Monthly Archives: June 2012

30

June 2012

Posted by BOBBYHUNDREDS

GIRLS.

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Bri and Natalia could be twins, if not sisters. Bri actually has Natalia’s old job here at The Hundreds, so if you’re a girl and you remotely resemble these two, there’s a good chance you’re gonna have to work here one day.

This is the most serious you’ll ever see Bonnie Hundreds. The pants balance everything out though.

As we approach the debut of our Fall 2012 collection, that also means the release of the latest issue of The Hundreds Magazine.  Here’s a little leak with our next cover girl – singer Rita Ora !!! – in this past Spring’s Platt jacket..

and Pins snap-back:

photos of Rita Ora by Kathryna Hancock
by bobbyhundreds

29

June 2012

Posted by BOBBYHUNDREDS

RACKS ON RACKS ON RACKS.

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We’ve been hard at work to bring you our next season of The Hundreds, Fall 2012, which is almost here…

by bobbyhundreds

28

June 2012

Posted by chelsea

THE HUNDREDS “BREAKING BAD” TEE

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The Hundreds is pleased to announce the release of the The Hundreds “Breaking Bad” tee shirt, available on Friday, June 29th, 2012.  With only 50 tees made, 25 will be free for the first hour to customers starting at 11am PST at the The Hundreds Los Angeles flagship location and 2pm EST at The Hundreds New York, respectively.  After the first hour, remaining tees will be free with purchases over $20.  The release is in conjunction with the ongoing Breakinggifs underground marketing campaign.

“Breaking Bad” is the critically acclaimed series on AMC that stars Brian Cranston as Walter White, a high school science teacher turned meth dealer who is trying to make right with his family, all the while battling with cartels, junkies, and the hard realities of the drug industry.  The The Hundreds “Breaking Bad” tee features Walter White’s missing poster, a defining piece of season two’s plot.  Stay tuned for the “Breaking Bad” season five premiere scheduled to air on Sunday, July 15th, 2012.

Check out the commercial we created in anticipation of Friday’s limited release:

27

June 2012

Posted by BOBBYHUNDREDS

TOP TEN.

Complex asked Vashtie, Sophia Chang, Kitty Pryde, and 7 other girls from our scene on their Summer Do’s and Don’ts for us fellas.  Including our very own Meghan Hundreds:

Photography by Neave

26

June 2012

Posted by BOBBYHUNDREDS

RIDERS ON THE STORM.

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Surprise thunderstorms roll in and out of New York City as the second day of our International Sales Meeting convenes in a downtown loft.

In the same space where Neil Young shot his Rolling Stone cover, The Hundreds’ worldwide distributors and representatives come together to go over The Hundreds 2013 – from product, to marketing campaigns, upcoming collaborations, branding ideologies, and so on.  Our Sales Director Scotty leads the charge.

Mahtab aka Moombahtab and Ashley bring the marketing directives.

Dennis reps Germany. Vangelis reps Greece. EK holds us down in the Midwest.

Next to EK is Jesse who represents The Hundreds in Belgium, Luxembourg, and the Netherlands (the same ones responsible for the Freshcotton Valenzuela collaboration.) Our Senior Apparel Designer Patrick in the back presented our upcoming cut-n-sew seasons.  Niclas is a former hardcore kid like me, it’s what initially drew him to The Hundreds actually.  He handles Norway for The Hundreds.  Cooper manages sales for our footwear program…

Team Canada.  Frank’s in charge of Quebec, Mitch with the west side of Canada, and Carlos with Ontario:

Andreas and Per are responsible for The Hundreds in Denmark, Sweden, and Finland.  Julio is The Hundreds Spain. Steve and Yoshi are The Hundreds in Tokyo and Osaka, Japan, respectively.

Ross is The Hundreds out in the United Kingdom. And Poyan works with Jesse out in Amsterdam.

This is The Hundreds’ global family. This is our crew…!

by bobbyhundreds

25

June 2012

Posted by chelsea

THE HUNDREDS CHRONICLES : METHAMPHIBIAN

We’ve got a brand new The Hundreds Chronicles featuring sneakerhead and king of customization, Methamphibian.  We had a chance to catch up with him and ask him about the inspiration behind the The Hundreds “Methamphibian” Hoya, set to release this Wednesday, June 27th, 2012.

Check it out by clicking The Chronicles tab at the top of the page, or by clicking HERE.

