Listen to Hanni El Khatib. That is all.
Monthly Archives: September 2011
Santa Monica’s a refreshing change from the grime and glory of downtown Los Angeles.
We’ve been holed up in the The Hundreds Santa Monica office this week, at work on our Winter 2012 collection. This line is definitely our most themed season ever, so it’s been a lot of fun to conceptualize and design, and draw inspiration from media and nature.
Speaking of nature, that photograph I shot off the pier is literally down the street from this shop.
Nick’s ridiculously serious now, and seriously ridiculous.
Elena and Garrett Leight from, well, Garrett Leight. They’re about to head out across the world for the next month, doing sales for their optical and sunglasses. Elena picked up a LOAD bag for her travels.. I’m assuming to bring me back lots of presents?
Unexpectedly walked into Justin and Dorian of The Hundreds San Francisco. If our new sunglasses can look good on these two, they can look good on anybody!
Hey buddy, it’s after Labor Day.
Walked around Santa Monica for a bit and ended up at the GAP store. Remember when we still called it The Gap? Are we gonna do that with The Hundreds one day? Just call it Hundreds? What am I talking about right now?
I’m talking about GAP. As an independent, I always viewed corporations like GAP as the enemy, but the truth is that even multinational mega-brands like these can still put forth some interesting and creative work that the little guys can learn from.
1969 has gone from being GAP’s premium denim line to their driving cool factor. GAP recently opened a base for their denim in downtown Los Angeles to substantiate their dedication to jeans. They’ve also centered a campaign around 1969 and all of their centers around the globe. I dig the photography.
Anyways, I think it’s pretty respectable that GAP has stuck to its guns, focused on their strengths, and not taken the J.Crew trad route which has worked so well for their competitor.
Anyways, I’ve always liked GAP’s denim, they really do have some of the better washes and fits out there.
That’s all I have to say about that.
Here’s a taste of just some of the graphics (on tees and fleece) we worked on for you for Fall 2011′s second delivery.
This series is my favorite. It’s a call back to the ’90s’ Streetwear t-shirts that were popularized by taggers and housers: Cartoonized scene kids situated in odd placements on the tees – back then the characters wore exaggerated baggy pants and adidas shelltoes, but they’ve now been updated to the Street kids of today.
My second favorite t-shirt of the season:
And there he is. Adam.
The Hundreds Fall 2011 Delivery 2 graphic t-shirts and fleece are now in-store at THLA, THSF, THSM, and THNY.
Life at The Hundreds Santa Monica.
Bonnie Hundreds and Ramin hardly workin’.
Germans visiting from Munich.
She loves her man so much, she painted this Adam Bomb beach sunset for him.
Fall 2 is now in-stock.
Bonnie in my favorite piece from Fall 2, the Biggs pullover hooded sweatshirt. Available NOW at THLA, THSF, THNY, and of course THSM.
Click the podcast player on the sidebar or go straight to the ON BLAST page…
Rob Hepler took off for NY, so Jenn Klein asked co-founder of Deadline Clothing, Angel “NA” Nieves to come in for a chat, and everyone on the corner of RSWD and Fairfax joined in. Hijinks ensued. We cover everything from airplane sex to midget strippers. 11 guys, 2 blunts, 26 beers and one girl trying (unsuccessfully) to control the room.
I haven’t seen Fats in years, it seems. It’s been so long that any blog posts I had with Fats from the times he hosted Ben and I on our British travels are past the archive dates. But he is still family to us, and that’s why it was so nice to see this window display at the WESC store in Santa Monica this evening.
I know I’m probably super late, so forgive me. I never check Streetwear news blogs so I know I missed this, but Fats Shariff apparently has built a capsule collection with WESC. This is what’s written on the window and it’s all true.
I don’t have elaborate product shots of the range but it’s all there. There was even a denim jumpsuit in the mix.
