Tag Archives: public label

The Hundreds is pleased to announce the release of the Public Label Fall/Winter 2012 collection, now available ONLY at The Hundreds’ flagship locations (and the Online Shop beginning Monday, October 22).

Public Label was first introduced in 2006 and is an extremely limited, design-oriented menswear line, constructed with quality fabrications and production details. The theme of the Fall/Winter ‘12 Public Label collection is inspired by the style of the classic soccer hooligan and offers warm, comfortable pieces for any wardrobe. The line includes basic flannels, baseball tees, and crewneck sweatshirts in several different colorways, along with a Sherpa-lined flight jacket, quilted wovens featured in brushed twill, chinos, and high-quality selvedge denim in a mustard and a raw denim colorway. The stand out piece is sure to be the water resistant waxed canvas jacket, lined with the collection’s recurring buffalo plaid detailing. This is also the first Public Label collection to introduce accessories, featuring a USA-made leather wallet and belt, in addition to a Merino wool beanie.

Public Label provides accessibility and one-of-a-kind style to the customer with an eye for fine goods. The Hundreds is staying true to the same pricing strategy implemented several seasons ago, administering low price-points to accommodate sophisticated buyers from all backgrounds, all the while offering unique, fashion-forward, limited pieces with minimal branding.

photography by SWITCH™
by bobbyhundreds 

This Thursday, debuting exclusively at The Hundreds Los Angeles, The Hundreds New York, The Hundreds Santa Monica, and The Hundreds San Francisco (with online to follow later), introducing our new season of…

The Hundreds PUBLIC LABEL:

The biggest news may not lie in the garments or design, but the new, reworked pricing structure of The Hundreds Public Label.  This season, The Hundreds Public Label’s prices are significantly lowered. This is our most advanced tier of The Hundreds apparel, as far as design and materials go, not to mention the most limited… Traditionally, The Hundreds Public Label has been accordingly fitted along a more expensive price tag.

But starting this season, The Hundreds Public Label’s prices are slashed.  In some cases, a Public Label garment may be substantially cheaper than regular in-line pieces under The Hundreds.  How can this be?

I talked about it in a recent interview with High Snobiety, but here’s a little excerpt of the changes we’ve implemented with THPL:

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What can you tell us about the re-worked pricing structure of the line?

Because of the extremely limited numbers (at times, 100 pieces or less), we have hefty costs in making this stuff. In the past, we wholesaled Public Label to top-tier accounts so we had to work in the keystoned prices. As many of Public Label’s buyers may remember, the retail prices ended up being exorbitant – unfortunately a lot of people who appreciated the design and low quantities of the product simply couldn’t afford to buy it. We weren’t boosting the prices for no reason, we were just taxed that much making Public Label.

The name and concept of the line is “Public Label.” It’s a response to private-label goods, but also meant to be for everyone. All of our supporters should have a shot at Public Label, not just the rich ones. So how could we sensibly price this line without being forced to make huge quantities of it, and still keep it limited, special, and exclusive?

The answer is in our own retail front. The Hundreds has an advantage over many other brands who might attempt a similar thing because of our 4 physical flagship stores. In a way, we have our own distribution chain – our own accounts to sell to directly. We cut out the middleman, we can keep the prices and numbers low. Mission accomplished. From this point forward, Public Label is exclusively distributed through The Hundreds LA, SF, NY, and Santa Monica. We’re selling Public Label at ridiculously affordable prices…A Letterman’s jacket that would have hit the customer for more than $400 USD in the past is now under $200. Denim was $200 before and now we’re able to put it on the rack for $84. The new Public Label fleece and Henleys are in the $60-$70 range. The crazy part is that now, most of Public Label is far cheaper than what’s in the regular The Hundreds line. AND it’s much more limited.

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To read the rest of the interview, visit High Snobiety.

by bobbyhundreds

The Hundreds Public Label Spring/Summer 2011 launches today at The Hundreds’ flagship stores and specialty retailers including Next, Persona, Noteworthy, Bodega, MLTD, and Revive.

Read more about the background of the new PL here.

by bobbyhundreds

by bobbyhundreds

Last-minute Christmas shopping? How about…

Public Label. Online.

by bobbyhundreds

This Thursday, November 18, 2010, Public Label returns to THLA, THSF, and THNY.

Years ago, Public Label was the original title for The Hundreds cut/sew clothing when we first moved beyond graphic t-shirts to a full range of apparel like selvedge denim and outerwear.  Eventually we just called the entire line The Hundreds, and the name “Public Label” was lost.

We’re bringing “Public Label” back now as a special seasonal collection of higher-end, deliberately thought-out, wearable goods that cater to a more discerning The Hundreds customer.  You can expect more sophisticated cuts, refined quality, palatable colors, and timely design from Public Label, compared to the more familiar The Hundreds offerings.

The Hundreds Public Label.  What’s old is what’s new.

photography by Paul Sun and The Social Trust
by bobbyhundreds