Outside the RVCA offices and warehouse building in Costa Mesa, California.  A beautiful RETNA mural with El Mac:

This is Pat Tenore’s corner office. From his balcony, you have a straight shot of the ocean.  Such a sweet setup:

The RVCA x Erin Wasson campaign has closed but it was a great endeavor while it lasted.

If you thought Pat’s home was well-furnished, this building’s like the Met.  Their entire Artists Network Program is adequately represented within these walls: Dave Choe, Kelsey Brookes, Sage Vaughn, Biskup, Barry McGee, Neckface, LOTS MORE Barry McGee, and so many other established and up-and-coming artists… all amazingly talented in their own right:

A peek inside the sampling/cutting room:

The RVCA Cinelli bike by Barry McGee.  There were something like 50 made and Lance Armstrong bought them ALL.

Some cool Espos and Gonzs around the graphic design wing of RVCA:

The two chevrons in RVCA’s name are a play off of opposites.  For example, just as the brand is heavily incorporated in the arts, it is just as reflective of Pat’s background in mixed martial arts.  In the back of the warehouse is an MMA gym where some of the sport’s heavyweights like BJ Penn and Vitor Belfort come to regularly train.  Pat is also about to fight professionally in the next couple months (explaining his shiner)!

Not surprisingly, even more RETNA.

The gym is awash in placid tones of gray and white, to oppose the meatheaded stereotypes of MMA.

Aaron Rose pays a quick visit to discuss RVCA’s print magazine, ANP Quarterly.  Aaron abides by the rules: No street shoes allowed inside the octagon:

Thanks to Pat for taking the time. I hope the trip was as inspiring for you guys as it was for me.

by bobbyhundreds

We’ve got a brand new The Hundreds Chronicles featuring owner and editor-in-chief of Lowcard Mag, Rob Collinson.

Check it out by clicking The Chronicles tab at the right of the page, or by clicking HERE.

by chelsea

The Hundreds and New Era celebrate the 5th Anniversary of The Hundreds Los Angeles store on February 2nd with the opening of the RSWD Pop-Up Shop at 7907 Rosewood Ave.

This is R S W D:

by bobbyhundreds

SWAG. Stuff We All Get.

Well, not all of us. Some of us. Or maybe even one of us.

Jason Markk still has the best sneaker cleaner on the market.  Support a young independent doing his thing:

Bobby and the Tribal crew sent up a buncha stuff, buried deep inside were a few prints from Tribal’s artist collaborations over the years, possibly the most thorough and comprehensive street art collabs of any brand.  Usugrow, OG Abel, and that Shepard Fairey is from 1998.

13th Witness has his own hardcover book out of select Instagram images.  Great idea.  Follow him on Instagram under 13thWitness

And what’s this?  From our Australian friends… I wonder what’s inside….

by bobbyhundreds

As we enter The Hundreds Spring 2012, I’d like to emphasize that our brand lives beyond the soft-goods and online matter.  My background, before apparel, was print and that continues to be an important facet to The Hundreds’ brand experience.

Hassan, here, helped us out in designing and laying out our new Spring and Summer 2012 catalog, which you’ll soon find at all authorized The Hundreds retailers worldwide.  The booklet is a summary of all the core in-line product we’ll be introducing in the first half of this year.  It’s the full album, the entire story:

On February 2nd, The Hundreds Magazine‘s latest issue also hits retailers, as well as our own shops.  This time around, it’s Azealia Banks on the cover of our Music Issue, with further features on collaborators and artists we’re working with in the next year like The Seventh Letter and Don Pendleton.  It’s our fattest and finest issue to date – The Hundreds Magazine is finally coming into its own with this one, much thanks to our Managing Editor, Chelsea:

by bobbyhundreds

We’ve got a brand new The Hundreds Chronicles featuring Ricks, founder of skateboarding and graffiti collective Skate All Cities.

Check it out by clicking The Chronicles tab at the right of the page, or by clicking HERE.

by chelsea