WEB WEAVERS.

#

The website launched when the brand did. July 27, 2003. And since then, it has become the anchor and beating heart of this company. For months, we have been plotting the second generation of thehundreds.com, an entirely new experience that will cement the next decade of The Hundreds. This is one of our most monumental endeavors to date and it freaks me out a little bit (ok, a lot), but with big risks come big rewards and we never did this to play safe or by the rules.

MAKE NOISE >> MAKE NEWS.

We’re about to make some headlines.

thehundreds2288

by bobbyhundreds

Field Trip

E3 is the closest thing us adults have to a Disneyworld, a Seaworld, or other fantasy worlds in that vein ending in the suffix -world. It comes only once a year, but you better believe that The Hundreds’ presence there is felt heavily each and every time. After all, we’re just a bunch of overgrown, slightly (slightly being the operative word) better dressed, man- (and woman) childs who get all gung-ho when we learn they’re re-upping Battlefield, or that  we need to brace ourselves for not one but two new gaming consoles slated to drop before the year’s close. I know, it’s a lot to handle all at once. Basically, all of us here at The Hundreds Homebase transform à la werewolves into a swarm of rambunctious and giddy prepubescent schoolgirls this time of year, thirsting to get our grubby little fingers on whatever unoccupied controller’s not already spoken for; just so that we can test out the latest unreleased games months, perhaps year(s), before the other 99% of the world (insert obligatory “neener neener”).

So in virtue of today being the bittersweet conclusion to E3 2013, here’s our recap of the best three days out of the year in our glorious, sun-filled hometown of Los Angeles, California. And if you disagree with me, be prepared to fight (virtually speaking, of course).

E3_25

A massive mech-bot from Titanfall greeted us as we set foot into E3 (humans included merely to show scale).

E3_01

Pretext: Zach risked his life in the pursuit of this photo. Also, props to this zombie fella for turning a traffic cone into a fashion statement.

E3_02

A hot girl. ‘Nuff said.

E3_03

Just like heaven.

E3_04

Couch potatoes. JK. I’m just a sour grape because these dudes got to test out the new Xbox One and I didn’t… Though I might’ve been able to had their butts not been permanently glued to those chairs for four whole hours. No sight of a single potty break. Potatoes!

E3_05

All hail the new, yet to be released, Xbox One. For E3 eyes only.

E3_06

The girl in the hot pink was all like, “Wow guys…”

E3_07E3_08

Xzibit-approved gull-wing doors to promote the upcoming Forza Motorsport 5 video game.

E3_09

Scotty’s new whip.

E3_10

This chick’s all tatted up and ready for MineCon 2013.

E3_11

We even made some new friends along the way.

E3_12E3_13E3_14

The duel of the decade (and of this year’s E3) – the Xbox One versus the PS4. Which one (pun intended) will YOU cop this holiday season?

E3_15E3_16

God of War by day, just an everyday dude named Dennis by night (probably the world’s best dad IRL, TBH).

E3_17E3_18

There was a shortage of cosplay at this year’s E3. But this chick (Hot Chick #2) dressed up as the gal from Dynasty Warriors made up for that big time.

E3_19

The Nintendo lounge. Classic.

E3_20

What’s going on in this picture? Where are these guys shoes? And where’d he steal that hat from? So many questions left unaswered… Just another one of life’s many mysteries.

E3_21

Obligatory “Scotty posing with a hot girl at E3” pic. Hot chick numero tres… But who’s keeping count, right?

E3_22

B. Mo in his element, clearly.

E3_23

The Square Enix lounge.

E3_24

And last but not least, here’s one for the kids (and kids at heart).

