So a few weeks ago, I posted this story on how we started our brand, silkscreening our graphic tees with a local printer, and then years later, eventually buying them out… Well, now we’ll take you behind the scenes of our screenprint shop in downtown Los Angeles:
Monthly Archives: April 2012
Check it out by clicking The Chronicles tab at the top of the page, or by clicking HERE.
You’re looking at the 4/20 “SMOKE ADAM.” Limited edition of 200, split up between The Hundreds flagships only: THLA, THSF, THSM, and THNY. Available nowhere else! No two are the same…
Can you be mainstream and still be cool? It’s a question we are forced to ask ourselves at The Hundreds. Although we aren’t nearly a mainstream brand, we continue to grow and flourish, and one day we will stand at that crossroads. So, can you be mainstream and still be cool?
In short, the answer is Yes. Although “Cool” is subjective, I think most people would agree that household brand names like Apple and Nike and Kanye West are still, in the most general sense, Cool.
It’s hard for me to reconcile that with the philosophies I’ve held my entire life, that Cool is a by-product of exclusivity, rarity, and the underground. As someone baptized in subcultures, to go mainstream and above-ground was to forfeit. Stay core, stay poor. That’s the mantra.
As a teenager in the ’90s Southern California punk scene, in my Dickies and Converse, a band like Linkin Park was everything I stood against. This band didn’t represent me, they couldn’t speak to my underdog sensibilities; in my eyes, they bathed in the mainstream, and they swam with the current. As soon as a band enlisted in the “Furious 5 at 9″ on KROQ (the top 5 songs of the day on L.A.’s alternative station), they were dismissed as my sworn enemies. And a band like Linkin Park, perhaps the most popular rock band of our generation, couldn’t get off the Furious 5 at 9 if they paid.
Mike Shinoda’s dealt with it. As frontman for Linkin Park, he has weathered the detractors and the parodies and the critical assassination. But at the same time, he has also been showered with the dedication of millions of loyal fans worldwide, built a wildly successful music career, maintained longevity, and blessed influence on an entire wave of bands that followed. I’d say that’s pretty Cool. Very Cool.
As I sit here with Mike in the very recording studio Linkin Park concocted their new album, Living Things, not only are my ears open to the music, but so are my eyes. I see the weathered instruments that have bled into this record, the sleepless nights stained across the piano keys and guitar strings, I see the scribbled lyric sheets splayed across the bookstand. As we talk about the record, I grow to understand not only what this band has done, but what they are doing. Ask any thirty-year-old about Linkin Park, and they’ll sweep them into the rap-rock abyss. But ask a teenager who Linkin Park is, and they’ll sing a different tune.
Literally. They will sing a new song, unfamiliar, perhaps unrecognizable to anything you know. Because while the rest of their peers faded to black, Linkin Park never stopped evolving and making new music. Yes, their ’00 debut rap-rock album Hybrid Theory struck diamond, but they have made 4 contrasting, borderline artsy, records since, sold over 50,000,000 albums, and scored two Grammys. That’s Cool.
Living Things debuts June 26th. It’s by far the band’s best, most comprehensive work, surprisingly jumpstarting with LP’s familiar, heavy rap-n-roll sound of yesteryear. The first two tracks are like old friends to Linkin Park fans and critics, reunited after the band strayed and searched and experimented with the avant-garde. My favorite Linkin Park album was their last, A Thousand Suns, because it played like a book is read. It was cerebral and heady, it was an emotional story that had weight.
Don’t get it twisted, Living Things doesn’t ditch that. By the third song, you are jarringly pulled into uncharted territory. The music grows in brooding intensity, it has an exotic flavor, tinged with modes of everything. Linkin Park, you may know, was originally titled Hybrid Theory (as their introductory record) because their ethos was to fuse and mix the things they loved — not just music genres, but artistic elements, ethnicities, cultures. This album hearkens back to that philosophy, it’s a sonic cornucopia: heavy bass lines and dubstep-reminiscent back beats, Chester Bennington’s otherworldly vocals screeching over punishing guitars.
Living Things is an accurate gauge of where Linkin Park sits right now at this point in their career. Most, if not all, rock bands never make it this far, especially in this climate of sleepy Bon Iver music and crybaby rap. Plus, this many creative personalities and egos, on the road, performing, writing together, for over a decade and a half. Think about it, how many radio acts from the mid-’90s are still crushing it? That’s Cool.
I follow Mike a couple miles away to the studios where Living Things is being mixed. Lead guitarist Brad Delson is in the back, we talk about work, we talk more about personal lives.
Then they introduce me to Manny, the mixer. Although Manny the Mixer sounds like a kid’s cartoon, what this guy does is anything but child’s play. Two decades in the business, he earned his stripes in the days of early ’90s West Coast rap, and has the harrowing “Behind the Music” tales as evidence. He just finished that new Bieber “Boyfriend” single and is currently toiling on John Mayer’s album. He does his best to explain the science of mixing to me, but it’s alien jargon. I’m overwhelmed by the sea of faders and convoluted tentacles hardwired into cabinets. But at the end of the day, I see what it takes to make these records. I can almost fathom what Linkin Park does to achieve creation. It’s not an art you can pay to download, process with a filter, ReTweet, or learn through a Youtube tutorial. To make a powerful record that communicates a story and a mission, that speaks to legions of followers,… takes brains, it takes heart, and it takes fists.
And that’s very Cool indeed.