If there’s anything to be said of Fats, it’s that he’s a man of impeccable taste and style. So this collaborative line was well-deserved and long overdue. Big ups Fats! From Ben and Bobby.
The design team is holed up in the The Hundreds Santa Monica office today as we work on conceptualizing and building out the Winter 2012 line for y’all.
Bonnie Hundreds is smangin’ it as usual. She signed up for Instagram today. Find her under @bonchron or maybe don’t.
We don’t make women’s clothing, but The Hundreds Footware Johnson Low is a close-enough compromise.
Moo-fasa is our muse this week.
And then Bonnie forced an entire Bubble Tape into her mouth at once and started gagging and the thing that she threw up looked like Krang.
As with The Hundreds, The Hundreds Footware also saw it’s second delivery of Fall 2011 hit our four locations this past weekend. Now in-store:
and the return of the Classic Pack from The Hundreds Footware, including:
Surprise surprise. If you were smart enough to visit one of our flagship locations (THLA, THNY, THSF, THSM) this weekend, you were the first to get a crack at Part 2 of The Hundreds Fall 2011. Here’s just SOME of what you can expect from this drop…
Introducing the rarest pair of shoes in the history of The Hundreds Footware. Let’s just call it the “Ben X Christina” pack.
Only 9 pairs made. Black patent leather with pink satin lining, custom woven labels and insole, goes great with a tuxedo. Not for sale. The only way you can get it is by putting up with Ben’s oppressive friendship, megalomania, and extreme snoring patterns for a minimum of 8 years.
These shoes last a lifetime.
Ben and I didn’t know each other very well when The Hundreds started. In fact, we met through our friends (there were initially a group of 4 guys who conceived this brand). But we became homeys through the life of this project, leaning on each other against all odds and to the amazement of our respective circles, considering we are the exact opposites of each other. Ben likes sports. I grew up skateboarding. He’s hip-hop. I’m hardcore. Ben: blondes. Me: brunettes (present company excluded, Tina). Ben Hundreds is round and furry. I’m slim and hairless like one of those ugly cats. Ben is gross. I’m a Greek god. But the collaboration of those differences are why The Hundreds has been so successful.
I love my brother Ben Hundreds. He is the Kumar to my Harold. He’s my best friend, my eating/drinking/drinking/eating/drinking buddy, my life coach, and my hetero life partner. Not only wouldn’t I be where I am today without him, neither would The Hundreds. Ben Hundreds is the reason why this brand exists and why I have such high blood pressure.
Congratulations brother. I’m proud of you.
You know, I love throwing parties but I can never fully enjoy them. I’m playing host, making sure everyone else is having a good time, nobody’s pissing in my sink, and gotta clean up all the bile at the end of the night.
That’s why these past couple of days have been such a blast. Nike did this whole MAG sneaker release with the Parkinson’s charity tie-in, celebrity endorsements, and viral campaigns, but it all really felt like a party for ME. That’s right. THIS guy. With none of the hassle or bodily fluids. I relished every moment of it.
Yesterday I was with Bob Gale, the producer and co-creator of the Back to the Future trilogy, and explained to him that no one appreciates the gravity of this project more than Bobby Hundreds. And then he was like, “Who’s Bobby Hundreds?” And I said, “Me.” He said “Why are you referring to yourself in the third person?” And I replied, “I’m just re-telling our conversation like this to make the story sound cooler.”
No, but really. Considering I have made it very publicly and embarrassingly known that Back to the Future II is my favorite movie of all time, considering I’ve seen the film upwards of at least 200 times (the last time being 2 weeks ago), considering I bought my house partly because it looks like the McFlys’ and that I own a DeLorean and a hoverboard, considering all of the stuff we’ve made incorporating Back to the Future II references, and considering how pathetic this all now glaringly seems…
You get it.
So to see this project come together and to be asked to participate in it’s unveiling, I was very honored. The entire experience was an emotional one – a journey through nostalgia. Remember my last post on Nike and how they can potentially consume us, they own us? Well, this week they owned me.
