Just another day at The Hundreds Los Angeles:
Buff Monster makes his first visit ever to THLA:
He has a show next week in New York with Jeremyville:
Customer satisfaction:
I heart TK’s photography:
Set in stone:
Carter SDF, Anwar Carrots, Dom Kennedy, and Joshton Peas are real RSWD:
by bobbyhundreds
The Jenn Klein teaches BAIK about the birds and the bees. Afterwards BAIK tried to have sex with a bird.
Whatup Dom.
We’re about to publish the latest podcast with Chino from the Deftones, but in the meantime, comedian Jo Koy is up to bat on the second episode of ON BLAST! (Now playing on the podcast player to your right).
After Jo is Chino, and after Chino, we’re cooking up some fresh produce: Casey Veggies, Anwar Carrots, and Joshton Peas !! Casey roc’d the mic, and even though some of our questions had him stuck between a roc and a hard place, he was solid as a roc. Roc on Casey, roc on.
by bobbyhundreds
The Hundreds turned 8 years old yesterday, and to mark the occasion we had a small get-together for friends and family at The Hundreds Santa Monica. All the homies were in attendance EXCEPT TWO PEOPLE.
photos and video by BAIK
by bobbyhundreds
The Hundreds stands for many things: subculture, California Culture, mental dementia, but one of the heaviest (pun intended) constituents of The Hundreds lifestyle is FOOD. We love food, we like to eat it and touch it, we like to put it near and around our face, and most of all, we like to talk about it. Check out this dinner I had at my house the other night, and think about all the effort that went into this: Langers’ “#19″ pastrami sandwiches, Roscoe’s chicken & waffles, Tito’s Tacos, Hamburger Habit, and a Paradise cake from King’s Hawaiian. This is L.A. eating in a nutshell, and I just realized we forgot the nutshells.
Donuts. Krispy Kreme came and went, but the classics never go outta style. My regular spot’s on the corner of Pico and Sepulveda, but every neighborhood’s got one. Every so often, I’ll bring a pink box for the office. I used to keep it adult and sensible – some glazed donuts, maybe a twist, some maple bars. But I fast learned that all these guys care for is anything rainbow or fluorescent like a class of 6th graders.
The donut’s only morning contender would be the breakfast burrito. Gets me weak in the knees, every time.
Mike’s restaurant, Gram & Papas, is the perennial downtown favorite – especially for the lunchtime crowd. It’s like all the right people in Los Angeles know to congregate here at noon. Rad art by Soul Assasins on the walls also, and some Dave Choe work.
Meet Mike Voltaggio. The homey’s got some tricks up his sleeves, one of which is his new restaurant, Ink, set to debut shortly. The L.A. food scene’s about to get hit hard, I hope you’re hungry.
by bobbyhundreds
Behind the scenes of our Fall 2011 Lookbook shoot, which can be viewed HERE.
Photographer: Alana Paterson
Video Director: Alexander Smith
Creative Director / Stylist: Bianca Kristensen
Models: Adam Flynn & Marcus Scott
Location: Finn’s Slough, Richmond, British Columbia
Today is our 8th Anniversary, and in the spirit of nostalgia, I figured it was time to go through more “Bonus Features“-ish unreleased material from The Hundreds’ history. Here are 10 behind-the-scenes tales from our past, most of which have never seen the light of day.. until now. (In case you haven’t read the earlier ones, here are 18 Things You Didn’t Know About The Hundreds and 8 MORE Things You Didn’t Know…)
1. By now, you should be familiar with our Invisible Crew campaign from the Summer 2006 line. We were a smaller company at the time, just the 5 of us, and the last thing we could afford were professional models. Our only choice was to use ourselves, but we didn’t want to be seen (nevermind the fact that we’re not great to look at). So the solution was simple, how about subtracting us from the equation?
For the first time ever, here are the base shots I ended up Photoshopping to get the final results. Nothing a little tripod and some clever staging couldn’t handle.
Isn’t it great how creative you can get when you have nothing at all?
2. Since the beginning of the brand, our business cards for The Hundreds’ staff have mimicked Pantone chips. Every employee gets to choose their own colors, some of which are represented here. Some of the guys get creative with theirs, Scotty has a pentagram UV-coated over his, and Pat’s red/white combo is an homage to his homebase, Canada.
3. I blogged not too long ago about the Black Adam t-shirt and how it’s our rarest tee ever offered. And if it weren’t for an astute fan who tweeted me, I would’ve completely overlooked our VOTE OR DIE t-shirt from 2004. We were nearing the political season and Ben and I wanted to encourage our supporters to get out there and participate. The initial idea for this graphic was inspired by the adage SKATE OR DIE. As soon as we had started printing, however, Puff Daddy (as we were still calling him at the time) unveiled a nationwide apparel campaign himself, with all sorts of celebrities wearing graphic t-shirts emblazoned with the words… VOTE OR DIE! We immediately stopped production on our tees, but 36 had already been printed. So we put ‘em up on the website the same day, sold through them as a limited-edition run, crossed our fingers no one would think we bit Mr. Combs, and then George W. Bush beat Kerry. (Maybe we shoulda just maintained?)
