Monthly Archives: December 2012

Okay, so now this is getting way self-indulgent, and I’m handpicking my favorite personal essays I’ve written this year.  You know, as the years go on, there are more “graphic designers” and “photographers,” everyone’s a “blogger” and a content provider.  But the true writers are far and few between, and at the end of the day, they are the ones who keep the Internet moving.  So it has become increasingly important for me to emphasize and fine-tune my writing skills to help set us apart from the rest of the pack, and clearly explain what The Hundreds is and how we do it.  I’d like to think that these essays are the heart of our brand experience, and while all the pretty pictures grab your attention, words are what keep it.

“How do You Start a Brand?” - Just do you.
SOPA KING WE TODD IT – Why SOPA sucked and how the Internet came together to defeat it.
DONDA – Be like Kanye.  See horizons, not borders.
Screen Resolution – Ben and I got laughed at by our first screenprinting shop. And now it’s ours.
Refused are not Fucking Dead – The resurrection of punk band Refused.
It is what it isn’t – Why the definition of Skateboarding is undefined.
MC Adam – A farewell to Adam Yauch of the Beastie Boys

Thanks for reading.

by bobbyhundreds

As we always say, “People, not product.”  These were some of our better profiles on the most interesting and inspiring personalities featured on The Hundreds’ blog this year.  I always find that the greatest parts of my job are the relationships that it’s made of… these individuals highly influenced not only my perspective, but that of The Hundreds in 2012.

Steve Berra of The Berrics.
Bobby Ruiz of Tribal.
Marc Ecko and Seth Gerszberg of Ecko.
Jeff Ng  of Staple and The Reed Space.
Vashtie of Violette.
Mike Shinoda of Linkin Park.
Jon Buscemi and Greg Lucci of Gourmet.
Curtis Kulig of Love Me.
Pat Tenore of RVCA.
Jay Howell.
Brothers Marshall.
Lanie and Bam of Hellz and GPPR.
Tim Biskup.
Stevie Ryan.

by bobbyhundreds

These were our best videos from the past year… according to me, the most reliable source.

The Hundreds X Nerf “Turbo Football” tournament brings out the best from L.A. Streetwear’s best of the best:

The Hundreds New York by Jay Howell:

and The Hundreds New York X Penny Skateboards:

History in the making. Long live RSWD:

How good was the teaser for The Hundreds X Saber?

Really proud of our Public Label commercial for Fall/Winter, one of our best pieces of the year:

Speaking of commercials, how about Sandee Westgate for The Hundreds eyewear? How ’bout dem apples?

Speaking of apples, how about Jayden Jaymes for our April Fool’s joke? At over 130k views, this was not only our most-viewed video of 2012, but maybe of ever? Lisa Ann didnt disappoint either…

Johnny Cockroaches:

The Hundreds’ annual Warehouse Sale had the biggest crowd we’ve ever seen, and the kids were better than ever. These are the days that make it all worth it. Thanks for all the support, and thanks for being rad:

And these are the nights that make it all worth it. The Hundreds & G-Shock present GUCCI MANE:

Finally, my favorite video of the entire year. In fact, maybe one of my proudest achievements of the past 12 months. It’s the The Hundreds X Casio G-Shock video, which ended up garnering one of our highest view counts, with 136 thumbs-downs, and pages of outraged comments. Everyone in our office hated me for making this video and that’s exactly the response I was going for. Instead of filming Streetwear dudes in snap-backs or rappers wearing our watch (yawn), I wanted to give everyone the exact opposite. Something totally wrong and backwards. And that’s why you remember it.

by bobbyhundreds

ROB‘s in Australia, hunting for dropbears and eating spaghetti out of a paper bag like Hugh Jackman.

Sammy Da Joo (SDJ) caught ASAP Ferg and Action Bronson Tuesday night.

And Van gets holidazed with Primitive at The Berrics:

Hey, Christine!

by bobbyhundreds

A visit to the new The Hundreds warehouse by Jessie Andrews.

‘‘

by bobbyhundreds

The latest from ALEXANDER SPIT…

“LIQUOR STORE LATELY”
Co-Prod. By Thelonious Martin

&

“INSPIRED BY DECEMBER”
Featuring Senor Homme
Co-Prod. By KT The Terrible

Download for FREE here or click on the artwork…

2012 came and went and we’re still here.  This should’ve been it, right?  The end.  So did everything get as good as it could get, or the absolute worst before we were to incinerate in a meteor shower?  Well, I guess it depends on how you look at it.