Here, a copy of the internal memo between Nike CEO Mark Parker, Tinker Hatfield, Pam McConell, and Amblin to set up the meeting for the Nike MAG to be designed for Back to the Future II, way back in 1987.
Yesterday, after the unveiling of the MAG, we were ushered into a soundstage on the Universal Studios backlot, surrounded by green screen and RED cameras that were virtually live-embedding us into scenes from Back to the Future.
Bob Gale looks on and is updated on the technology.
Me shooting me shooting Levi Maestro.
As if the experience couldn’t get any better, I had the pleasure of partaking in a 1-on-1 lunch conversation with Mark Parker himself. We were joined by Terry Jones, editor-in-chief, founder, and creative director of I.D. magazine. Needless to say, I felt a little outmatched. What an honor.
We talked about the project, but we really honed in on the story underlying the campaign. Again, it’s an emotional endeavor on Nike’s end, the movie studios, the charity, players involved, and the fans. This is what you call a pure passion project, one that is even made more glorious for it’s altruistic repercussions. It’s a project that touches so many different people’s lives in so many different ways, leaving all with positive vibes.
Mark takes me through some of his personal favorite moments from the process on his iPhone. (I expected him to have an iPhone 9 by now, but nope, 4 just like mine.)
Mark and Tinker in the super-secure MAG vault up in Portland on the Nike campus. This is the room where the teaser video was shot and no one was allowed inside.
And this is the moment. This is the nucleus.
Mark Parker, Kathleen Kennedy, Michael J. Fox, Tinker Hatfield, and Frank Marshall. Kathleen and Frank executive produced the movie. And Michael J. Fox? Well, he’s not just a legend – he’s a mythical god at this point, is he not? There’s Jordan, there’s Jackson, but to me there’s only one Michael.
This was the luncheon where the Nike guys introduced the concept for the MAG to Michael. As Mark recalls it, the veteran actor and Parkinson’s research advocate shed tears. The Back to the Future trilogy was such a fundamental chapter in Michael’s life and career; he remembers those years so fondly, and to have it circle back around and touch on people’s lives through positive means – well, this is what dreams are made of.
Sometimes it’s nice to lean into an emotionally-charged creative endeavor like this. It can be liberating to jettison critique and snobbish apprehension and to let yourself really enjoy something built on fun, pure, and enriching intentions. There has been so much talk around the shoes and the BACK FOR THE FUTURE campaign over the past 48 hours, but I believe Nike’s heads and heart were in the right place with this one. They did this for the fans, the sneakerheads, the Back to the Future fanatics, they did it for Michael J. Fox and everyone else dealing with such a complicated disease, and of course they did it for themselves. But that’s what we expect of them – we allow them the liberty to come in and completely overwhelm us with over-the-top, mindblowing creative ventures like this. They have the money and the notoriety and the access. They have the connections, the experience, and the resources. Who else but Nike could pull this off correctly? Who else would take the effort to do so?
Nike also granted me the opportunity to engage and communicate with some old friends and new alike over the past couple days. Such as Carri Munden (Cassette Playa), Michael Dupouy (LAMJC), Gee (Patta), Edison Chen (CLOT), Fraser Cooke (Nike), Eddie Cruz (UNDFTD), and Vashtie (Violette). I guess you can say this is a rather powerful worldwide collective of individuals when it comes to shaping trends and churning the Cool mill. Right here, you have London, Paris, Amsterdam, Hong Kong, Tokyo, Los Angeles, and New York’s vanguard. They are all vastly intelligent and influential people, and it was a real pleasure to be in their company and synergize.
I forcedVashtieto be my friend against her will. You can say it’s a love-hate relationship. I love Vashtie, she hates me.
And all this over a pair of shoes.
