DROPPIN’ BOMBS.

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Unlike most clothing companies, we don’t really have a celebrity sponsorship program at The Hundreds. I’m sure you’ve noticed that over the years, not all the big and famous rappers endorse our product, and we don’t have any pro skateboarders on our payroll.  Kinda rare to see our stuff pop up in entertainment or a TV show.  It’s just never been our thing, really.  Sometimes I wonder if it always ends up working in our favor, considering we’re not attached to anyone else’s fame or relevance.  Sure it can be nice when they’re on the up, but once they’re on the decline?  I think back to my favorite brands and bands growing up and as soon as some famous kook started co-opting it, how bummed I would be.  So yeah, maybe while everyone else thinks it’s the secret to fast success, we’ve dialed that gradual rise towards longevity by trying to keep it real and grounded.

What we do have, however, are personal friends in The Hundreds’ community who support us out of love and we appreciate it.  Sometimes those friends have pretty big followings, and sometimes they’re just everyday, run-of-the-mill folk like you and I.  Like Ruby Rose:

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Adam from Pierce the Veil:

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Jamie Chung:

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Brodinski proudly repping that The Hundreds X Bromance collab:

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Austin from Of Mice and Men posted this on IG last night:

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and photographer Trash Hand:

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photos by the respective IGers
by bobbyhundreds

V/SUAL :: TWO JAYDED

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Follow Van on his blog as he catches up with The Jaydens at Bottega Louie in Downtown LA. #Notbadforalunchdate.

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TOFER CHIN AT LU MAGNUS :: OPENING NIGHT

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Our dear friend Tofer Chin celebrates the opening of Ar at Lu Magnus in NYC. If you can’t up and jet to the Big Apple, read our conversation with the artist, and see a glimpse of his new work here. Ar is on display until June 29.

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EPIC STORY :: PATRICK O’DELL

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Creative genius rarely comes without at least a few drops of madness. With little exception, many of the most significant artistic contributions to the world have come from people the rest of us would describe as being “weird” or “a little off.” Dali kept pet ocelots and publicly walked anteaters, Van Gogh lopped off his own ear, Michelangelo seldom changed his clothes and Howard Hughes maintained two inch long fingernails. It’s almost always these hyper-creative (or simply crazy) visionaries who toggle between having one foot in the nut house and the other in the public eye who generally end up being the ones to shatter the boundaries and pioneer future styles.

Skateboarding, like art, is the perfect refuge for the anti-social. It’s a fiercely independent activity, often solitary and there are no rules to follow. As one of skateboarding’s lead documentarians, Patrick O’Dell has spent the latter part of his career finding, researching and revealing some of skateboarding’s most heroic, celebrated and, yes, sometimes eccentric characters in a way that few can. His work reveals a side of these skateboarders that goes well beyond their talent—often delving deeply and sometimes dramatically into their personal lives, childhood upbringings, and daily routines, to uncover a side of skateboarding that’s seldom seen in the glossy pages of magazine ads or in half-baked editorials.

Starting off in the hallowed halls of Thrasher Magazine’s photo department to his current job as the producer and host behind Vice‘s Epicly Later’d documentary series, O’Dell has unique insight into skateboarding and skateboarders that make him the perfect mouthpiece for voicing opinions on that razor thin line between artistic brilliance and sheer madness.

words by Cullen Poythress
video by Zachary Marshall

ROB “APPRECIATES” ART

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Rob Heppler, our amateur art critic and fossil connoisseur, checks out the new Urs Fischer exhibition at the MOCA. See what he has to say on the subject here.

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HMD.

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The Hundreds X Brooklyn Projects Canada Collab Tee

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Brooklyn Projects will soon open its doors in Quebec, Canada. To commemorate the occasion, we’ve collaborated on this patriotic tee fusing Canada’s most iconic imagery with our very own Adam Bomb. Available exclusively at Brooklyn Projects.

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THE HUNDREDS :: STORE EXCLUSIVE COLLECTION // SPRING 2013

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We’ve cooked up another fresh batch of store exclusives, but this time we stirred the pot some and even added a few hats into the mix. As with the release of every Store Exclusive collection, these items will only be carried at our four brick-and-mortar shops (THLA, THSF, THNY and THSM). The line isn’t slated to drop till tomorrow, but here’s an exclusive first look at the highly anticipated Spring 2013 Store Exclusive collection:

Address Tee:

The Hundreds Spring 2013 Store Exclusives New York Address

Babe Tee:

The Hundreds Spring 2013 Store Exclusives Los Angeles Babe

Peep Show Tee:

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Test 2 Tee:

The Hundreds Spring 2013 Store Exclusives Santa Monica Test 2

Clique New Era:

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Team 2 Snapback:

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FWY Posters Tee:

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LION’S DEN.