4. Most people remember TENS, our first official women’s sub-label under The Hundreds, but they may have forgotten our first real foray into women’s streetwear, Brown Babies. We ghost-designed and operated this L.A. label that was centered around a collective of like-minded minority girls – and the response was wildfire across the country. This t-shirt was the first graphic out of the BB$ camp, and then a fuller line followed, but the crew eventually dissolved, and Brown Babie$ was gone as soon as it had happened.
A couple of the girls went on to start a popular blog about boobs, and back in January they did a retrospective and reunification on the BB$ camp. Check it out HERE.
5. One of the first t-shirts from our first line was the “Mic” tee. The concept was that you could be looking up at the man with the microphone, or down on him, all depending on your perspective. It was a metaphor for social hierarchy and worldviews that probably every single person who bought the shirt didn’t get, but whatever.
I had actually traced the silhouette from a live photo I’d shot of Slick Rick years earlier.
6. For years, Ben and I did our best to not show our faces. Not on some Deadmau5, The Weeknd tip, but because we have really dumb faces. This was our first media shot and it was for an article written on us by Beinghunted. We posed for this in front of Staples Center (and the Han Solo’d Magic Johnson). The world immediately assumed that Ben was black and I was a blonde white kid. Awesome.
7. Everyone probably remembers the Crooks & Castles x The Hundreds collaboration t-shirt we offered at The Hundreds LA’s opening?
Well, I had originally drawn up a back graphic for the t-shirt as well. Obviously the characters are the weasels from Roger Rabbit and my favorite dude was the looney guy. So he was hanging around, upside-down on the back of the shirt, having blasted bulletholes through the tee. But being that this was a collaboration, Dennis and the Crooks dudes felt both a front and back graphic was a little overwhelming, so we nixed the rear shot. For the first time ever, here it is:
8. The first official The Hundreds party we threw was at Brooklyn Projects, and it was called Circle. Ben and I curated a group art show with some of our friends and favorite artists of the time, many who went on to become pretty huge in the last 8 years: Mike Giant, Buff Monster, Craola, Logan Hicks, and Deph to name a few.
9. Speaking of BP, our very first collaboration was with the Melrose-based skate shop. Considering Dom was from New York and we were L.A., we worked on a tee pitting our 2 hometown heroes against each other. And how about that snap-back? Ripped straight off Eazy-E’s COMPTON cap.
10. And speaking of collaborations, out of the few that have actually published over the brand’s life, there have been plenty more that have never come to fruition. Like, for instance, The Hundreds x Animaniacs. We worked on this project for years, had the entire collection designed and ready for production, when we pulled the plug at the eleventh hour over differences with Warner Bros. Bummer…
by bobbyhundreds
The Hundreds turns 8 years old tomorrow, and to celebrate, we’re releasing an 8-year Anniversary t-shirt exclusively in our ONLINE SHOP. The front graphic is our original bar logo we used to run in the early years of the brand. Limited to only 100 pieces, tonight at midnight, right here on thehundreds.com.
This is my crew. They may not be the toughest kids or the coolest, and they’re certainly not the smartest or best looking. But what they lack in these areas, they make up for in loyalty and dedication. LOYALTY! So underrated these days, so under-appreciated and ignored, that it makes it all the more valuable when these guys (and gals) put in their work and commitment to the project. And they’re PROUD of their work, as they should be. I love them all and want to have like 10,000 of their babies.
Switch is our staff photographer and he handles all the product shots you see come from The Hundreds. In his spare time, he also has the most prolific Tumblr on the Internet – called Everything You Love to Hate – and he just printed up some t-shirts to express that love/hate relationship. Get one HERE.
Natalia runs the MEOW page on our website, and as you know by now, she’s selling her own signature t-shirts as well. She had an impromptu meet & greet the other afternoon with her fans – keepin’ it real, sellin’ tees out-the-backpack like Cash Money circa 1992.
I talked to a kid the other day who went to high school with BAIK (on the left). He couldn’t believe, out of all the people The Hundreds had on staff, that we would hire BAIK to shoot our videos. He was flabbergasted, beside himself, baffled. BAIK? Really?! BAIK!?!
And then there’s Jav Dolla, who’s the mentally disturbed Mayan 12-year-old boy that works at The Hundreds Los Angeles (not because we want him to, but because we don’t know how to get rid of him. He shows up every morning whether we want him there or not, like asthma). Would there be a winner if these two fought? NO. Because they’re both losers.
Tony updates his ynoT? blog whenever he feels like it. Ben and I have pretty much given up on trying to convince him to post regularly like a law-abiding blogger. He just turns away, mumbles something, snickers to himself, and attracts pretty white girls. Kimiya is our daily assistant, which basically means she makes dinner reservations for Ben (two times a night) and books international flights for me so that I’m as far away from her, as often as possible.
by bobbyhundreds
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