P.S. I had to partition the blogs in such a way that this was the fourth chapter, in hopes that Back to the Future IV comes to fruition one day. I asked Bob Gale about a possible sequel or prequel to the Back to the Future trilogy on the steps at the courthouse and he emphatically gave a resounding NO! NEVER! Why mess with something perfect, when we should let it just be?
To play Devil’s advocate Bob, see how much splendor was cracked open by Nike’s decision to go back to the future?
***FOR IMMEDIATE RELEASE***
THE HUNDREDS TEAMS UP WITH PREMIUM GOODS TO PRESENT THE “HOUSTON TEAM HAT”Los Angeles, CA œ September 7, 2011 œThe Hundreds recently partnered with Houston’s premiere footwear and accessories boutique, Premium Goods, to create a collaboration snapback that will launch this Saturday, just in time to kick off the “Best Football Season Ever” œ the city’s home team’s first game is the following afternoon. The hat, which retails at $32.00, will make its debut in-store at Premium Goods on September 10, 2011, starting at noon, and then will be offered at The Hundreds online store starting next week.
The snapback, which is full of team spirit featuring a navy and red color scheme, will be available in very limited quantities. For more information regarding The Hundreds, Premium Goods or to purchase this limited edition piece, check out the websitewww.thehundreds.comorwww.premiumgoods.net.
The entire 24 hours of BTTF hysteria climaxed at the Montalban Theatre last night in Hollywood with the official “BACK FOR THE FUTURE” campaign kick-off. Upon walking in the doors, VIP guests and sneakerheads were greeted by a wall of Nike MAGs.
It was great seeing all our L.A. friends come together for a positive cause and also to celebrate the best movie of all time.
Can you see Ben Hundreds?
What if I zoom in?
Worlds collide. The BTTF-converted DMC-12 and Vashtie. Can this photo get any more Tumblr-worthy?
The space was decorated with props from the film, including hoverboards and Biff’s Almanac. Upstairs was ’80s themed with period-piece arcade games, music, and snacks.
How cool would it be if the MAGs came in this?
The self-proclaimed MVP of the MPC, it’s araabMUZIK. There’s been so much hype around this guy recently that it only made sense for him to open up the coolest party in the world last night. If you don’t already know, get familiar. araabMUZIK.
The only thing I wanted out of this day was to see my favorite character actor, Christopher Lloyd. As Doc Brown in the BTTF trilogy, he cemented his acting and comedic genius. As Judge Doom in Roger Rabbit, that was the cherry on top.
I asked a few people throughout the day if we were gonna get a chance to be graced by his presence (already knowing that Michael J. Fox wouldn’t be in attendance because he had filmed Letterman in New York yesterday), but everyone kept tight.
To be in the room with this man was a bucket-list item.
Joel McHale hosted the night. I haven’t always been the biggest fan of his, although I know every woman in America would love to baby-make with him. But last night, he destroyed. There was an Air Kardashian joke somewhere in there that I can’t repeat.
The Nike MAG is introduced.
It was like a Kanye West concert, except for a shoe.
So surprise, surprise, the very first pair of Nike MAGs to be sold were to be auctioned off right then. I figured this was my chance, considering these were probably gonna be the cheapest MAGs on the market. The first pair up for auction yesterday was already upwards of $80,000 on eBay with 10 days left. If I were to go after this Nike MAG, I’d only be competing with the people in this room (vs. planet Earth), plus there would be a short window of time to play.
So my “out” would be somewhere around the ballpark of $10,000, I determined (actually, Jensen and Pete determined for me). I don’t even have that kind of money, but whatever, the world was watching.
The world also watched as the first bid OPENED at $10,000, and the auction ended with Tinie Tempah throwing $37,500 down on the shoes. Tinie Tempah stole my childhood.
My final thoughts on the Nike MAG saga are coming later today, hope you’ve been enjoying the ride as much as I have.
