Tag Archives: photography

SMALL WORLD

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So Rick Rodney Photo (STRIFE) meets this model at Starbucks, and a few weeks later she shows up for a test shoot wearing this jacket… COINCIDENCE??? Stay tuned for more of Amy, but in the meantime, you can follow her social medias here:

INSTA:@amyloubris 
TUMBLR: amyloubris.tumblr.com

TheHundredsIsHugeAtomBombRickRodneyPhotoAmyLoubris01 TheHundredsIsHugeAtomBombRickRodneyPhotoAmyLoubris02

The Hundreds X Grateful Dead :: Lookbook

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This Saturday, 4/20, marks the arrival of The Hundreds X Grateful Dead at The Hundreds flagship stores and authorized retailers. Read on for Bobby’s commentary on the collaboration, and a mini editorial featuring select pieces from the collection. Modeled by Chris aka Jillionaire of Major Lazer and photographed by Rick Rodney.

A timeless American brand, rife with legacy and cultural history, amassing a devout niche following by encouraging grassroots awareness and community. We could be talking about The Hundreds, but we could also be referencing the Grateful Dead.

In 1965, the Northern California rock band set off on a long, strange trip, infusing psychadelia, space rock, jazz, and blues into a hypnotic concoction of music that converted followers around the world. A large part of this cult fandom was by way of the Grateful Dead’s mailing list, by which the band maintained direct communication with their base, disseminating tour information, band happenings, and release dates (not unlike how The Hundreds utilizes the web to speak to our customer); the Grateful Dead were social networkers before the technology or ideology was even imaginable.

Furthermore, the band not only embraced, but supported the live taping of their shows, prompting a subculture to foment around the procurement and trade of this underground music network––Just as, you may think, The Hundreds fans value the brand’s exclusive offerings. The Hundreds partners up with the Grateful Dead in a perhaps unexpected and unpredictable collaboration range of apparel this Spring, but it’s also not hard to see how similarly both creative projects are composed. As with the Grateful Dead, The Hundreds puts the people before the product, drawing our own lines, and pioneering our own subcultural marketplace beyond the traditional path.

-Bobby Hundreds

photos by Rick Rodney

V/SUAL :: MARY JANE

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Say hello to Mary Jane. This tattooed Texan is the latest to look into Van’s lens for a test shoot. If you’re into beer and skateboarding (which I somehow suspect is true), you might be interested to know that Mary Jane works for a brewing company, and plans to open her own someday. Swoon. See the whole shoot over at VISUAL by Van Styles.

V/SUAL :: JESSICA

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Sometimes, we are just in awe of the powers of social media; like how Van Styles hadn’t even touched down in Austin, Texas, before getting hit up to shoot with makeup artist/hairdresser/model, Jessica. To see the rest of his intimate photoshoot with the tattooed bombshell, visit VISUAL by Van Styles.

UP IN SMOKE.

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Izabel (on the right) is in town from Melbourne, Australia.  Back in town, I should say.  I haven’t seen her in a year.  So, of course, I’m gonna photograph her again while I have her, and then she tells me she’s bringing Anja, her hometown mate who just so happens to be in L.A. as well.  If you ask Anja what she does, she’ll say that she travels.  Which is true.  Today she is in Los Angeles, but tomorrow in Europe, and around the world from there.  Anja Konstantinova is a model, but she also professes, “I must be the world’s shortest model” because she is 5 foot 4.

Okay, so now I’m gonna shoot the two of them while they’re here, and then I figure I can get a little weird because these are my friends, so let’s blow smoke and bubbles, and have the girls wearing jackets from The Hundreds’ upcoming Spring 2013 collection blanketed with our latest camouflage pattern, to give you guys a little sneak-peek at what’s to come in the next season.

Because I can. So.

Anja wears the Eat ‘em Up tee in black.  Izabel in the Peace crewneck sweatshirt.