E3_26

words by Olivia Stiglich
photos by Zach Marshall

MIMEOS

#, #

In between Starbucks trips, supermarket runs, and $60 gas station fill-ups, we’ve all had that fed-up moment when the eco-friendly light bulb turns on in our heads and we think to ourselves, “What if I just went off the grid for a little bit, lived off the land, raised some sheep, made my own goat’s cheese, never dealt with another telemarketer again, lived in a shack somewhere.” While that Utopian, John Krakauer-esque fantasy is certainly an appealing, romantic notion, it is exactly that, a fantasy, one that is not particularly practical or likely or survivable, even. After all, we saw how that worked out for Emile Hirsch in Into The Wild; my best advice: do not eat the mushrooms…

Mimeos_08But, a sustainable lifestyle is not as unattainable or far-fetched as we’ve been trained to think, according to Matt Moses, founder of Mimeos Solar, California’s pioneering solar panel installation and sustainable consultancy group. Mimeos, based in Downtown LA in the budding “Green Corridor,” aims to demystify the misinformation surrounding Solar energy. Their mission is to make the solar experience Informative, Empowering, and Affordable, basically less daunting, by teaching people how the process works (it’s a lot simpler than you’d think). Sun –> Solar Panel –> Energy.

Matt started Mimeos in 2007. At the time, he was renovating an old house in Los Feliz and caught wind that New Jersey was braced for a major energy crisis, due to the fact that Canada was refusing to sell them any more hydropower. Long story short, to keep their energy costs from jumping 500%, New Jersey residents started installing solar panels everywhere, and overnight they became the nation’s leader in solar installation. So Matt started thinking…

Mimeos_02

Mimeos_04

Mimeos_05

Around that same time, California passed a new law that required all utilities in the state to get 20% of their energy from renewable sources by 2010. In order to meet their quotas, utility companies implemented solar rebate programs to help pay for the cost of installing solar, based on how much power each residence produced. In return (because there’s always a tradeoff), the utilities could count this toward their total percentages. As it turned out, Matt’s sun-filled house was a perfect candidate for solar, and he set off on his mission to greenify his home and lifestyle, without knowing what kind of obstacles he would face.

And by obstacles we mean that he literally couldn’t get a contractor to show up at his door, and when he finally did, they installed everything without even telling Matt what they were doing, or how to use the new equipment, which had now appeared on his rooftop without even a manual. On the contrary, the installers were shocked that Matt actually wanted to learn the nuts and bolts of solar and how it functioned. It was out of this frustration with the existing institutions and a desire for both knowledge and instruction that Mimeos was born.

Mimeos_03

Inspired by the story of a San Jose resident who banded together with 37 other homes in her community to drive down the cost of going solar, Matt decided he would do the same in Los Angeles. He made it his purpose to educate people and fight to lower the cost of renewable energy. He took out an ad in the local paper, started canvasing door-to-door, and captured the attention of 120 unique people just in his neighborhood alone who wanted to convert over to clean, renewable energy, and whom, before meeting Matt, had no idea that this was even an option.

While solar energy is an incredibly important element of what Mimeos does, their principal commitment is to sustainable living; the little things we do, buy, pick-up, recycle, eat, plant, build, and create, to do our part to lower pollution and replenish the earth’s resources, or at least not gobble them up. After all, as Matt puts it, “Sustainability is all about leaving the world in better condition than when we found it, and that’s a challenge that everyone has to embrace.” This is where the lovely Melissa Cohen enters the picture. As a founder of a horticultural company, she is focused on building greenhouses, as small as 8’ x 8’, that you can literally fit into the confines of your backyard, but which produce so much edible goodness that you can feed yourself from it without have to tend and nurture your crop each and every day.

We won’t get into too much detail, but these greenhouses are scientifically tremendous, completely organic, and my mind is sort of blown that such high-tech and fruitful devices exist. They have trays along the walls so everything grows vertically, are made from unbreakable material that is meant to withstand natural disasters, and contain the exact NPK (chemical properties) that any plant or life needs to grow. The magic ingredient is Coco Coir, which is coconut husk, and it’s like soil, only better and more adaptable.

Mimeos_07

Matt and Melissa encourage us, and now we encourage you, to think about the future, because ultimately these are our problems, and it is our responsibility to find a solution. Not everyone has a home to fortify with solar panels or greenhouses, but everyone can make ground floor, grassroots efforts to preserve our earth and work toward a more sustainable way of living, that, when pieced together, form one monumental community movement with an enormous impact on the planet.

Just some food for thought; Germany, today’s leaders in solar energy, generates 20 times as much solar power as California, and receives 20 times less sun than we do. Now are we going to let a bunch of Germans beat us? Just kidding. Check out Mimeos to learn more about sustainable initiatives in California, and how you can get involved.