The 25 of us, and select Nike staff, were ushered into a dark blackbox room, lit only by the glow of a center table. The video I posted on the blog yesterday of “Marty’s closet” was paused onscreen, with a discreet yellow box placed in front.
And then Mark Parker, CEO of Nike, walked in.
Mr. Parker welcomed us all to Los Angeles and kicked off the day’s events by quelling all the rumors – that indeed this was about the MAG sneaker from Back to the Future II, a journey that began decades ago when he and Nike’s designer Tinker Hatfield were asked to conceptualize how athletic shoes would look and wear in the year 2015.
Tinker brought out some of the original sketches and rough concept models of the Nike MAG before it got to it’s form as we know it today.
And this is pretty much the final idea of the finished product. I always thought the MAG shared a lot of similar traits to David Robinson’s Air Force 180 Nike pump.
Without further ado…
Introducing – or shall I say re-introducing – the Nike MAG.
So everything is right on point with Back to the Future II. The only thing they left out is the self-lacing system. I guess that’s not so surprising considering the shoes Marty wore in the movie were mechanized by a special effects team. Mark Parker joked that we still have 4 years until 2015, so maybe we will still get that lacing system in place after all.
By squeezing the top of the shoe, the MAG lights up for 5 hours at a time. Super comfortable when worn, Mark later told me that they’ve even had athletes play basketball in them.
So here’s the kicker. There are only 1,500 pairs of the MAG made. Yes, those were them in that video I first posted on the blog yesterday. And more importantly, the only way to get these shoes is to win a pair via Ebay auction, which opens tonight at 8:30pm PST athttp://nikemag.ebay.com/. All proceeds (which will be matched by Sergey Brin) go to Michael J. Fox’s Parkinson’s research foundation. As we all know, the actor who immortalized Marty McFly onscreen has been afflicted with the disease since soon after the trilogy ended decades ago.
This also explains why the shoes are being produced and released in the year 2011 and not 2015. Parker referenced the urgency in seeking additional research now, especially considering the actor’s state of health.
Dig in, everybody. We’ve waited years for this.
thanks to Jessica Clark for the photo
I awoke bright and early this morning to a promising day. That, and a caravan of black SUVs who were set to hoist myself and 25 other cultural purveyors flown in from around the world on a mystery excursion, courtesy of Nike.
Some of the media and tastemakers alike who were involved included Hiroshi Fujiwara (Fragment), Fraser Cooke (Nike), Eddie Cruz (UNDFTD), Eugene Kan (Hypebeast), Edison Chen (CLOT), Matt Halfhill (Nice Kicks), G (Patta), Gary (Crooked Tongues), Jeff Carvalho (High Snobiety), and somehow, me.
The final destination: Universal Studios backlot, where we embarked on the tram tour, which I haven’t rode since I was a kid.
Since a fire burned down the original King Kong ride, this is the 2011 version – a 360-degree 3D ride that doesn’t translate into photos at all.
JAWS is still o.g.
And then we reached the watchtower/courthouse from the Back to the Future trilogy. Or mecca, as I call it.
We were surprised by Bob Gale, who co-created the Back to the Future movies with Bob Zemeckis. He regaled us with tales of the film’s production, and all the behind-the-scenes secrets. He also touched on all the future predictions they made of the year 2015 and how many actually came true.
I actually saw Back to the Future II being filmed here when I was a kid, and Bob Gale referenced it as well. Back then, Universal Studios was making so much money from their tour, they didn’t necessarily close down the backlot during BTTF II’s workday. So I remember riding the tram when I was 7 and seeing Marty doing his hoverboard scenes here.
This DMC is one of the originals used in the trilogy. Where’s the DMC logo?
Well it’s not quite 2015, but I guess we’re close enough.
