Monthly Archives: January 2012

31

January 2012

Posted by chelsea

THE EXCLUSIVE RSWD POP-UP SHOP COLLECTION PRESENTED BY THE HUNDREDS & NEW ERA

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The Hundreds is pleased to announce the RSWD pop-up shop collection presented by The Hundreds and New Era, in conjunction with The Hundreds Los Angeles store location’s five-year anniversary.  The collection is set to release on Thursday, February 2, 2012 at 7907 Rosewood Ave., directly next door to The Hundreds Los Angeles.

Exclusive RSWD five-year anniversary commemorative product includes tees, hats, beanies, jackets, fleece, and shoes. The collection will be available in very limited quantities at The Hundreds RSWD pop-up shop location only.

RSWD New Era:  Available in four different color ways, a shout out to each city’s sports team that The Hundreds resides.  Featured in black leather with white raised embroidered lettering spelling out RSWD, black on-field poly material with orange raised embroidered lettering, Dodger blue on-field poly material with white raised embroidered lettering, and Yankee navy with white lettering.

RSWD Snapback: Featuring a black on black color way with a wool cap and leather bill, navy wool cap with white embroidered RSWD with mustard leather bill, a cotton camo all-over print snapback with fluorescent hunter orange raised letter embroidery, and a black wool cap with assorted fluorescent RSWD lettering.

RSWD Beanie: Made of 100% acrylic and available in three different color ways, this beanie also features raised embroidered RSWD lettering at the brim.

RSWD New Era 2: Made of premium Melton wool, featuring white felt applique lettering at the front of the grey cap.

RSWD Tee:  Cotton tee with eight different color ways, all featuring RSWD letters at the front and the Solid Bomb and New Era logos at the top back.

RSWD Baseball Raglan:  Cotton/poly blend featuring the three different color ways of The Hundreds flagship cities baseball teams, with Solid Bomb and New Era logos at the top back.

RSWD Crewneck:  Fleece navy crewneck pullover with white, gold, and red RSWD lettering at the front, and a red Solid Bomb and New Era logos at the top back.

RSWD Zip-up:  Fleece black zip-up hooded sweatshirt with white RSWD lettering at the front, and the Solid Bomb and New Era logos at the top back beneath the hood.  RSWD Pullover:  Fleece black pullover with camo RSWD lettering at the front, and the Solid Bomb and New Era logos at the back below the hood.

RSWD Premium Unloaded Jacket:  Exclusive jacket with a Melton wool body, premium leather sleeves, as well as felt and chenille appliqués.

RSWD Riley High:  High-top shoe made of premium wool and leather, featuring RSWD embroidery on the heel and RSWD logo on sock liner. including premium waxed round laces.  Only 100 pairs made of this Red-Box series.

RSWD Keychain: Miniature hat made of wool, in navy and mustard color ways with RSWD in white, attached to a metal chain.

by chelsea

29

January 2012

Posted by BOBBYHUNDREDS

OPPOSITES ATTRACT.

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Outside the RVCA offices and warehouse building in Costa Mesa, California.  A beautiful RETNA mural with El Mac:

This is Pat Tenore’s corner office. From his balcony, you have a straight shot of the ocean.  Such a sweet setup:

The RVCA x Erin Wasson campaign has closed but it was a great endeavor while it lasted.

If you thought Pat’s home was well-furnished, this building’s like the Met.  Their entire Artists Network Program is adequately represented within these walls: Dave Choe, Kelsey Brookes, Sage Vaughn, Biskup, Barry McGee, Neckface, LOTS MORE Barry McGee, and so many other established and up-and-coming artists… all amazingly talented in their own right:

A peek inside the sampling/cutting room:

The RVCA Cinelli bike by Barry McGee.  There were something like 50 made and Lance Armstrong bought them ALL.

Some cool Espos and Gonzs around the graphic design wing of RVCA:

The two chevrons in RVCA’s name are a play off of opposites.  For example, just as the brand is heavily incorporated in the arts, it is just as reflective of Pat’s background in mixed martial arts.  In the back of the warehouse is an MMA gym where some of the sport’s heavyweights like BJ Penn and Vitor Belfort come to regularly train.  Pat is also about to fight professionally in the next couple months (explaining his shiner)!

Not surprisingly, even more RETNA.

The gym is awash in placid tones of gray and white, to oppose the meatheaded stereotypes of MMA.

Aaron Rose pays a quick visit to discuss RVCA’s print magazine, ANP Quarterly.  Aaron abides by the rules: No street shoes allowed inside the octagon:

Thanks to Pat for taking the time. I hope the trip was as inspiring for you guys as it was for me.

by bobbyhundreds

28

January 2012

Posted by BOBBYHUNDREDS

AM PM

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Pat Tenore is an awesome dude and the founder of a pretty ubiquitous brand in youth culture called RVCA.

One of the attributes which I’ve respected most about RVCA is their support of the arts, something that’s clearly close to Pat’s heart, as evidenced by his collection of original paintings and pieces at his Costa Mesa home.  Like this rare and magnificent canvas by Mr. Cartoon.