Mimeos_01

words by Jane Helpern
photos by Zach Marshall

JAE BUENO.

#, #, #

Man. I just saw him in January and he was fine. At the Agenda tradeshow, actually. I photographed him with some other friends, I even blogged it. Jae Bueno — the street savvy photographer — was still round and happy then, big smile, chuckling and chatty — the standard Jae Bueno fare that has traversed all Southern Californian subcultures and politics, cliques and crews. Lowrider culture, graffiti, streetwear, tattoo, Jae stands at the intersection. He’s the rare breed that walks the line, bridges the gaps, and glues communities together.

Just a couple days later, Jae feels a pain, and then the sudden diagnosis of Stage 4 stomach cancer… The kind of cancer that can strike and rob in the night, without explanation or sympathy. Man… I just saw him in January.

thehundreds2259

Today is Jae and Steph‘s 25th anniversary. Not their wedding date, but from the time they met and fell in love as teenagers, drag-raced together, ran with graffiti crews together, and made a family together. She is never not by his side. Ask anyone who’s been to a local street-culture event in the past decade and they’ll remember Jae. If they looked close enough, Stephanie wasn’t far away. Even when they started their photography business together, she insisted that his name remain as the brand identity, because that encapsulated her, and they were a team. Even when the cancer ravaged his stomach, the nausea became a ritual, and going from one room to the next became a chore… Even then, they’re in it together.

Jae and Stephanie Bueno have been loyal friends of The Hundreds for as long as I can remember.  And so, their battle is not theirs alone, but ours as well.  In a couple weeks, we will be hosting a charity event for Jae in our Rosewood gallery, a solo exhibition of his best photography over the years — with all proceeds going to help Jae in his fight against cancer.  Tuesday, June 25th to be exact.  Stay tuned for more information as we lead up to the show and until then, our thoughts and prayers are with the man who starts every conversation with “Hey Friend.”

by bobbyhundreds

ROB :: ALTAI

#

No big deal, just a designer slingshot for when you’re horsing around with all your super-fancy-ass friends. This tortoise and leather slingshot most likely costs more money than my nicest piece of jewelry, but then again, so do most things Rob partakes in (and gets for free). Check out Rob’s visit to the ultra-luxurious and innovative Altai design boutique, here.

buscemi-sling-shot

words by Jane Helpern
photo by Rob Heppler

STAFF INTERVIEWS :: FIVE

#, #, #

Camera-shy (but positively photogenic) Five who works at the RSWD shop gets ambushed by our video man Zach for another lightning speed, rapid-fire round of The Hundreds Staff Interviews.

words by Olivia Stiglich
video by Zach Marshall

HUB.

#

Cupcakin’ at The Hundreds Homebase with Kylie from The Hundreds Los Angeles:

thehundreds2106

thehundreds2114

Wow. Haven’t seen my German brother Steven Vogel (Black Lodges) in 4 years.

thehundreds2141

Alexa Demie:

thehundreds2159

Alexa and renowned photographer Adri Law are piecing together our lookbook for Winter 2013, to be shot later this week.

thehundreds2189

thehundreds2192

thehundreds2198 thehundreds2170

Ben Hundreds and Pat Hilldreds:

thehundreds2148

Ben in that Undercover X Waiola t-shirt:

thehundreds2150

Frankie (EIKNARF)(KNOWUSE)(KNOWWEAR) and Will (Le Meme) on the Couch:

thehundreds2103

Carlos (Hall of Fame) and 2tone (Born X Raised):

thehundreds1950 Russ and Josh of SSUR are here.. Last year, we started brainstorming these specialty snaps together.  Ever since I saw the original “Bowery” Compton parody hat that SSUR was doing a decade back, I’ve been wishing to see Russ flip it for our neighborhood here in LA.  Now’s the chance, and to celebrate our upcoming tenth anniversary are these limited Fairfax hats…

thehundreds2134

(and even more scarce Rosewood edition!) More details soon….

