Tag Archives: news

COOL AS NICE.

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Sooooo…. Nathan Nice is having a pretty interesting week.

Cue to Monday morning, when TMZ posts this video of a failed MTV pilot called “Bustas.”  Hosted by Kurupt years ago, “Bustas” looks to be some type of hip-hop game show whereby contestants battle-rap and/or humiliate themselves in pursuit of emcee glory.

The reason why TMZ posts this video is that one of the rap contestants is a kid who would later come to be known as Tyga.  Who just so happens to have a pretty rough time on the mic against another finalist named Nathan Nice.

Nathan Nice.  As in Nate.

As in Nate our graphic designer, who works downstairs, who did the layout on that web banner up above.

As in this guy.  And this guy.  And yes, this guy, who battled Dom Kennedy in our lounge.

And Nate beats Tyga.  Nate wins.

The video exploded, the messageboards have lit up, Tyga has staunchly defended himself, and meanwhile, Nate is bathing in lukewarm e-glory.  Dude, he even got featured on World Star Hip Hop before me.  So jealous.

Okay, so here’s the thing.  First of all, if anyone from TMZ is reading this, can we dig up the rest of the cutting-room tape of Nate’s bars?

And secondly, if Tyga is reading this, how about a rematch?  We’ll do it right here on our turf.  Not for home court advantage, but because I’m lazy and don’t want to walk very far from my desk.  Winner gets to keep their job.

Game on.

by bobbyhundreds

THE HUNDREDS SANTA MONICA :: 2.0

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In perhaps some of the most groundbreaking news to come out of our brand this year, for the first time ever, The Hundreds proudly invites outside brands and friends into it’s retail doors.  This December, The Hundreds Santa Monica incorporates a hand-selected pantheon of internationally respected Streetwear and footwear brands into it’s shopping experience.

SSUR. Fuct. Hall of Fame. CLOT. Married to the Mob. Gourmet. Only. CLSC.

Now available at THSM, 416 Broadway, Santa Monica, California.

This is the next The Hundreds.

by bobbyhundreds

AROUND THE WORLD.

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This week, The Hundreds Global convenes in Los Angeles for our international sales meeting.  Over the next few days, we’ll go over our agenda for the brand in 2013, educating and informing our worldwide distributors and representatives as to what The Hundreds is planning for our 10-year anniversary.  In these 4 rooms, the following regions are represented: South Korea, Sweden, Germany, Brazil, the UK, Netherlands, Japan, Canada, Norway, and Australia, as well as our domestic reps from the Midwest to New York.  The Hundreds begins here and continues to all ends of the earth!

by bobbyhundreds

START LINING UP NOW.

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CRACK.

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Lots of news for The Hundreds New York today. Not only are we throwing a big party during FNO with a photo exhibition by Sammy (SDJ), it also happens to be THNY’s 2nd birthday this week.  To commemorate, here’s a Store Exclusive™ t-shirt, available only at The Hundreds New York beginning this Thursday morning.  100 t-shirts have been produced in Navy Blue, clearly they won’t last long…

THE HUNDREDS MAGAZINE : VOL. 04 / ISSUE: 01

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The most recent issue of The Hundreds Magazine is now available for online viewing!  If you haven’t had a chance to flip through a physical copy, now’s your chance to see what you’ve been missing.  (Sidenote:  You can still snag a collectible copy for yourself in our Online Shop here.)

The Hundreds’ ’90s issue includes a photo editorial with singer Rita Ora, and an in-depth interview about the rising pop star’s red hot career, working with Jay-Z, her #1 style icon Gwen Stefani, and sound advice for those looking to break into the music industry.

Also featured are photos and interviews with CBG, the White Arrows, and a ‘90s mixtape compiled by Bethany Cosentino of Best Coast.

Other highlights include The Hundreds Fall and Winter ’12 alongside features on The Hundreds’ collaborators and guest artists like Dave Choe, Andy Jenkins, and Benny Gold.

*Please make sure both your Flash and browser are updated to the latest versions to view the magazine properly.
**If your computer is made of plywood and needs to be wound up to get started, and you STILL can not view the embed, please click here

by bobbyhundreds

THE HUNDREDS FALL 2012 :: THE DIP-DYE PACK

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As you familiarize yourself with the recently released Fall 2012 line, you may have noticed some of the undertones, themes, and stylish details we threw into the mix.  With every season comes specific packs where we carefully design certain items to correlate with one another, and with that I present to you the Dip-Dye Pack.

The Dip-Dye Pack features tees, oxfords, and hoodies approached with the classic technique of partially dipping the garment into dye for a unique look.

The Caught Tee

The Young Woven

The Age Pullover

The Dip-Dye Pack

THE HUNDREDS FALL 2012 :: ONLINE RELEASE

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The Fall 2012 line was released in-store on Thursday, and we know that not everyone has direct access to said The Hundreds flagship locations… so tomorrow is your lucky day.  The entire season will be available for purchase in the Online Shop starting tomorrow, August 6th, 2012.

In the meantime, we present you with a few of our favorite Fall outfits compiled by Ben Hundreds, photographed by Julian Berman.  Get a head start on deciding which new threads will grace your closet this season!

THE HUNDREDS X CRSVR :: @ MARQUEE PARTY

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We celebrated the release of the CRSVR Board Short in Las Vegas this past weekend, a rad collaborative swim trunk featuring photos of the pool waitresses at the infamous Cosmopolitan.  Check out the recap video to see all the debauchery that ensued…

THE HUNDREDS FALL 2012 :: HIGHLIGHTS

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The anticipation is building for the release of the Fall 2012 line, so we decided to compile a few of our favorite tees, hats, and shoes from the season and give you a little sneak peek of what’s in store for your closet.  The line will be available for purchase tomorrow at The Hundreds flagship stores as well as authorized retailers, and through the Online Shop on Monday, August 6th.  We know you can’t wait to get your hands on these…

The 90′s Adam Tee

The Chew Tee

The Run Adam Tee

The Camo Rectangle Adam Tee

The Dodo Tee

The Drawing Lines Tee

The Chill Tee

The Crunch Adam Tee

The Runner Slant Tee

The Survival Club Tee

The Sike Tee

The Draft Snapback

The Team Two Snapback

The Grain Five-Panel

The Assembly Five-Panel

The Adam New Era 59/50

The Hoops Snapback

The Johnson Mid

The Riley Low

The Valenzuela High

The Scully

The Hoya

The Riley Low

Photos by Julian Berman