Tag Archives: RSWD

12

June 2012

Posted by BOBBYHUNDREDS

THE HUNDREDS BY THE SEVENTH LETTER

#collaborations, #RSWD, #thla, #THNY, #thsf

The Hundreds is pleased to announce the release of the The Hundreds by The Seventh Letter collection, available at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica as well as authorized retailers worldwide on Saturday, June 16th, 2012.

The collection consists of tees, snapbacks, and a jacket, all featuring three original graphics each created by five of the The Seventh Letter artists: EKLIPS, REVOK, EWOK, RIME, and SABER. In celebration of the collaboration, The Hundreds will house a pop-up shop on Saturday, June 16th and Sunday, June 17th at 7907 Rosewood Ave., directly next door to The Hundreds Los Angeles.

This is just a summary of The Hundreds by The Seventh letter. To see the ENTIRE collection, head over to our Facebook album:

14

May 2012

Posted by BOBBYHUNDREDS

RSWD REAL

#Friends, #RSWD

Four years is a long time; it’s the entirety of high school or college or how long Thundercats was on the air, and that’s how much time Alex Spit dedicated to us here at The Hundreds. He started off at POST — The Hundreds San Francisco — and followed his music career down to Los Angeles where you’ve seen him on Rosewood. But now Spit moves on, having recently signed a deal, and his music career demands pulling the rapper away from any other side hustle. We’ve done our best to preach the gospel of Alex Spit to our audience, and now it’s the world’s turn to stand up and support one of hip-hop’s best-kept secrets. You can continue to keep up with Alexander Spit through his website and his Twitter, or right here… you best believe we’ll be right there behind him as he takes over…

In Spit’s time at THLA, Rosewood’s changed quite a bit. Hopa and Heavy D of the new generation:

Bago storytellin’:

Five flashing four:

Generations:

by bobbyhundreds

04

March 2012

Posted by BOBBYHUNDREDS

ONE FOR ALL.

#RSWD

We just want to thank Kid Cudi for walking into The Hundreds Los Angeles yesterday afternoon to do a little shopping, looking around at the store packed with customers, charging up a $2,000 gift card, and letting everybody inside use it up. Imagine getting up to the register and hearing, “It’s free. On Kid Cudi.”

The least I can say is, “Go get that new record.”

photo of Cudder with Spoety, Jay Ughh, Jav, and Alex Spit courtesy of Jav Dolla
by bobbyhundreds

23

February 2012

Posted by BOBBYHUNDREDS

POPPED.

#RSWD

With any Pop-Up Shop, there comes a time to pop down. And for the RSWD Pop-Up (to celebrate The Hundreds Los Angeles store’s 5-year anniversary), that time is the end of this month.

This is the final weekend that the RSWD store will be open, with it’s closing on the 29th next week. Be a part of The Hundreds history before it’s too late…

7907 Rosewood Avenue, Los Angeles, CA 90048.

by bobbyhundreds

07

February 2012

Posted by BOBBYHUNDREDS

RSWD RECAP

#RSWD, #videos

The Hundreds and New Era present the RSWD Pop-Up Shop, open only for the month of February at 7907 Rosewood Ave. Los Angeles, CA. This is footage of the opening night celebration for friends and family of RSWD, with DJ performances by Jermaine Dupri and Noirfancy!

02

February 2012

Posted by chelsea

RSWD FIVE-YEAR ANNIVERSARY PARTY PHOTOS.

#Los Angeles, #photography, #RSWD

Last night we celebrated the five-year anniversary of The Hundreds Rosewood location by previewing our RSWD pop-up shop, located at 7907 Rosewood, to our friends and family. There was a plethora of burgers and beer for everyone. Jermaine Dupri was on deck. It’s safe to say that everyone had a blast.

Here are some photos to recap the night… you can check out the rest on our Facebook HERE.

02

February 2012

Posted by BOBBYHUNDREDS

FOUR LETTER WORD.

#Essays, #limited additions, #photography, #RSWD

It started with a hat. A navy blue New Era™ 59/50 fitted baseball cap with white letters spelling out R S W D, a red button top, and a mustard soft leather brim. Very limited. Very rare.

Actually, rewind. It started with the people. It started with skating freely in the street, with loud music, with pickup soccer games on the asphalt, with summertime barbecues, and ollie contests. It started with reading on the curb, it started with girls, with fistfights over girls, it started with drugs, with celebrities, and local kids who turned into celebrities. We were here before 2007, when 7909 was our first studio and clubhouse. We were here in 2007, February 1st to be exact, when we opened our first store. It started with us. It started right here on Rosewood Avenue in Los Angeles, California.