This was our year:

_____________________________________

Facebook pissed you off. Twitter drove you crazy. Google+ confused you. Instagram won your heart.

So why are you looking at Pheed?

Everything you’ve heard about David Choe is true.  Plus all the stuff you haven’t heard.

What’s news is old.  The Black guy wins again.  Gun out-of-control.  LEGALIZE MARIJUANA NOW (or else we’re gonna eat some more chips and take a nap). Being gay is so OK, that being straight is kinda gay now.  Hurricane Sandy proves that New Yorkers are as tough as they look in the movies.

RETNA covers the earth.

When Frank Ocean’s now-famous love letter was published, people asked me what I thought about him coming out.  To be honest, who cares, I was just floored by how incredible of a writer he was.   ”If I listen closely.. I can hear the sky falling too.”  That’s the good stuff. Made a fan and believer out of me.

Poppin’ Molly.

These shirts make me laugh. That’s why we parodied them. Unfortunately, no one got it.  Such is my life. (Listening to Elliott Smith now)

I don’t watch TV, but if I did, I guess I’m supposed to be watching Homeland?

I lied. I watched TV this year. I watched Girls.

Pink Dolphin doesn’t play by the rules. Pink Dolphin steals Streetwear.  Haters complain that they don’t follow the rules. I thought Streetwear was about breaking rules?

Legends never die.  RIP Lewds. RIP NEKST. RIP MCA:

If you check this blog regularly, you couldn’t care less about surf brands, and that’s exactly why you should pay attention to BROTHERS MARSHALL.

A night that will go down in infamy.  The Hundreds X Gucci Mane:

Everyone thinks I get paid by Samsung to preach the gospel of DROID, but I don’t.  It’s just better than the iPhone 5, the biggest letdown since The Dark Knight Rises.  How many Followers did I just lose?  (Wait, can I really get paid by Samsung?)

Plenty of Internet darlings this year, but none as ubiquitous as the lovely Alysha Nett.  Cover of Front, 50,000 subscribers, affiliated with the best brands, and always personally awesome.  All the hard work pays off.  Plus, it helps to be SUPER HOT.

Something about Guy Mariano’s ender. Something about it being switch.

If you’re anything remotely affected by the Streetwear universe, there is a 94% chance that you wore any one, or a combination of, the following pieces in 2012:

WWWWOOOOOORLDSTARRRRR.

I can never attend too many Futura X Hennessey parties.  Best of both worlds.

With all of Streetwear’s infighting and trend-chasing and selling-out and lack of originality, this one’s quietly nimbling towards the finish line:

ASAP Rocky is killin’ it.  Joey Badass is revivin’ it.  2Chainz!  I miss 2Pac! Kendrick Lamar has the best rap record of the year. WEST. COAST.

Le Meme vs. Brown Cardigan for best website of the year. Everyone loses.

I hate Tumblr but if I loved Tumblr, EVERYTHING YOU LOVE TO HATE would be the Tumblr that I hate to love.

The only time I’d wear an orange t-shirt.  BORN X RAISED.

Ben Baller just keeps getting better and better.

Hologram Tupac.  Non-snapbacks are the new Non-denim.  The Pancake Epidemic.  Air Jordan.  Literature.  Nasty Gal.  Wes Lang.  Rihanna. Jeremy Lin.  Refused. Stephen Harrington.  Penny Skateboards.  Busdriver uppercuts.  Growing pains.  Camouflage.  Nicky Diamonds.  Gluten.  Macklemore.  Mo’ money, mo’ problems, less time to handle both.

Now who’s ready for 2013?

by bobbyhundreds 

FROM ME AND US.

by bobbyhundreds

My favorite type of Christmas shopping is the kind I end up doing for myself.  And if you’re in that kinda mood, head down to The Hundreds Santa Monica, 416 Broadway, say “What’sup” to our shop manager and CLSC frontman Nelson, and try to weave past him like American Gladiators.  Good luck.

As usual, you’ll find The Hundreds Santa Monica exclusive product inside.  You can’t buy this stuff online or find it anywhere else in the world.

The Hundreds’ eyewear wall:

And we also have the The Hundreds X Cool World collaboration in:

The biggest surprise will be all the outside brands we now carry. These are the best and brightest Streetwear has to offer, in our humble opinion.

SSUR:

Married to the Mob:

Only:

CLSC:

Gourmet:

Fuct:

and Hall of Fame:

$#!* I GOTTA GO