Monthly Archives: November 2011
MADSTEEZ didn’t get that name for nothin’.
Real cobra belt from Bali. That’s what I call a trouser snake!
MADSTEEZ is a DeLorean fan himself. In fact, he named his son after the car. Here, he shows me a DeLorean he painted for the release of his Nike collaboration.
He also collaborated with his car’s rims to make this happen.
A Venn diagram of Venn diagrams:
Ali and Isabel are a nice break from my afternoon. The tireless twosome have got a popular blog running called Wear It My Way, where they chronicle the behind-the-scenes of their fashion gigs and globetrotting lifestyle.
I promise you Pia’s happy to see me. My long lost New York buddy is part of the team over at environmentally sustainable fashion house, Reformation.
This weekend, I tweeted, “Have you upgraded to the new Twitter? It’s called ‘Instagram.‘” The irony being, of course, that I used Twitter to disseminate my half-joke, and that the only negative feedback I got was from people who abuse Twitter and over-Tweet (we all know who they are) and were afraid of being silenced.
Of course, the top irony being that I don’t believe Instagram is a Twitter-killer – it’s just different. Sometimes you wanna go to a name-dropping party in the Hills where everybody is self-promoting, talking at once, and not really listening to each other. And sometimes you want to go to a quiet and tasteful art gallery. For years, we’ve been sucked into the noisy club scene of Twitter and honestly, who isn’t getting sick of each and every person they follow by now? If Twitter has shown us anything, it’s that we’re all a lot more boring and obnoxious than expected, and maybe inner thoughts aren’t always meant to be externalized.
I love Instagram, as do more and more others, because it encourages everyday people to try their hand at the arts by shooting and manipulating photography. It’s a great creative experiment, we’re all handed the same iPhone device and given a pre-determined set of filters, and that’s it (Of course, some people go overboard with the Photoshop and Lightroom plug-ins, or import outside photographs from the web, but that aside…). For the first time ever, I’m seeing so many of my friends and colleagues expressing themselves through photography and digital editing and it’s interesting to see the results. I’ve been shooting photos for over half my life now but already I can see peoples’ eye and style develop (no pun intended). It’s not exactly photography, it’s iPhoneography, but that doesn’t cheapen it’s craftsmanship by any means.
The best part about Instagram? If utilized in it’s rawest form, it’s the most honest and authentic representation of self and personal narrative. It’s exactly what you’re seeing at that given moment, with maybe a ’70s haze glossed over it. No filler, no pretense. I think that’s why celebrities are having a difficult time gaining traction in the Instagram world, because so much of their presence is manufactured through publicists, it’s all appearance and arranged delivery. Perhaps Instagram is too invasive into their world – where we can witness the ho-hum lives they truly lead.
Oh, and the other best part about Instagram? Silence.
MY TOP 21 STREETWEAR INSTAGRAMMERS
- Brooklyn Dom (brooklyndom) : Dom Deluca of Brooklyn Projects takes you on a harrowing ride of hesh, backstage laminates, and naked groupie shots from his MTV heyday.
- 13th Witness (13thwitness) : When professional photographers find Instagram, it’s either a good thing or a terrible idea. Without their professional equipment, sometimes you see the shutterbugs for what they really are. But the true talented photographers, like Tim McGurr, have the eye and conceptual capacity to get the most out of their phone-cam.
- Bobby Tribal (bobbytribal) : Bobby from Tribal Streetwear has a unique and decidedly Latino-culture oriented Instagram; plenty of lowriders, brown babes, and street art from one of the O.G.s in the Cali game.
- Jeff Staple (jeffstaple) : Don’t expect anything less than well-curated and manicured Instagram shots from the New York design guru.
- Stash (mr_stash) : Everyone knows Stash the graffiti artist, and then there’s Stash the sneaker demigod, but the real heads know and love Stash the photographer. Like 13th Witness, his photography translates seamlessly through the iPhone.
- Huf (keith_hufnagel) : Beer, skate, art. Just some of what you’ll get from the mastermind of the Dirt Bag Crew.
- Edison Chen (edceezyyy) : The actor, musician, and CLOT captain is perhaps the most jet-setting person I follow on Instagram. Half the shots are from the plane, the other half are famous people and landmarks from all points of the world.
- Benny Gold (bennygold) : Constantly updated, Benny Gold’s Instagram is nonstop San Francisco skateboarding and Streetwear.