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Had an awesome time speaking at the IASC (International Association of Skateboard Companies) Summit today – I would like to thank Per Welinder, Don Brown, Josh Friedberg and the rest of the IASC that invited me to speak on the state of skateboarding, social media, and this crazy essay…  If you were in the room today — tough crowd! — but I appreciate the time and participation.  If you weren’t, well, maybe you missed out.  Here’s to what’s next for Skateboarding.  Long Live Skateboarding.

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Per and Mike West (686):

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You’re stoked that Steve Van Doren (VANS)’s on Instagram now, but so bummed you have to sit through photos of ME!

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Some new friends at NHS and 1031 Skateboards!

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and my bretren, Jim Thiebaud (REAL Skateboards / Deluxe) and Scotty Trillllllllllll:

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ON AIR :: TOFER CHIN

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Spring has sprung in New York (minus the fact that it’s currently pouring rain…) and one of the first warm beautiful days of the year also marked the first day Tofer Chin began installing his new works at Lu Magnus gallery in the Lower East Side.  Maybe he brought his hometown Los Angeles weather with him… but the dude travels so much, he could’ve brought it from São Paulo or Barcelona or somewhere equally warm and exotic.  Chin is prepping for Ar, his latest solo show containing an all new series of works, opening this Friday, May 10th.

Tofer, Ar install, Lu Magnus, New York, 2013._5

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Those who are familiar with Chin’s aesthetic know it to be somewhat mathematical, incorporating patterns and geometry throughout. In his newest works, he breaks it down even further – self-described as a little more manmade (evidence of brushstrokes on handmade paper-type radness, etc.)

As each piece was being unwrapped and hung for the big day, I had the pleasure of checking out a little sneak peek, and chatting with Chin about his work, his travels, music, and food (of course).  Between the t-shirt weather after a long winter, and all the unwrapping that was going on, it kind of felt like my own personal Christmas!

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Your upcoming show at Lu Magnus is entitled “Ar,” which is “air” in Portuguese.  What is the relevance behind the name in connection with the work you’ll be showing?

I’m learning Portuguese right now, and it’s such a beautiful language.  This show, and my work in general, has a lot to do with my travels.  Travel is an overarching theme within everything I do – I take tons of photos of architecture, patterns, and my work consists of my reinterpretation of what I’m seeing.

My past work is super, super slick – almost looked like a machine made it.  And while my work is consistently being broken down into number, color, and form, this series continues to explore that while simultaneously breaking open the form to create space.  This time around you can also see more of a mark of the hand.  It’s just a little more stripped down, for example showing the raw canvas.  I wanted to expose everything and give it more air.

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I’ve seen the phrase “keyhole perspective” used to describe this particular series…

That’s something that’s present in all of my work:  the idea of looking through a hole and just seeing a portion of what’s there.  With a painting, for example, it’s structured in a square or rectangle… but that’s not it – it’s a glimpse into that world.  It doesn’t end – all my work bleeds off.  I’m just giving you a glimpse.

You split your time between LA and Brazil.  What drew you to Brazil in the first place?

São Paolo is the most inspiring city I’ve been to for architecture and patterns.  One of my closest friends got married and moved from Barcelona, where he was living at the time, and ended up in Brazil where he began curating. So he would bring me out there for jobs and these crazy installations.  It’s also where I met my wife!

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Is there any type of music that you like to listen to when you’re working?

When I’m working, I listen to straight up electronic music.

Really?  Would you say that it comes through in your work?

It’s meditative for me because there aren’t really lyrics.  Don’t get me wrong, I love Sigur Ros and rock ‘n roll.  It just depends on my mood, but more often than not I find myself listening to electronic music!

It’s wild; I feel like with this series it was Araab Muzik over and over again.

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I watched a video about you and your favorite places to grub in LA.  What do you like to eat when you’re in New York?

Ipuddo, hands down.  Those pork buns?  They’re ridiculous.

What’s up next for your once the show is over?

I’m heading back to LA and painting a massive mural in Hollywood.  I’ve been working consistently on this show for the past seven months so I want to enjoy it and then see what’s up next.

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words by Chelsea Green
photos by Switch