Pat and RVCA have backed Dave Choe forever – here in Pat’s living room, a portrait of his kids by the artist:

Keegan Gibbs is one of my favorite photographers:

Of course Pat has a Wallacavage chandelier:

Does anyone have a more prolific RETNA collection than this guy?

Phil Frost:

Some early Neckface and NORM in his oldest son’s room:

The family cats may be the finest art pieces to photograph:

Stopped by the BLISS Magazine offices in Newport Beach and scooped up MADSTEEZ:

and walked directly next door to Bear Flag, which…

…has the best fish tacos I’ve ever eaten in my life. This coming from a guy who lived in San Diego for 4 years, who once drove to Ensenada, Mexico for a fish taco and drove right back.  Yeah I said it.  And don’t forget the Sriracha:

by bobbyhundreds

27

January 2012

Posted by BOBBYHUNDREDS

YEAR ROUND.

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The Hundreds Santa Monica:

Nelson, Red, and Bonnie holding down THSM for the day.

Don’t forget, our 4 flagship locations are currently having a 50% off sale that will run through this weekend:

Red’s usually RSWD, but today he’s Broadway all the way:

This afternoon, headed up to my favorite park in downtown L.A., where they filmed the 500 Days’ infamous scenes:

Alysha joined me.

80 degrees in January.  Humblebrag.

by bobbyhundreds

27

January 2012

Posted by chelsea

THE HUNDREDS CHRONICLES : ROB COLLINSON OF LOWCARD MAG

We’ve got a brand new The Hundreds Chronicles featuring owner and editor-in-chief of Lowcard Mag, Rob Collinson.

Check it out by clicking The Chronicles tab at the right of the page, or by clicking HERE.

by chelsea

26

January 2012

Posted by BOBBYHUNDREDS

LOST BOYS.

26

January 2012

Posted by BOBBYHUNDREDS

R S W D

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The Hundreds and New Era celebrate the 5th Anniversary of The Hundreds Los Angeles store on February 2nd with the opening of the RSWD Pop-Up Shop at 7907 Rosewood Ave.

This is R S W D:

by bobbyhundreds

25

January 2012

Posted by BOBBYHUNDREDS

SWAG.

SWAG. Stuff We All Get.

Well, not all of us. Some of us. Or maybe even one of us.

Jason Markk still has the best sneaker cleaner on the market.  Support a young independent doing his thing:

Bobby and the Tribal crew sent up a buncha stuff, buried deep inside were a few prints from Tribal’s artist collaborations over the years, possibly the most thorough and comprehensive street art collabs of any brand.  Usugrow, OG Abel, and that Shepard Fairey is from 1998.

13th Witness has his own hardcover book out of select Instagram images.  Great idea.  Follow him on Instagram under 13thWitness

And what’s this?  From our Australian friends… I wonder what’s inside….

by bobbyhundreds

25

January 2012

Posted by chelsea

THE HUNDREDS X FRESHCOTTON 10TH ANNIVERSARY :: VALENZUELA LOW

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The Hundreds is pleased to announce the release of a limited edition Valenzuela Low shoe in collaboration with FreshCotton, celebrating their 10thanniversary.  Only 150 pairs made, the shoes are set to release through the FreshCotton online store, as well as The Hundreds online and flagship locations on Monday, January 30, 2012.

Hailing from Amsterdam, FreshCotton has been the front-runner in supplying Europe with the newest and most rare streetwear fashions since the birth of the company in 2001.  With an enormous online presence, FreshCotton leads in trend watching and originality, spotlighting upcoming and well-established brands that span the globe.

The Hundreds x FreshCotton Valenzuela shoe is the perfect melding of the two companies’ hometowns, featuring traditional Dutch influences and a sleek Los Angeles look.  It is made of premium waxed navy canvas to protect against the harsh weather of The Netherlands, and a nod to the traditional uniform of the Dutch farmer.

The shoe also features Cognac color Nubuck leather, with refined leather lining and lace details referencing modern day Amsterdam.

Every pair is complete with a bandana with The Hundreds Adam Bomb and Amsterdam’s triple X symbol.

 

24

January 2012

Posted by BOBBYHUNDREDS

PRINTED MATTERS.

As we enter The Hundreds Spring 2012, I’d like to emphasize that our brand lives beyond the soft-goods and online matter.  My background, before apparel, was print and that continues to be an important facet to The Hundreds’ brand experience.

Hassan, here, helped us out in designing and laying out our new Spring and Summer 2012 catalog, which you’ll soon find at all authorized The Hundreds retailers worldwide.  The booklet is a summary of all the core in-line product we’ll be introducing in the first half of this year.  It’s the full album, the entire story:

On February 2nd, The Hundreds Magazine‘s latest issue also hits retailers, as well as our own shops.  This time around, it’s Azealia Banks on the cover of our Music Issue, with further features on collaborators and artists we’re working with in the next year like The Seventh Letter and Don Pendleton.  It’s our fattest and finest issue to date – The Hundreds Magazine is finally coming into its own with this one, much thanks to our Managing Editor, Chelsea:

by bobbyhundreds