thehundreds2138by bobbyhundreds

THE REAL DEAL P

Polyester is the real deal. For a long while he steered clear of the limelight, opting instead to produce beats behind-the-scenes for a roster of familiar faces, like our friends Dom Kennedy, CBG and Casey Veggies. But these days, Poly is turning a new leaf and trying his hand at being the man in front of the camera. Don’t let his humility and modest demeanor fool you, though; Poly murders every beat thrown at him, fusing party-starting bangers with THC-laced tracks that epitomize chill, West Coast rap, in the same vein as DJ Quik or Devin the Dude. Poly hasn’t received the same degree of commercial attention many of his contemporaries have experienced (not yet, at least), but his diamond in the rough disposition makes him all the more rousing the first time you get an earful of him.

So without further ado, I present to you Polyester the Saint:

Poly_01

How’d your transition from producer to rapper come to pass?

I got into rapping after being a producer for some time. And with a lot of the tracks I would make, certain artists liked the beat, but they didn’t necessarily know what they wanted to do with it. So I would make my own songs. I tried it, and people accepted it and liked it. So I began to use it as a tool to promote my own sound.

The word Pop reoccurs throughout your merch line, and it’s also the title of your latest album. What’s the meaning behind Pop?

It means what it means to everybody . . . Just pop! Just to go big, basically, that’s what it means. To go big and do more than the average.

On the topic of Pop, what is Pop University? Can we enroll?

Yes, everybody can enroll! That’s a part of my merch and plan to promote everybody to Pop. Everybody, whether you’re a doctor, lawyer, or you work at the bank or grocery store, can get with Pop and be the best at what they do.

Poly_02

What’s good with your fashion line?

I did a t-shirt and hat with a clothing brand called Mookee started by a friend of mine, Yuske, and that was the beginning of me putting out my own merch as far as with Polyester the Saint. And then I also have house shoes. Those are a signature thing to me because I really do wear them on an everyday basis.

Poly_03

Describe your thought process when you were recording Pop.

My mind state was to go in and make the best music that I could make at the time, and really push myself to explore my rap and explore the singing aspect of it, too. And being a producer first – that’s always what I wanted to be first. It wasn’t difficult, but it was a challenge and I liked it.

You’ve produced for a lot of crucial artists in the past – Dom Kennedy, Casey Veggies, OverDoz . . . the list goes on. Does your process differ between producing for others and producing for yourself?

No, it’s pretty much the same. A lot of times it might vary slightly just because I like to make stuff right on the spot with artists. I don’t really make a thousand beats and go, “Here, pick one.” I usually get with them, then they come in, and I just start making something or we just chop it up and talk about anything. And then based on whatever the vibe of the room is, we make a song. We create something out of it.

Poly_06

It seems like you’re really involved with the process.

Yep. And so when I’m making songs for myself, a lot of the times I’ll just be making something and I’ll hear ideas and be like, “Ooh, I like this. I want to get on this.”

I read somewhere that you grew up in and around the industry, and that Stevie Wonder even gave you a keyboard one Christmas. What’s the story behind that?

Stevie Wonder is a friend of my dad’s. They were real good friends when I was growing up, and still are really good friends today actually! They’re like boys, you know? And Stevie’s known me all my life. My dad would be like, “Oh, my son’s in marching band. Oh, my son’s in jazz band. He wants to be a musician.” Like that. So when I was 12 or 13, he gave me a keyboard for Christmas that kind of changed me, because before that I wanted to be a touring musician. I just wanted to play in somebody’s band where there was drums or piano. But when he gave me that keyboard, it had tracks so it allowed me to make my own songs. And from then on I was like, “Aw, you know what? I just want to be a producer.”

Poly_05

You reference LA a ton in your raps. How does being from and living in this city figure into your music and the process of making it?

LA is definitely in me because it inspires me. Not even just musically, just being outside and seeing palm trees, nice weather, beautiful women and nice cars. And then on the flip side, seeing the hood and gangbanging all in one pot. I feel like we have the yin and the yang.  We have the best of the best and the worst of the worst at the same time. So LA is definitely in me and in my music heavy.

And I see the LA aesthetic repped heavy in your music videos, too.

