Power 104.3 DJ and partier extraordinaire, Micah Banks will be hosting our official “Hawaii” release party at Addiction nightclub inside The Modern Hotel this Saturday, May 25th. Festivities commence at 10 pm and will press on till the wee hours of the night (or morning, depending on who’s asking). Come out and show your support, as we show our thanks to the fine state of Hawaii. Mahalo!
words by Olivia Stiglich
If you find yourself in Honolulu this Saturday, then you my friend have lucked out… big time. Ben and Bobby Hundreds will both be there in the flesh hosting a very special meet n’ greet at Blue Hawaii‘s Pearlridge location. And ’cause the party don’t stop till
six four in the morning, after the signing we will also be hosting the official “Hawaii” collection launch party at Addiction nightclub. Come through and help us celebrate the holy matrimony of The Hundreds and the “Aloha” state!
words by Olivia Stiglich
The Hundreds is pleased to announce the release of the “Hawaii” collection, encompassing a 7-piece capsule line and accompanying mixtape. The collection will be available exclusively at The Hundreds’ Hawaii stockists (Blue Hawaii, Prototype, One Eighty Boardshop, Island Snow, Know1 and In4mation) beginning Friday, May 24th, 2013. To celebrate the two-part release of The Hundreds’ “Hawaii” collection, Ben and Bobby Hundreds will be holding a signing at Blue Hawaii’s Pearlridge location on Saturday, May 25th,, from 2-4 pm. Powers DJs Micah Banks and Nick Ferrer will also be hosting a separate release party that very night, Saturday, May 25th, from 10 pm – 4 am at Addiction Nightclub inside The Modern Hotel (1775 Ala Moana Blvd, Honolulu).
“Hawaii is a second home to me. My wife essentially grew up on the island, so Hawaii is a sizable part of my life and my heart. I always say that I’m going to disappear here one day… The Hundreds Hawaii is a seasonal collection we put together to showcase this passion for the island and community, to give back for all I’ve been inspired by, and to partner with an entire community and culture that we respect and love. In the product, we try to showcase and pay homage to local spots and traditions. We don’t take it lightly that the locals support a mainland/outsiders’ brand, and we just want them to know that The Hundreds Hawaii is a way to give back and reciprocate that love.”
Maybe the biggest perk of owning a clothing company is that you don’t ever have to shop for gear, but if you do, you can just dive right into your own Online Shop. These are what I picked up on my spree today, starting off with my favorite new The Hundreds t-shirts out right now.
The Lauren t-shirt, featuring a photo I shot of Wiskazz. Shouldn’t be hard to figure out why I like this one so much:
The OE Lines t-shirt – I dig it in all colorways, but this yellow/black combo was inspired by the old-school Orchard Street logo tees (shout-out Greig!) and features the B-Boy-style iron-on Old English we initially introduced 5 years ago with the REMIX series.
and the Civil Disobedience t-shirt, which features one of my favorite Thoreau quotes on — you guessed it — CIVIL DISOBEDIENCE.
Favorite new shoe selections go to this Riley High-Top and the navy Johnson Mid-Top:
I don’t really wear hats anymore but if I did, I’d take it back to the mesh-backs like the Gem snap and any of our hats with the “heather grey” twill like the Palms:
Can never have enough black pullovers and this is my favorite selection from our Grateful Dead collaboration: Steal Your Face.
And this summer (well, like every summer for as long as I can remember), it’s all about black tees and black shorts. We’ve got the classic black shorts down to a science with the Lilys.
Season after the next, our Phoenix sunglasses get better and better. The Ivory Tortoise colorway and the Brown Tortoise / Black tho!
Plus while I’m cruisin’ the Online Shop, why not pick up this Van Styles print? An 11 x 14 “Heat:”
This Thursday, our Spring collection continues to grow with the next installment of t-shirts, headwear, jackets, shorts, and denim hitting our flagship stores and authorized stockists. Here’s a selection of my personal favorites from this next offering, starting off with the most ridiculous, yet awesomely awesome hat ever, dedicated to our mascot Wallace Hundreds.
The Hundreds Winter 2012 outerwear is available in our flagship locations, authorized retailers, and right here in our Online Shop. Now here are some cool photos to prove it:
photography by Julian Berman
This is the “Hyenas” crewneck sweatshirt from our Winter 2012 line. Briana’s modeling it for us, although I should probably denote that it (like all of our product) only comes in Men’s. And I’m photographing her in my new office today.
The “Hyenas” were a response to the aggressive ‘animal’ illustration shirts popularized by high-end fashion houses like Givenchy. Perhaps you’ve seen them, the barking Rottweiler or the more recent oversized shark print. Fashion can be kinda silly sometimes, with all the pretense and posturing. And so for us, a Streetwear brand, to riff off of one of the upper-echelon’s most familiar hits (artwork by the esteemed Joe King), the idea was to poke a little fun at the whole situation in the context of a similar style. But this time, instead of a toughguy creature who takes itself too seriously, how about a trio of laughing hyenas?
The world perceives them as lowly scavengers (and maybe the fashion world sees us as the same, lifting off their existing creation), but hyenas rise above, strength in numbers, with a smirk, finding humor and levity in their situation. And that’s what The Hundreds is all about.
The Hundreds Winter 2012 is currently landing in an authorized The Hundreds stockist near you, as well as all 4 of our flagship shops starting tomorrow (Thursday).
Here’s another look at our Winter offerings, this time styled by Ben Hundreds, featuring Jay Ughh of CBG, and photographed by Julian Berman:
styled by Ben Hundreds
modeled by Jay Ughh of CBG
photography by Julian Berman