- Ben Baller (benballer) : It’s as if Instagram was made with the celebrity jeweler in mind. K-town’s finest floods his stream with pricey rocks and all-star cameos. Wanna know what Justin Bieber or Pusha T are doing today? Check Ben’s feed.
- Talisa Monet (talisamonet) : Talisa is the queen of Instagram. At 20,000 followers, the tattooed model not only takes you behind the scenes of L.A.’s street and skate life, she brings a softer side to Instagram with family and friends. Oh and by the way, everyone is beautiful.
- Sagan (saganlockhart) : This is my favorite Instagram to follow. If you ever wanted to know what was really going on inside that twisted head, Instagram provides that window.
- Alyasha Owerka-Moore (stackaly) : The designer’s been there, done that, and doing things now that you’ll be doing tomorrow. Read up on his Instagram so you can get a head start on the rest.
- NA (deadlineltd) : NA isn’t just The Hundreds New York. NA is New York. The THNY manager and Deadline head honcho’s Instagram is NYC life, all day, everyday.
- NIGO (nigoldeneye) : if you’ve ever wondered what life was like in Nigo’s Bape STA’s, here you go. The founder of A Bathing Ape publishes 1-on-1 shots with Pharrell and Jebbia, sneak peeks at his vintage label Human Made, and choreographed product shots of the beverage he’s drinking. Very specific, very deliberate, very Nigo.
- Jun Cha (jun_cha) : Since our collaboration with Jun, the L.A.-based artist has reached epic levels in the tattoo world. Aside from his artistry and undeniable skill, so much of his success can also be attributed to his taking advantage of the web and social network platform. Jun’s Instagram is the story of the art and culture which inspire his tattooing, as well as daily pieces he’s signing off on.
- Emil (emilcrooks) : There are a lot of proficient foodies on Instagram (Milhouse of LRG (milhouselrg) is a shining example), but Emil takes the cake (literally). The Crooks & Castles designer proudly presents butter scallops, Foie gras pork belly terrin, and salmon cream cheese handrolls before he devours them. You can get fat just scrolling through Emil’s Instagram.
- Nick Diamond (nickydiamonds1) : Diamond life, son. Diamond life.
- Jessica Clark (jessicapuss) : Our magazine cover girl posts photos of herself, Streetwear, and herself. She also throws in occasional shots of her boyfriend to break your heart.
- A-ron (aaronbondaroff) : If there’s not a photo of you on the Downtown Don’s Instagram, then you’re not that cool.
- Graham (grahamversus) : Us Versus Them’s founder lets you in on his design inspiration, daily life detailing, and art he’s perfecting to be featured in the Versus line.
And follow The Hundreds: Ben (benhundreds), Scotty iLL (thetrillz), Jon (archwood), Ashley (cilantrokiller), Switch (Switchundreds), Tony (dgaf_ynot), Pat (lovelikelightning), Lil Mike (lilmikehundreds), Nate (nathannice), Chelsea (chelgreen), Umi (srhomme), Rob Heppler (robheppler), Nelson (nlsn_clsc), Josh (clscjosh), Bonnie (bonchron), Alex Corporan (peanut186), Tal (tallywood), Natalia (nataliabrutalia), Rahmin (rvaziri), Micah (micahaza) and Dave (deejaydyer).
Last Wednesday night, The Hundreds and Diamond celebrated the release of the “Forever Summer” collaboration at Drai’s in Hollywood. Roll call: Kreayshawn, Trash Talk, Alex Spit, Chris Brown, P-Rod and Primitive, Hypebeast, David Beckham, CBG, Odd Future, Wiz Khalifa, and of course The Hundreds and Diamond family. Most of all, thanks to all our fans and supporters who made it out as well
photos by Natalia Brutalia
From hip-hop to skate, The Hundreds has got you covered…
Over the years, you’ve seen The Hundreds Black Friday sales shut down Fairfax and Rosewood, and as we’ve opened more stores around the country, the commotion’s only multiplied. This year we had 4 stores to give our customers a huge holiday break, 2 of ‘em right here in Los Angeles.