The Hundreds is pleased to announce the release of the store exclusive tee shirt collection available today only at The Hundreds Los Angeles, The Hundreds San Francisco, The Hundreds New York, and The Hundreds Santa Monica flagship locations. The store exclusive tees were designed with each of the four The Hundreds flagship cities in mind, tailoring graphics specifically for each location. Cool, right? And completely exclusive! Check out each design below:
The Trackstar tee, inspired by the look and design of vintage track and field gear.
The Mascot tee, featuring some pretty obscure characters that The Hundreds design team dug deep to find. The Los Angeles tee features Bailey, an old LA Kings mascot; New York features a character based off of the old New York Mets mascot; San Francisco, an old 49ers miner mascot; and Santa Monica features Inky, a mascot often found in and around the Santa Monica pier.
My Coachella weekend starts here.
This is my buddy Troy. When he’s not busy Instagramming, Troy runs a new water company called RESQWATER. It’s kinda misleading to call it a water company though, it’s more medicinal in nature. In fact, it’s an all-around hangover remedy, scientifically concocted and mother-approved. And what better way to test it than a 3 day music festival in the desert?
This is the house we all shared for the weekend. 14,000 square feet of pool, 9 bedrooms, tennis court, movie theater, maids, and drivers to and from the showgrounds. It’s kinda like roughing it out in nature and camping, except the exact total opposite and we are all a-holes.
Kip was our private chef for the weekend. If you ever see this man out, ask him to make you a chicken enchilada and he will make it out of two Post-It notes, loose change, and a matchbook. Dude’s a master.
Jackson went through 8 wardrobe changes a day and ended every night by retelling wildly absurd stories in a giant Mexican blanket.
This is Justin from Yo Gabba Gabba‘s swimsuit.
Cambria has an awesome everything and Ian Cripps (WBR) has an awesome nothing:
It was Katie’s birthday yesterday. Make a wish.
Welcome to paradise. Black swans like what.
Time to take our boat for a spin like what.
Okay, you were good, so one more of Katie. You deserve it!
Photos from our Coachella party at the Saguaro in Palm Springs with A-Trak, Busy P, and Bromance just came in.
Special thanks to Bromance records, The dFm, the Saguaro Hotel, Flaunt Magazine, Black Banditz and Ronysphotobooth for these pix…
Click on our Facebook album to see the rest…
photos by Rony
So things got very rare and I left my camera at home for this past Coachella weekend. Yeah,… I know.
But thank God for iPhone.
AraabMuzik just keeps getting better and better.
Super stoked I got to see Wild Flag.
Popped my Radiohead cherry after being a fan since Pablo Honey. Probably the only Radiohead fan who loved Pablo Honey actually…
Scenery and scenesters.
The Weeknd was evn bettr than expectd.
JUSTICE was 20 minutes late, but made up for it in the air by being awesome.
The only reason I booked 120 mph in 2 hours flat out to Palm Springs from Los Angeles : At the Drive In.
Strange only seeing 1 ‘fro up there, but still all the vigor and chaos only ATDI could deliver…
As ATDI closes, no one budges. Time for the big finale…
Dre and Snoop haul out the heavyweight cameos: Kurupt, Warren G, Wiz, Kendrick Lamar, 50 Cent and Tony Yayo, Eminem, and you already heard about Tupac Shakur:
What else. Sleepy music or dance craze. Hasslehoff cruising Coachella in KITT. Ian MacKaye sightings backstage. Snap-backs are still trending. Buscemi and the ‘feather witches.’ High-tech wristband detectors. Lucas wins. You are not enough: Rihanna’s cameo during Calvin Harris, Zack de la Rocha’s cameo during DJ Shadow. Earl Sweatshirt out and about. 2 weekends, breaking up the unity in community? Or double the memories? Terrible reception = no Instagramming/Tweeting = good thing. Rihanna. Rihanna. Rihanna. Daft Punk and Outkast in 2013? Please?
What better way to kick off the first weekend of Coachella than with the pool party we threw at The Saguaro in Palm Springs this past Friday? Featuring performances by A-Trak, Busy P, and Bromance, just to name a few, the crowd was in for an amazing time. Free tattoos? Check. The Hundreds swag? Check. Food, drinks, beautiful desert weather and a pool to cool off in? Check! Peep our recap to relive the magic.
A cornerstone of past and present Streetwear and street culture, the New York native, Russian artist has been etching away at this exhibition for the past few months. ”The Evil that Men Do” documents exactly that, the everyday acts between humankind that are depraved and morally bankrupt, yet often go unnoticed.
Many of the acrylic paintings are pulled from current events, such as Latin American drug cartel murders and the tragedy of war-torn Middle East, often involving youth.
The front of the gallery is dedicated to some of the SSUR brand’s greatest graphic hits, stretched vintage t-shirts around frames. Streetwear fans should recognize and drool over most of these:
The content is grim, but I really like the use of tone and color combination in the paintings.
Obviously the centerpiece of the show are these; they’re giant silkscreen prints, and I told Russ how awesome it’d be to see this used as a pattern across apparel. Fire camo? Let’s all convince SSUR to make this happen!
And the back room is the “Hollywood” side of the show, cinematic excerpts of more darkness and evil between men, immortalized in giclees.
So the opening is tonight, and the show runs for 1 week exactly. Be sure to check out this rare performance. You can’t understand or appreciate street culture without absorbing SSUR’s influence. As he starts concentrating more heavily on his gallery art, I think we’re all witnessing the next chapter in the Ruslan Karablin saga…