Yeah, because as Polyester the Saint the artist – and even as a producer – my main thing is to push the culture. A lot of people overseas and in different states want to know about what we’re doing out here, what kind of clothes we wear, what kind of food we eat, what kind of cars we drive, what kind of drinks we drinks . . . So I kind of put that in music form.

You’re sort of like an ambassador to LA in your own right, then.

Yep. Exactly.

Any last words?

Go out and get that Real Deal P at realdealp.com. Go out and get all my projects! Sumethin Ta Creez To, Real Deal P and Pop. I’m coming with more. Keep looking out!

Poly_04

words by Olivia Stiglich
photos by Zach Marshall

ROB’S DAY WITH RAIF

#, #

Raif Adelberg, one of Streetwear’s most influential entities, and the man behind some of your favorite brands, shops, and magazines, spends the day with Rob Heppler, Streetwear’s most offensive blogger. I am sure it was a totally dull time and you didn’t miss a thing. KIDDING. Catch up with Rob over here.

raif-adelberg-murakami

JUBILEE.

#, #, #

A lot of people say that Downtown LA is dead or never happened or doesn’t have any culture or isn’t a “real” Downtown urban center. While I definitely agree that it’s a work in progress, I think people need to give it (and all of Los Angeles, for that matter) a little bit more credit for being home to some pretty rad happenings, like Jubilee Fest, which went down  this past Friday and Saturday in the Downtown Arts District.

Now in its fourth year, the festival formerly known as the Silverlake Jubilee has relocated to the Downtown Arts District to accommodate more show-goers and a less stringent curfew of 2 am (woop woop!). Although still working out some structural kinks, Jubilee is pretty fun, especially if you’re into local talent like Bleached, Pangea, Trash Talk, Obliterations, and up-and-comers like Wardell, Moses Campbell, and Cherry Glazerr. (Also, if you like free Jameson — Curse you, VIP area!).

Some festivals can feel really overwhelming; there are too many stages, you can never catch all the bands you want to see because they’re all scheduled to play during the same time slot at opposite ends of the gargantuan polo field, and you can’t find any of your friends until you run into them doing the Walk of Shame at the end of the night, peeing behind a Port-a-Potty while scarfing down pizza. Jubilee Fest feels just right. Not too big, not too small. And the best part, it’s actually affordable and not too far from home.

Check out some of our favorite photos from day one of Jubilee Fest in Downtown LA.

Bleached:

JubileeFestivalTheHundredsBleachedRickRodneyPhotography_06JubileeFestivalTheHundredsBleachedRickRodneyPhotography_04 Cherry Glazerr. These girls are sweet as pie and would probably make me miss my teenage years if I didn’t so vividly remember the acne and angst.

JubileeFestivalTheHundredsCherryGlazerrRickRodneyPhotography_03

Black Lips:

JubileeFestivalTheHundredsBlackLipsRickRodneyPhotography_02

JubileeFestivalTheHundredsBlackLipsRickRodneyPhotography_08

Daniel, drummer of Nü Sensae, and the anomalous Bee Cee:

JubileeFestivalTheHundredsDanielNuSensaeBlaqueChrisRickRodneyPhotography_01

Thee Mike B:

JubileeFestivalTheHundredsMikeBRickRodneyPhotography_01

JubileeFestivalTheHundredsFansRickRodneyPhotography_05

JubileeFestivalTheHundredsFansRickRodneyPhotography_04

Sam James Velde with Obliterations:

JubileeFestivalTheHundredsObliterationsRickRodneyPhotography_06

JubileeFestivalTheHundredsObliterationsRickRodneyPhotography_08JubileeFestivalTheHundredsSponsorRickRodneyPhotography_02

Wardell

JubileeFestivalTheHundredsWardellRickRodneyPhotography_01

Trash Talk:

JubileeFestivalTheHundredsTrashTalkRickRodneyPhotography_01

JubileeFestivalTheHundredsFansRickRodneyPhotography_01

Yasi (Cultist), Daniel, Jane (that’s me, FYI, and I do Cultist with Yasi), Katie:

JubileeFestivalTheHundredsYasiCultistDanielNuSensaeXXJaneCultistTheHundredsRickRodneyPhotography_01

words by Jane Helpern
photography by Rick Rodney