TH_Airplane TH_B TH_Bigarrow TH_Bomb TH_Calendar TH_Calendar2 TH_Camera TH_Checkmark TH_CircleSearch_Black TH_Circles TH_Cloud TH_CloudNight TH_CloudSun TH_Close TH_Eyewear TH_Facebook TH_Faces TH_Feather TH_Flag TH_Footwear1 TH_G TH_GooglePlus TH_GreaterSign TH_Hamburger TH_Hand TH_Hands TH_Hanger TH_Heart TH_Homebase TH_Instagram TH_LA TH_LessThan TH_Lightning TH_Lines TH_Lines2 TH_Link TH_Lists TH_Lookbook TH_MapLocation TH_Message TH_Moon TH_MusicNote TH_NY TH_NewBomb TH_P TH_Page TH_Person TH_Power TH_PublicLabel TH_Questionmark TH_R TH_RSSFeed TH_Rain TH_Rain2 TH_Random TH_SF TH_SM TH_Search TH_Shoe TH_ShoppingBag TH_Skateboard TH_Snow TH_Star TH_Store TH_Sun TH_Twitter TH_UpArrow TH_Video TH_Vimeo TH_Webio TH_Wind TH_Write TH_X TH_YouTube TH_tumblr Th_Shirt th_newwindow TH_DownArrow TH_Hongkong TH_Hongkong icon_art icon_babes icon_business-branding icon_fashion icon_lookbook icon_music icon_photo icon_tech
Blog

LIFTED.

As strange as it may or may not sound, I’ve never actually met Jonas Bevacqua, co-founder of LRG. Of course I’ve been in the same room with him, in the same conversations, but for whatever reason we’ve never shook hands, and I regret that now. I don’t even have a photo of him that I can post to this tribute.

This morning I woke up – no clue why – thinking about Jonas and how he established a simple apparel brand that evolved to the monster that it is today. You can ask anyone around me – I’ve always held the LRG brand and company in the highest regard, and have had nothing but respect and lofty words for Jonas and his partner Robert. Ben and I should be so lucky to have achieved what they have, to have the noise and spread of influence as LRG has amassed.

And then I got the texts about his untimely passing and it really rocked me. I had never known this guy, but without him, brands and careers like ours wouldn’t be as far as they are today. (For one, we wouldn’t have this crossroads between skate and urban that is the platform for our clothing genre).

In the spirit of Memorial Day, I think it’s only fitting that we continue to pay our respects to the soldiers who carried the flag and paved the way for the rest of us. From everyone here at The Hundreds, thank you Jonas Bevacqua.

by bobbyhundreds