25

June 2012

Posted by BOBBYHUNDREDS

THE HUNDREDS “HOYA” BY METHAMPHIBIAN

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Introducing the The Hundreds “Hoya” collaboration shoe with the original king of sneaker customization, the one and only Methamphibian.

Constructed with premium leather accompanied by a distinct Methamphibian halftone graphic for that extra pop, the “Methamphibian” Hoya offers both a clean design and rare look. Other features include an air mesh booty construction with a molded TPU body cage for extra support, a molded EVA midsole, grip flexibility enhancing patterned rubber outsole, and a lateral TPU heel stabilizer.

Available on Wednesday, June 27th, 2012 at the The Hundreds Online Shop, and select international retailers: Livestock in Toronto and Vancouver, 5Pointz in Bristol, FreshCotton in Amsterdam, and Caliroots in Stockholm. With only 100 pairs created, this one-of-a-kind shoe is the newest addition to the The Hundreds “Red Box” series…

24

June 2012

Posted by BOBBYHUNDREDS

COMEBACK KIDS.

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The Hundreds comes together from all points of the globe this week for our International Sales meeting in New York City.  Our distributors and representatives from across the States and overseas reunite to discuss strategy, game plan, and growth for 2013, as well as the line, obviously.

Yesterday night we rounded the troops, including The Hundreds New York, and trekked to the Mets vs. Yankees game at the new Citi Field in Flushing.  Great times trying to explain the sport to Europeans, watching the Yanks come back with a 3-run homer in the 7th, and eventually take the win at 4-3 over the Mets. I’d say the only downside was the hour-long wait for a burger at the on-site Shake Shack.  That, and being from L.A. at a Subway Series game.  I couldn’t decide if we were more like Switzerland and neutral, or rather North Korea — the ones everyone could agree upon to hate.

by bobbyhundreds

23

June 2012

Posted by BOBBYHUNDREDS

SCRAPING SKIES.

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I’ve addressed it on my Tumblr before, but every time I come back to Hong Kong, my appreciation for this “country” (actually, it’s a special administrative region) grows as big and fast as the high-rises that shoot up from the earth.  Every day, history is being made here, you can see it – from the window tops to the MTR subway benches.  You can see it in the faces of the people – the most hardworking, efficient, driven people on this planet.  You can feel it in the energy of commerce, entrepreneurial spirit, shared ideas, explosive synergies.  Over the years, our design team has traveled here to design and produce our apparel, in a manner and process that couldn’t be replicated back home in the States.  Sometimes I feel very fortunate to be in the right place at the right time, as we get to call this place our second home – the epicenter of everything anew.

My incredible new friends, sisters, Shirley and Cindy.

Cindy composes a self-fashion blog out of Hong Kong, wildly popular here and across mainland China and Asia.  It’s called Cindiddy and you’ll love it.

For our last day in Asia, Benjie and I improvised a whirlwind trip to Taipei, Taiwan to celebrate the opening of the District showroom (which I discussed yesterday).

I’ve written from Taiwan plenty times before here on the blog, and hopefully here are to future chapters, as The Hundreds ventures further into the island.

2-hour flight back to Hong Kong. Then a 15-hour flight to New York.  We’ll be back soon.

by bobbyhundreds

22

June 2012

Posted by BOBBYHUNDREDS

AROUND THE WORLD.

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I’ve introduced you to the District showroom before.  As of today, the Hong Kong-based distribution and sales agency is opening doors here in Taipei, Taiwan to cater to the expansive retail market.  Here’s your first look inside…

As with the Hong Kong division, District Taiwan is the source for Herschel Supply bags for all domestic dealers.

District also distributes Karen Walker eyewear to the Taiwanese market.

The entire staff from Hong Kong has flown here for the opening reception.  Hard at work the evening before, sustaining off of street-market dumplings and cigarettes…

Riviera shoes are ever growing in popularity.  The French designs produced in Spain are lifestyle-based and also distributed in Taiwan through District now:

Jessi’s been up since 4am and would rather I didn’t publish this photograph:

Kevin Poon (CLOT) laying down the law:

Afterwards, I joined the District team and Kevin from Hypebeast for some of the best hot pot in Taipei, Taiwan.  I am not at liberty to discuss what transpired beyond that.

(P.S. You might not hear from me for a bit, as The Hundreds design team is about to board a flight to New York… See you on the other side…)

by bobbyhundreds