Anyways, there’s more, but I’ll hold onto them for later.  Photography is fun because the possibilities are endless – create anything as far as your imagination can stretch.  Because you can.  So.

by bobbyhundreds

THE HUNDREDS :: WINTER 2012

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Next Thursday, October 25th, is the unveiling of our Winter collection at The Hundreds’ flagship stores (THLA, THSF, THNY, and THSM), but the line is also trickling out through our authorized retailers as we speak.  The story with this season begins where Fall leaves off, as we enter the dark apocalypse… And once again, I photographed the lookbook, continuing the theme of Man vs. Beast, as they coexist and then absorb each other.

Here’s my further explanation as to The Hundreds Winter 2012.  Thank you for taking the time to consider!

“The Hundreds Winter 2012 is a testament of the end of the days. We explore the story of Apocalypse throughout the line, the color palette is subdued and devoid of obvious vibrancy. You will see references to scavenger animals like hyenas, coyotes and tigers, acknowledging nature’s new world order after the fall of man. The cut and sew range is built for the rigors of a dark world:  very straightforward and functional, military and utilitarian in essence. For example, waterproof twill outerwear, canvas hooded parkas, even our recurring camouflage renditions are drawn up for the purposes of survival and technical strategy, but with a The Hundreds postmodern twist. Of course, we have fun with the world’s end as well, our atomic smiley-faced character makes a return as a ubiquitous graphic. Some other tee shirts incorporate Adam Bomb as a Mayan calendar or as the epicenter of nuclear holocaust. We hope you can appreciate all of the hard work and consideration we invested in this season, it’s not so much the end, as it is a new beginning for The Hundreds.“

by bobbyhundreds

GROUNDSWELL.

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The fourth and final show of Revelation Records’ 25th Anniversary in New York City is tonight.  I’m really hoping you didn’t miss the long-awaited Chain of Strength reunion this week:

But if you did, you still have the opportunity to partake in the experience by visiting The Hundreds New York’s Revelation Records pop-up shop, showcasing rare vinyl recordings, headwear, and our exclusive collaborative band merch with Rev bands Texas is the Reason, Youth of Today, Bold, and of course, Chain of Strength:

The other night, an irreverent Popeye from Farside belted out all the punk band’s hits via his acoustic guitar.  Farside may be long disbanded, but the music is still sorely missed and loved, as evidenced by the full venue of hardcore kids singing along.

Mouthpiece started crankin’ that dial:

Chain of Strength:

and Sick of it All:

The Hundreds New York’s Rev 25 NYC pop-up shop, and all of our exclusive collaborative merch with the bands, are done after today. Hardcore, however, lasts FOREVER!

by bobbyhundreds

B-SIDES AND RARITIES.

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Speaking personally, this was the busiest summer of my life. And most of it had nothing to do with The Hundreds (I know we just met – and this is crazy – but I do have a life outside of the brand. Call me maybe).  Surfing with the Brothers Marshall, getting eaten alive by bedbugs in New York, moving, packing, unpacking, then moving again, my all-time favorite bands reuniting, working too much, sleeping too little, retiring/re-firing social media, getting dangerously close to switching to Samsung, reading lots of good Dave Eggers and Joan Didion, BKK, making stuff I’m proud of, hanging out with my team who are the best people in the world, losing faith in mankind after the people you’ve helped screw you over, you know… typical summertime blues.  Hopefully the past few months were, or weren’t, just as busy and productive for you.  We’re heading into the darker days of 2012 and I’m excited to show you guys what we’ve got for the rest of the year.  Until then, here are some randomized B-sides and rarities, unpublished photos of mine, from one of the hottest summers in recent memory:

by bobbyhundreds

FYF 2012 :: SLEIGH BELLS

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One of my top five favorite bands to shoot live…

Sleigh Bells at FYF 2012:

video courtesy of PitchforkTV
all photography by bobbyhundreds

FYF 2012 :: AGAINST ME!

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Against Me! at FYF 2012:

by bobbyhundreds