The Hundreds Los Angeles store turns 5 years old today, and to commemorate the occasion, we have opened a pop-up shop directly next door at 7907 Rosewood Ave. for RSWD, in collaboration with New Era. RSWD is the people and the community of our store and street, of the block, those who are here now and who came before.

The store is composed of actual rosewood. Getting literal, folks.

On the west wall is all the product we’re offering in the exclusive RSWD range. Everything you see has been produced in tight, limited numbers, and is only available here at the RSWD pop-up shop, only for the month of February. We are not selling any of this online or in any other stores. Don’t miss out.

On the east wall are portraits I photographed of some of the street’s most notable faces. You should recognize almost everyone from the past years of reading the blog.

The 60th frame is for you. We want to memorialize you and your patronage and involvement within our community.

On the north wall is the full hour-and-a-half RSWD documentary, which will be playing the entire month the store is open. We showed you the preview last week, detailing everyone’s experiences, memories, and stories from 5 years on the block.

A closer look at the product being sold exclusively at RSWD:

The headwear is all made in collaboration with New Era™, including the beanies, snap-backs, 1920s-style fitted, and the classic sports color 59/50 fitted baseball caps made of On Field™ poly, the material used for major league baseball team uniforms. This is the first time that New Era has collaborated with a Streetwear brand using the On Field™ program, so.. again,.. very rare.

Riley High-top sneakers – RSWD edition: They come in the special red box with the red insole, meaning 100 pairs made:

Come by and be a part of RSWD:

by bobbyhundreds

31

January 2012

Posted by chelsea

THE EXCLUSIVE RSWD POP-UP SHOP COLLECTION PRESENTED BY THE HUNDREDS & NEW ERA

#RSWD, #store exclusive

The Hundreds is pleased to announce the RSWD pop-up shop collection presented by The Hundreds and New Era, in conjunction with The Hundreds Los Angeles store location’s five-year anniversary. The collection is set to release on Thursday, February 2, 2012 at 7907 Rosewood Ave., directly next door to The Hundreds Los Angeles.

Exclusive RSWD five-year anniversary commemorative product includes tees, hats, beanies, jackets, fleece, and shoes. The collection will be available in very limited quantities at The Hundreds RSWD pop-up shop location only.

RSWD New Era: Available in four different color ways, a shout out to each city’s sports team that The Hundreds resides. Featured in black leather with white raised embroidered lettering spelling out RSWD, black on-field poly material with orange raised embroidered lettering, Dodger blue on-field poly material with white raised embroidered lettering, and Yankee navy with white lettering.

RSWD Snapback: Featuring a black on black color way with a wool cap and leather bill, navy wool cap with white embroidered RSWD with mustard leather bill, a cotton camo all-over print snapback with fluorescent hunter orange raised letter embroidery, and a black wool cap with assorted fluorescent RSWD lettering.

RSWD Beanie: Made of 100% acrylic and available in three different color ways, this beanie also features raised embroidered RSWD lettering at the brim.

RSWD New Era 2: Made of premium Melton wool, featuring white felt applique lettering at the front of the grey cap.

RSWD Tee: Cotton tee with eight different color ways, all featuring RSWD letters at the front and the Solid Bomb and New Era logos at the top back.

RSWD Baseball Raglan: Cotton/poly blend featuring the three different color ways of The Hundreds flagship cities baseball teams, with Solid Bomb and New Era logos at the top back.

RSWD Crewneck: Fleece navy crewneck pullover with white, gold, and red RSWD lettering at the front, and a red Solid Bomb and New Era logos at the top back.

RSWD Zip-up: Fleece black zip-up hooded sweatshirt with white RSWD lettering at the front, and the Solid Bomb and New Era logos at the top back beneath the hood. RSWD Pullover: Fleece black pullover with camo RSWD lettering at the front, and the Solid Bomb and New Era logos at the back below the hood.

RSWD Premium Unloaded Jacket: Exclusive jacket with a Melton wool body, premium leather sleeves, as well as felt and chenille appliqués.

RSWD Riley High: High-top shoe made of premium wool and leather, featuring RSWD embroidery on the heel and RSWD logo on sock liner. including premium waxed round laces. Only 100 pairs made of this Red-Box series.

RSWD Keychain: Miniature hat made of wool, in navy and mustard color ways with RSWD in white, attached to a metal chain.

by chelsea

26

January 2012

Posted by BOBBYHUNDREDS

R S W D

#news, #RSWD, #videos

The Hundreds and New Era celebrate the 5th Anniversary of The Hundreds Los Angeles store on February 2nd with the opening of the RSWD Pop-Up Shop at 7907 Rosewood Ave.

This is R S W D: