Otherwise known as MCA, he was 1/3 of the Beastie Boys trifecta.  I have a personal affinity for the Beasties because “Licensed to Ill” was the first popular music record I remember paying attention to.  I was 6 or 7 years old, dancing and chanting along to “Girls” and “Brass Monkey” without comprehension of the lyrical content, only indulging in the funky beats and snot-nosed attitude of the bratty Jewish New Yorkers.

By the time “Check Your Head” and “Ill Communication” spun around, I was an adolescent in Southern California navigating my own subcultural path through hip-hop and skateboarding and snowboarding, a trajectory shared and broadcasted through the Beastie Boys’ fisheyed music videos.  Ringer tees, coach’s jacket windbreakers, bleached hair, beanies and workpants.  (The Beasties’ pre-millenial involvement with X-Large (the brand and store) and Grand Royal (the label and magazine) have clearly inspired where I stand professionally today).  They shouted at the ’80s but they spoke to the ’90s.  And by the time “Hello Nasty” matured in 1998, so had they, fiercely engaging in the cause to free Tibet and their practice of Buddhism from China’s atheist government.  In the new millenium, they didn’t have to rap or shout or even speak. They just sought to share, peacefully, and respectfully.

I know many of you reading this blog today, the teenagers and ’90s babies, have no reference point for understanding the Beastie Boys.  They were fostered in the MTV generation, a cable network that once preached anti-authority defiance as opposed to diaper-changing for sixteen-year-old moms.  To all the kids geeked out on Trash Wang, dare you forsake that the Beasties were originally a ’70s hardcore punk band that turned the tide on rock and rap, converting overnight into one of the most influential hip-hop acts of all time.  Eminem paid his dues, but 3 filthy-mouthed white boys paid their dues for him two decades before.  Streetwear? The Beastie Boys owned it, Japan’d it, eons before you knew how to tie your Dunks.  They didn’t need the web, they were worldwide on their own.  If you’re not sad about MCA’s departure, then I feel sad for you.

Goodbye to Adam Yauch.  Thank you for teaching a young man how to think for himself, yet think of others.

Long live MCA.  Long live the Beastie Boys.

by bobbyhundreds

END OF AN ERA

With the passing of Adam Yauch (MCA) this morning, we also say goodbye to the original Beastie Boys, and lose a cornerstone of hip-hop.  Not just of music, but of culture, of broken barriers, of human rights awareness… and of mindblowing music videos.  We posted a select few on Video Daze today, but here are some of my personal favorite Beastie Boys vids, mostly from their earlier days – back when they were reckless and spirited, back when I was a Kindergartener, picked up “Licensed to Ill” in my cousin’s bedroom, and never let go of music again:

“Shake Your Rump”:

“Egg Raid on Mojo”:

“Hey Ladies”:

“Pass the Mic”:

“Hold it Now, Hit It”:

SPECIAL GUESTS.

Oh look, it’s Bianca (Gravity Pope) and JD from Vancouver, my favorite place in the world. And they come bearing gifts.

Hawaii (CBG) and Josh (CLSC).  Hawaii’s from my favorite place in the world, Hawaii.  Josh is my least favorite person in the world, Josh.

And hello Danielle, from my favorite place in the world, New York…  as in The Hundreds New York.

by bobbyhundreds

THE HUNDREDS INVADES SAN FRANCISCO.

THE HUNDREDS SUMMER 2012 COLLECTION IN STORES TODAY!

The Hundreds is pleased to announce the release of the The Hundreds Summer 2012 collection available today at the The Hundreds Los Angeles, San Francisco, New York, and Santa Monica flagship locations, as well as authorized retailers.  The The Hundreds Summer 2012 collection will be available at The Hundreds online store on Monday, May 7th, 2012.

The collection consists of tees, tanks, hats, shorts, shoes, and accessories – introducing new, high quality fabric, unique color ways and patterns, and original graphics.  With the The Hundreds Summer 2012 collection taking inspiration from the Mayan calendar’s prediction of an impending apocalypse, the line features both militaristic influenced pieces juxtaposed by beach-minded striped fabrics and tongue-in-cheek graphics.

Here are some highlights from the The Hundreds Summer 2012 collection:

The Cowboy Tee

The Create and Destroy Tee

The DIY Tee

The Ego Trip Tee

The Everglades Tank

The Fountain Denim

The Gates Woven

The Guadalupe Shorts

The Hailmary Snapback

The M-Ho 2 Tank

The Reyes Shorts

The Roars Tee

The Troop Snapback

And the Yellowstone Crew

by chelsea

MAY DAY 2012

May Day is bigger to me than my birthday.  Every May 1st, as you’ve now come to expect from years past, I march downtown with fellow Angelenos who are voicing a particular cause: communism, gay rights, no new jails, education for all, anarchy, Korean-American unions, the proletariat, you name it…  Traditionally, May Day has been reserved as a call-to-action for labor rights and immigration reform.  Especially here in Los Angeles, with 46% of the workforce being composed of undocumented workers, thousands from the Latin-American and immigrant communities pound the pavement to City Hall, decrying deportation and unfair practices that split up families and violate human rights.

This year, May Day also unofficially merged with Occupy’s “4 Winds” movement, as protestors convened from four points around Los Angeles right at 6th and Main St.  Occupy’s public and noisy re-emergence indoctrinated a Spring revival and peacefully drew attention back to their demands for an end to corporate greed and better opportunities to participate in the American workforce.

Elsewhere in the States, including Oakland, Portland, and Seattle, May Day turned ugly, whether from the cops’ end, the protestors, or both.  But here in L.A., the march was virtually without incident.  Although I don’t sympathize with every single person’s concerns involved in May Day, I do empathize with their plight as individuals seeking a better future and change for themselves and their community.  We can sit here for days and debate the validity of their movement or we can acknowledge that all people have struggles and the United States of America is a beautiful country for allowing us to express that out loud, boisterously, and fervently.

It’s a running thread throughout The Hundreds lifestyle.  Fight back.  Speak up.  Be heard.  Whether you’re for it or against it, stand your ground, stand tall, and stand up for what you believe in.

by bobbyhundreds