In the words of Bobby Hundreds, “The Hundreds’ eyewear is the best. That’s it. End of ode. But seriously, our sunglasses are made in the same facilities, by the same hands, same materials and parts as well-known premium eyewear lines that you think are cooler just because of a name and the nonsensical price tags that are double, even triple, our cost. You’ve seen high-end designers knock off our unique Phoenix time and again,.. yes, it happens. If you’ve ever worn a pair of The Hundreds eyewear, then you know. You’ve felt the weight, the quality production, the contours of the design, and you love.”
Our latest eyewear offerings are available now at The Hundreds’ flagship locations (THLA, THSF, THNY and THSM) and select authorized retailers, as well as through our Online Shop.
lifestyle photos by Van Styles product photo by Jason MacDonald
Unlike most clothing companies, we don’t really have a celebrity sponsorship program at The Hundreds. I’m sure you’ve noticed that over the years, not all the big and famous rappers endorse our product, and we don’t have any pro skateboarders on our payroll. Kinda rare to see our stuff pop up in entertainment or a TV show. It’s just never been our thing, really. Sometimes I wonder if it always ends up working in our favor, considering we’re not attached to anyone else’s fame or relevance. Sure it can be nice when they’re on the up, but once they’re on the decline? I think back to my favorite brands and bands growing up and as soon as some famous kook started co-opting it, how bummed I would be. So yeah, maybe while everyone else thinks it’s the secret to fast success, we’ve dialed that gradual rise towards longevity by trying to keep it real and grounded.
What we do have, however, are personal friends in The Hundreds’ community who support us out of love and we appreciate it. Sometimes those friends have pretty big followings, and sometimes they’re just everyday, run-of-the-mill folk like you and I. Like Ruby Rose:
Our dear friend Tofer Chin celebrates the opening of Ar at Lu Magnus in NYC. If you can’t up and jet to the Big Apple, read our conversation with the artist, and see a glimpse of his new work here. Ar is on display until June 29.
Creative genius rarely comes without at least a few drops of madness. With little exception, many of the most significant artistic contributions to the world have come from people the rest of us would describe as being “weird” or “a little off.” Dali kept pet ocelots and publicly walked anteaters, Van Gogh lopped off his own ear, Michelangelo seldom changed his clothes and Howard Hughes maintained two inch long fingernails. It’s almost always these hyper-creative (or simply crazy) visionaries who toggle between having one foot in the nut house and the other in the public eye who generally end up being the ones to shatter the boundaries and pioneer future styles.
Skateboarding, like art, is the perfect refuge for the anti-social. It’s a fiercely independent activity, often solitary and there are no rules to follow. As one of skateboarding’s lead documentarians, Patrick O’Dell has spent the latter part of his career finding, researching and revealing some of skateboarding’s most heroic, celebrated and, yes, sometimes eccentric characters in a way that few can. His work reveals a side of these skateboarders that goes well beyond their talent—often delving deeply and sometimes dramatically into their personal lives, childhood upbringings, and daily routines, to uncover a side of skateboarding that’s seldom seen in the glossy pages of magazine ads or in half-baked editorials.
Starting off in the hallowed halls of Thrasher Magazine’s photo department to his current job as the producer and host behind Vice‘s Epicly Later’d documentary series, O’Dell has unique insight into skateboarding and skateboarders that make him the perfect mouthpiece for voicing opinions on that razor thin line between artistic brilliance and sheer madness.
words by Cullen Poythress video by Zachary Marshall
Brooklyn Projects will soon open its doors in Quebec, Canada. To commemorate the occasion, we’ve collaborated on this patriotic tee fusing Canada’s most iconic imagery with our very own Adam Bomb. Available exclusively at Brooklyn Projects.
We’ve cooked up another fresh batch of store exclusives, but this time we stirred the pot some and even added a few hats into the mix. As with the release of every Store Exclusive collection, these items will only be carried at our four brick-and-mortar shops (THLA, THSF, THNY and THSM). The line isn’t slated to drop till tomorrow, but here’s an exclusive first look at the highly anticipated Spring 2013 Store Exclusive collection:
Had an awesome time speaking at the IASC (International Association of Skateboard Companies) Summit today – I would like to thank Per Welinder, Don Brown, Josh Friedberg and the rest of the IASC that invited me to speak on the state of skateboarding, social media, and this crazy essay… If you were in the room today — tough crowd! — but I appreciate the time and participation. If you weren’t, well, maybe you missed out. Here’s to what’s next for Skateboarding. Long Live Skateboarding.