So this is what’s going on. About a year ago, Dime exposed that Nike had filed the patent for a self-lacing system on a sneaker silhouette that looked strikingly similar to Marty McFly’s shoe in Back to the Future II. Since then, there has been speculation that Nike is working on actually creating and producing the mythical shoe, and that all came to a head over the past few weeks as media and luminaries alike have been flown into Los Angeles for a top-secret special event, hosted by Nike designer Tinker Hatfield.
I got the phone call from Nike a few weeks ago. Would I be available for a couple days at the start of September? And if so, a private car would be driving me back and forth, there wouldn’t be any other information made available, but trust, this was right up my alley. I could potentially blog, but there really wasn’t any information beyond that… Okay sure why not, right?
At the same time, a separate agency was requesting usage of my DeLorean for the same date, and also for an exclusive Nike event. Got me wondering…as well as some of my friends. Jensen was over at my house on Labor Day and he was the one to point it out. This had to all be for the Back to the Future II shoe. Right??
I was driven to the W Hotel in Hollywood at midnight tonight. I showed up and 2 dudes greeted me at the front steps by name, showed me to my room, where I found this. Looks like we were right on the money. The BTTF DVD set (as if I didn’t have it on Blu-Ray already), the Pepsi bottle as an homage to the Ronald Reagan/Max Headroom scene in BTTF II, and ’80s-era candy.
Then this. An iPod where Christopher Lloyd’s character Doc Brown tells me that over the next 24 hours, “I’m about to see a lotta cool shit!”
Inside, the physical invitation to a major event at Nike’s Montalban space tomorrow night, hosted by Tinker Hatfield himself.
And more importantly, replica Doc Brown glasses from the future.
Nice touch, Nike.
Anyways, stay tuned to the blog as I bring you along for the ride. Needless to say, this is a pretty awesome endeavor – certainly one of my personal life’s and career’s milestones. For all of you who know how much Back to the Future II means to me – not just my favorite movie of all time but such a profound influence on much of The Hundreds’ creative direction – this is pretty monumental. Hold tight. We’re about to hit 88.
Okay can we just pretend that I’m not promoting an interview with myself right now? If we can get over that narcissistic hurdle, then I want to notify you of a great editorial piece that The Hue did with me on my recent trip to Canada. I’ve been actively laying low on doing interviews, but I really admire the work these guys are putting into the documenting game. Their usage of words, photography, and video, plus their curation of the right subjects to align their name with, have all amounted to a highly credible and sophisticated web magazine.
I think they did a great job on asking me some rare questions. Please continue to support independents like The Hue.
Here’s Part 1 of the 2-part video featurette. To see Part 2 and read The Hue’s write-up, click HERE to go direct to their page.
videos by The Hue
Just remember you saw it here FIRST.
The future is back to Back to the Future.
The artist’s exhibition at Honor Fraser Gallery here in Los Angeles opens this Saturday night.
Even though it’s just starting to feel like summer here in Los Angeles, post Labor Day, the kids are headed back to school and the seasons are turning. Here’s a tribute to the summer of 2011, thanks to The Hundreds Bikini and…
…the popular girls:
The next-door girls:
The New York girls:
and the Internet savvy girls:
photos by their respective owners
Rapper Alexander Spit is this week’s guest on ON BLAST. Tap HERE to go to the ON BLAST page or click the podcast player on the sidebar.
Lil’ Wayne has been upsetting segments of the core skate community by doing this, but what can you say? Dude’s obviously pouring his blood and sweat into the concrete, plus supporting 5boro and all the parks and spots he’s been showing up at.. You’re gonna hate on him for falling in love with skateboarding? Then you’re a hypocrite.
Nipsey Hussle always on The Hundreds.
We drafted another all star from The Hundreds employee roster for the next episode of On Blast! California native, lyrical crowd pleaser, Alexander Spit alerts us to the dangers of underage drug use, the first ever explanation of Normal Ave, and why he constantly carries around a Charles Bukowski book. Start a fire in the woods behind your school, grab some strange, and get your learn on.
Life on Rosewood Ave.
El Toro on the porch.