But first, here’s NA’s view of the inside of The Hundreds New York’s Black Friday:
and then up to San Francisco, where the line crawled so far down Post Street, Micah couldn’t even get it all in one shot:
And back here to L.A. First stop, this year’s sleeper surprise, The Hundreds Santa Monica:
Ben and I had a bet as to which Los Angeles shop would fare better. He had all his chips on THLA, but THSM creamed all 3 other stores with its hands tied behind its back. Easy. Thanks to all the THSM loyalists, and the smarter The Hundreds Black Friday shoppers who proved me right! lulz
One of the best collaborations The Hundreds has ever dealt:
Last time I saw this dude was at Arcade Fire:
Guy in the middle’s name is MELLOW. Chill, bruh.
This is my dude right here. The Cool Kid.
Surprisingly, 17 years old. Frightening.
Winner winner chicken dinner.
Etai means OUCH in Japanese.
The Hundreds Santa Monica – BROADWAY – Alley Cats:
“Yes mom, I’m on The Hundreds blog!”
Homegirl in the middle runs a blog called Thundercup.
Lalo with the 2nd-Gen The Hundreds x Diamond collaboration tee.
Kid on the left carries an unusual amount of cash on him. Did I just broadcast that?
Bonnie Hundreds and the top cat on Broadway: Nelson.
Now, 12 minutes away via emptied-out freeways and a clear Fairfax Ave., Streetwear Village is buzzing. Nick Diamond’s new store is set to open along with the Odd Future Pop-Up shop. Meanwhile, The Hundreds Los Angeles on Rosewood has been inundated with Black Friday shoppers all night long.
Gomez Warren IV back on hall monitor duty.
Somehow, Gomez gets random kids in line to perform pressure flips and 3-inch ollies for him in front of a crowd at 3am. The bullhorn and N-bombs may have something to do with it.
This is what’s going on inside THLA.
This is becoming a pattern.
Today, we here at The Hundreds are thankful for YOU, our fans, our customers, our supporters… the blog readers, the Twitter followers, the Facebook fans… We thank YOU, the guy who’s been down with us since 2003, the girl who’s wondering if we’ll ever bring TENS back, the bored internet browser who’s on this blog for the very first time reading this, the broken-hearted stalwart ynoT? fan club, the ones who’ve watched Scotty grow up from a teenage lawn gnome to the world’s first Jewish Satanist… The Hundreds is thankful that in a troubled half-decade of a spiraling economy, our brand is still thriving, still relevant, still affecting youth culture, and still able to live out its dreams while paying the rent. I want to personally thank all of you who religiously check the blog every morning. The upkeep on this thing is a lot harder than it appears, and sometimes while I’m sitting at my kitchen table at 2 in the morning staring at a blank screen, face melting all over my keyboard, pillows calling me from a warm bed, I can fail to recognize that you’re on the other side of the screen, giving me your time and attention, which is the most valuable thing in the world.
So, Thank You. To show our appreciation, our annual Black Friday sale continues at our 4 stores, beginning at midnight tonight. This is one of my favorite times of the year, where we get to meet the real diehards who are down for the cause and have trekked in from all ends of the earth to partake in The Hundreds’ feast. This year, Ben Hundreds will hold down THLA on Rosewood, but I will be over at The Hundreds Santa Monica, watching over our inaugural run at the sale (If you’re in L.A., smart, and remember how things wind up on Rosewood on Black Friday, you’ll head over to the westside. Trust me.). SF heads, say whatup to Micah, Quinn, Tons, and Bryan at The Hundreds San Francisco. And The Hundreds New York is an animal of its own. You’ve got NA, Mone, Justin, and the rest of the gang holding down the East Coast for The Hundreds.
Introducing the fifth installment of The Hundreds Magazine featuring Jessica Clark. This is our first ART / DESIGN / PHOTOGRAPHY issue, and covers creative personalities we admire like Ryan de la Hoz, Alysha Nett, and John Robinson, as well as a look at upcoming collaborations by The Hundreds, and a summary of our Fall and Winter 2011 lines.
And, for the first time ever, we are not only publishing The Hundreds Magazine online right here on our website, but we are also debuting it here before the print issue hits our accounts in the next couple weeks.
Without further ado… The Hundreds Magazine:
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Debuting this Friday at The Hundreds NY, SF, SM, and Diamond Supply on Fairfax…
Introducing a project that started over 8 months ago. From a simple conversation between Nick and I regarding working together on something that would call back to the heyday of early Fairfax Streetwear: all-over print. But how could we do it tastefully, and how could we have it make sense?
Introducing the The Hundreds x Diamond collaboration collection, “Forever Summer.”