Monthly Archives: May 2011
This Thursday, The Hundreds releases its newest Store Exclusive snapback baseball cap, the “Homebase Player.”
Each of the The Hundreds flagship stores features a customized “Homebase” version of our popular “Player” cap designed specifically for that geographical region: The Los Angeles store will offer a grey hat paying homage to the Dodgers; the San Francisco store will carry an orange cap featuring the Giants and the New York store to offer a navy cap paying tribute to the Yankees.
For a limited time, in limited numbers. ONLY at THLA, THSF, and THNY.
While we were up in the Bay, we had the talk about who does the old-man, turn-of-the-century menswear thing better: New York or San Francisco. Our verdict went to SF, but now you can judge for yourself with Freeman’s newest location in San Francisco’s Mission District.
Freeman’s Sporting Club is an old-school men’s barbershop offering straight-razor shaves amidst the backdrop of a complementary clothing boutique. With 2 locations based in New York, F.S.C. recently opened its doors here on Valencia.
Last night, Natalia and I headed out to the Glass House to witness Smith Westerns and Yeasayer. (You can see her shots over at MEOW, if you don’t believe me).
I still love making the hour trek out to Pomona to see shows.. way more real – real kids, real enthusiasm, not a buncha L.A. privileged snobs and label heads who got in for free because they know the guy behind the guy. The next time I’m coming back is Youth of Today on July 6th. Just FYI!
The first time Kreayshawn and her girls (WHITE GIRL MOB) made it onto this blog was in February, and then she surprise cameo’d THSF’s 3 year anniversary, but she’s been riding with us for a lot longer than that. (Remember when she made her own un-commissioned The Hundreds commercial last year?) The rapper/director has been groundswelling up in the Bay Area for some time now, making music, videos for Lil’ B,.. but she recently made the move down south to build in Los Angeles with the cast of The Hundreds’ characters like Alexander Spit and Jay Ughh. Not only does Kreayshawn have the West Coast covered, but the entire world’s been hooked as well, with the literal overnight success of her recent “Gucci Gucci” video. In a matter of 2 days, everyone from Drake to Snoop to The Weeknd were tweeting at her, all the key music media have linked her (Complex, Pitchfork, Fader), every major record label has made a call, and that’s just the beginning. And that “Gucci Gucci” video? At half-a-million views in less than a week. This girl’s so viral, it’s sick.
This Friday night in San Francisco, The Hundreds is proud to showcase WHITE GIRL MOB to the world once again, but this time onstage in concert. Lil Debbie will be there as well as the elusive V NASTY. Buy tickets HERE.
This is the part where years later, you get to say you knew about Kreayshawn and WHITE GIRL MOB first.
Our Thursday night show in the Bay was headlined by Jackie Chain. If you don’t know Jackie, get familiar.. this Huntsford, Alabama bred rapper is Half-Korean/Half-White and All Southern Hip-Hop. His mom left him when he was 2, his dad booted him at 16. In and out of prison, he adopted the name “Jackie Chain” from the other inmates who kept tagging him as “Jackie Chan” with a drawl. Earlier in the day, Jackie shared stories of his struggle in ‘bama, cops having it out for him because of his dope-selling days, relationships with the strippers, the hardships of taking his show on the road. Jackie’s still never been to L.A. in his life. I’ve got mad respect for Jackie, and I believe in his artistry.
The other day I got into a conversation with one of our interns who so happens to be Korean-American. We were debating what it means to be a leader in the Asian-American community, and what our people need to progress. I’ve always been a little leery of “Asian-American” movements for “Asian-American” purposes. Seems so forced and manufactured, and it’s always done the wrong way by the wrong people. All the Asian-Americans I can vouch for who are doing truly incredible, revolutionary things for the community are the ones who stay authentic to their own individual passions (Eric Nakamura, David Choe, SuChin Pak, amongst others). Not because it represents their race in a particular way, but because it showcases them as people, and that in turn reverberates outwards. Jackie here is a true example of that.. if you closed your eyes and listened to his raps, you’d swear he was Black or White. But he’s just Jackie Chain, doing his thing, one step at a time in a very arduous uphill battle.
Support independent artists. Support Jackie Chain.
Thursday night, The Hundreds put on a hip-hop showcase in San Francisco. We were proud to finally work with Casey Veggies, who’s been a local L.A. buzzworthy rap artist for years. Casey’s also pushing Peas & Carrots, as if he wasn’t busy enough. Plus, he’s still in high school. I’m feeling lazy.
Casey makes our BASE jacket look good!
The Hundreds Rosewood Collection is now stocked in our 4 flagship locations: THLA, THSF, THNY, and THSM. As with all Rosewood Collection offerings, all pieces are printed in extremely limited numbers, will not be sold anywhere else (that includes the web). Rosewood Collection is our chance to make the pieces that we are personally invested in, possibly more substantial in forethought and consideration, more intellectually or humor-based, closer to our hearts and interests, and usually Adam Bomb-less.
This season, most of the t-shirts are academia-minded; one of those things that just kinda ends up happening. The first is an excerpt from Oscar Wilde’s The Picture of Dorian Gray, which is one of my favorite novels. The passage speaks to yielding to your passions, somewhat the battle cry for The Hundreds lifestyle.
Imagine how it feels to be a spelling and grammar nazi and have to deal with everybody’s bastardized tweets and typo’d blog updates everyday. Writing is a lost art, and is less and less appreciated. It drives me crazy. So much so that here are a few university rips that acknowledge the vast amount of ignorance that goes unchecked. Also, they’re funny (to me, anyways).
Honey badger don’t care if you think this is a badass t-shirt or not.
And again, with all Rosewood Collection, there are always particular pieces that we can’t publicize or feature on the internet for apparent legal reasons. You’ll just have to stop by the shop to witness the rest of the collection yourself.
He’s fly like paper and gets higher than planes. It’s Benny Gold‘s new store in the Mission District of San Francisco.
And there he is. The heart of the brand: Levi.
So you remember Benny’s old shop, right? Well after being there for a year, he realized the limitations and restrictions that come with installing a storefront in what was originally just intended to be a design studio. So he moved into this space and did it proper.
The store showcases the entire comprehensive Benny Gold collection, from graphic t-shirts to headwear. He also stocks HUF and Thorocraft.
I’ve said it once and I’ll say it again. Benny Gold is the new generation of independent streetwear, and is a driving force for a few reasons: First, the design is unfade-able. Second, this man’s heart and soul are invested in his brand; he does it ALL. From tech-packing to sales.. this is a one-man army, and it shows in the cohesion of the product, all unified and impactful.
Plus, Benny’s got the right mindset. Doesn’t spend time with hate or bad vibes, he’s always on that PMA and stays focused on brand-building.
Like I was saying earlier, Benny stocks HUF and Thorocraft in his shop. The reason being that everything he hopes to carry in the Benny Gold store has some sort of personal connection to him. For example, Benny designed the original HUF logo. And sitting in the hallway is the actual store sign that was recently taken down from HUF SF.
Thorocraft. Benny designed the logo for the hard-bottom men’s shoe line.
Support independent streetwear brands and designers. Support Benny Gold.