KTLA 5′sWendy Burchis so newsworthy.
Revok is arguably one of, if not the, greatest street artists in the world right now. And if it’s not him, it’s one of his mates complementing him in the ongoing PERSEVERANCE show at Known Gallery (Rime? Roid?). And if it’s not one of them, it’s likely one of the fellas from their crew, The Seventh Letter (RETNA, anyone?)
Revok in our VALENS sunglasses:
PERSEVERANCE is still up but the show closes on the 10th, so stop by Fairfax and see history in the making.
Speaking of works of art, how about NORM’s bike?
Graffiti art is a worldwide epidemic as dude on the right can attest to. Hailing from Berlin, Germany, he is responsible for the Herby character popping up across the States.
Adam (Will Rise) knows the drill. CM PUNK! BEST IN THE WORLD!!
We’re used to seeing pigs on RSWD, but not literally.
Photographer Zach Cordner (right) was on the block yesterday to host his ongoing exhibition at The Hundreds Gallery. The show closes tomorrow (Labor Day) so make your way up if you haven’t already, especially if you want one of the limited tees that are sold exclusively in the pop-up shop. If you’re interested in the collaborative book or his prints, you can also take a look-see HERE in our ONLINE SHOP. (Architect Billy Itzen on the left)
Momo is Zach’s pet pig. Can you see the family resemblance?
Tonight was the opening reception for Gallery 1988‘s Garbage Pail Kids tribute art show in conjunction with The Hundreds and Topps.
To commemorate the show’s opening, which runs until October 1st, the first 50 people in line had the opportunity to score a free sneak-peek exclusive The Hundreds x Garbage Pail Kids t-shirt, the first of the collaboration set that will release to the rest of the world later this year.
The lovely Meghan in the aforementioned tee. Some kid offered her $100 for the tee off her back but maybe he was just being pervy.
Some of the other lucky few who got their hands on the shirt before it was gone in minutes.
So stoked on this dude’s vintage “Drips” tee. That was one of our earliest logos before the bomb.
Artist Ryan Jones and his piece behind him in the show.
Eric Tan is a Gallery 1988 all-star. Here’s his contribution:
Hayley (Paramore) and Chad (New Found Glory) are (my favorites) and (I miss them)!
Hayley got this one. I don’t know what it has to do with Garbage Pail Kids but it’s pure tragedy. That’s why Hayley likes it: “Because it’s sad!”
Alex Pardee had some good ones. Dire Rita looks how I feel.
And some other hits, although every single piece in the show is pretty epic.
This Buff Monster piece is Meghan’s. Hands off.
The Hundreds Eyeware is the best. That’s it. End of ode.
But seriously, our sunglasses are made in the same facilities, by the same hands, same materials and parts as well-known premium eyewear lines that you think are cooler just because of a name and the nonsensical price tags that are double, even triple, our cost. You’ve seen high-end designers knock off our unique Phoenix time and again,.. yes, it happens. If you’ve ever worn a pair of The Hundreds Eyeware, then you know. You’ve felt the weight, the quality production, the contours of the design, and you love. The new season of thePhoenix, the Valens, and the Morrison are all in-store, online, and stocked in authorized The Hundreds stockists worldwide. Right now.
We were on our way back from lunch this afternoon and stopped by the Trash Talk warehouse.
The hardcore band works here and lives here and makes beautiful music together here.
A few months ago, we at The Hundreds built a ramp in the warehouse for purely selfish reasons.
Anyways, Owen (Mike Franklin) is BACK and he was busy filming a skate commercial for The Hundreds today.
Sage Caswell on the cam. Sage once interviewed to work for us, but he told Ben and I that he had to be able to smoke weed at his desk all day. Sage never got hired.
Instead, he lives the dream.
Garrett throws a grind.
Lee‘s a rock and roller.
Owen takes a lickin’ and keeps on tickin’. Don’t ever count him out.