Monthly Archives: April 2011

SAME AS IT EVER WAS.

So I check my Facebook and Danny Boy’s hit me up. “You in Melbourne?”
Turns out he and Everlast have a gig in Melbourne tonight for the House of Pain reunion tour.  This one’s for the bucket list, guys.  I’m in.

Danny chopping it up with Frank Liew from Quibic and Lenny from being Futura.

These guys still got it, what can I say?  2 of the best voiceboxes in hip-hop history.  They dished it out to a mob of Australian HOP heavyweights.  Crowd going berserk, lots of Celtics jerseys in the house bolstering that Irish pride, Everlast doin’ some Whitey Ford, and rounding it off with “Jump Around.”

by bobbyhundreds

I WANT TO FIND A DROPBEAR.

Tiffany (Fresh Cafe) and Jasper Wong are here from Hong Kong / Hawaii.  The two are in Melbourne for CARBON as well.

Turns out there are plenty of Asians here in Australia.  Totally blowing my mind, I haven’t seen one Crocodile Dundee or Steve Irwin character yet.  Melbourne is incredibly diverse, with the largest Greek population outside of Athens, and tons of Vietnamese.  So we went for Pho.  We’ll save the souvlaki for afterhours.

All the New York heads got in this morning.  Greg from Mishka, Noah from Complex, and there’s Lenny aka FUTURA in the right corner.

Lenny’s the wanderer, he’s like a kite with no string attached, so we’re constantly playing the “FIND LENNY” game.  I always lose.

This is me documenting the artist documenting the art.

by bobbyhundreds

THE GREAT ESCAPE.

So I walked out of my hotel here in Australia and bumped into this line of kids stretched around the block.  I asked this dude what was up, and he said “Escape the Fate.”

So…

The kid was right. Escape the Fate is what’s up.

by bobbyhundreds

UPSIDE DOWN UNDER.

17-hour flight. When I tell everyone here in Australia that the flight alone took 17 hours, they all respond the same. “Oh, that’s not so bad then” with a “fuckall” or “heaps” or some other screwy Aussie jargon interlaced.  To Australians, a 17-hour flight from L.A. is nothing compared to the 24+ hour flights it takes to get to Europe or New York.  They’re off on their own, these guys, and I’m completely fascinated by it.

I’m a day-and-a-half ahead, 2 seasons off, and the toilet keeps flushing the opposite way.  I’d say I’m more than jetlagged.

So far, I have great hosts here in Melbourne.  Vinnie and Andrew are with Acclaim Magazine, who’s hosting the CARBON event I’ll be speaking at this weekend.  They brought us to this street here called Brunswick, which is highly reminiscent of San Francisco. Not just for the architecture, but the arts-based community, the trams running on wires, and FOOD.  Just look at my sandwich, that thing almost ate ME.

I’m also here with Mega (3rd from the left), who you’ll probably hear a lot more about from me considering he’s my new best friend.  The French artist lives in a home he built himself in Bali and is currently traveling through Oz doing exhibitions.  He’s featured at CARBON as well with my buddy Frank Liew here.  Frank is responsible for Qubic out in New Zealand, and I’m sure if you’re familiar with the street community, his blog is in your bookmarks.

Right down the street was this awesome store called The Lab, which I give 3 thumbs up.  They stock their own in-house label called Mr. Simple.  Four thumbs up for that one.

The main graffiti collective down here is EVERFRESH, a unit of designers and artists who got a stamp on the area. Met one of the dudes at a New Balance party last night, he was bummed on REVOK’s situation (FREE REVOK!!!!!!!!!!) and he also brought up Dave Choe’s quest for the dinosaur when I heard about these giant koalas that jump down from trees and I have to find one.

Not too far away were the Sneaker Freaker offices.  So cool to actually be here at the magazine’s epicenter, considering I’ve been reading and appreciating this publication for years.

Lefts and rights.

I had no idea where Woody was. Mafia wasn’t around either. So we just kinda wandered around and I documented Woody’s ever-expanding collection of sneakers. This dude definitely mixes business with pleasure.

Here’s the original prototype for the Sneaker Freaker “Skippy,” which I blogged ad nauseum about last year.  They were initially going for real kangaroo fur (!) but the turnout was kinda craze.  Glad they let the kangaroos keep their clothes on.

Obviously Woody’s collection obsession goes beyond shoes.

I know Ashley’s gonna love that WEEN poster.

Woody’s got it all. From runners to Roadrunners:

Then we ran over to the Acclaim offices.  Just realized that there are all these awesome print magazines still going strong for the streetwear community, and they’re all based in Melbourne, Australia (Like T Magazine). Why is that? Frank joked, “Maybe they haven’t found out about the internet yet.”

Right outside the window there is where all the crackheads hide out, shoot up heroin, and do dirty things.  They had video of this addict couple having buttnaked sex and I watched a little too long.

So many New Balances going around down here, which I give five thumbs up.

You don’t even want to know what we were talking about.  Last night at that NB party, 2 people in a row mistook Frank for me. Just because he’s Asian? With impeccable style? And devilishly handsome?

Might as well be mistaking this guy for me:

by bobbyhundreds

KIND OF BLUE.

Next Thursday, May 5, we introduce The Hundreds Eyeware’s limited edition Phoenix sunglasses, “Blue Rain.”

Available at THLA, THSF, THNY, THSM, and a The Hundreds retailer near you.

by bobbyhundreds

REVISITED.

Almost every day for the past 8 years, I’ve used this blog to not only take you behind the workings of our brand, but also our life experiences.  As a lifestyle purveyor, we seek to bring you along with us as we get to realize dreams and opportunities.

Late last year I was blessed with a once-in-a-lifetime opportunity that also happened to be a lifelong dream:  To be personally involved in a Beastie Boys video.  Adam Yauch (also known as MCA, also known as Nathaniel Hornblower) was looking for a DeLorean to be featured in his latest project, a music video to promote the Beastie Boys’ long-anticipated new album, that was so under-wraps that they couldn’t even tell me how the car would be used throughout the film.  I just so happen to own a DMC-12, (the best original DeLorean in the world as a matter of fact. Holler.)  So…lemmethinkaboutit..OKYEAH. I gladly obliged.

I can honestly state that The Beastie Boys were the first popular music I was exposed to in my life.  My cousin had a Licensed to Ill cassette that we’d play from A to B, raising hell to “Girls,” bouncing off the walls to “Brass Monkey,” the album was a concocted anarchy ideal for a kindergartner.  Years later I’d come to appreciate Slayer’s Kerry King on “No Sleep ‘Til Brooklyn” and “Fight for Your Right.”  Which brings us up to date.

The video shoot was for “Fight for Your Right (Revisited),” Yauch’s magnum opus, if you will – not just a Beastie Boys music video, but a movie, that would debut at Sundance and shoot for an Oscar.  ”Fight for Your Right (Revisited)” is a reflection of the Beastie Boys’ entire repertoire of musical masterpieces, from obscure lyrical references to past video homages.  And if you’re a Beastie Boys junkie like me, then you know and appreciate the depth of their music video library.  Which one’s your favorite, “Sabotage” or “Intergalactic?”  ”Sure Shot” or “Shake Your Rump?”

Call time was at 5am and I was there bright and early.

This guy was stoked.  He had an awesome job, to recreate the Paul’s Boutique sign.

and then to recreate the entire Paul’s Boutique corner:

So much attention to detail that was lightly grazed over in the final video cut.  Shows how much work goes into these productions.  The tags are a nice touch, throw-ups reminiscent of New York City period pieces: a little Futura re-creation, Stay High, Voice of the Ghetto…

I had a few hours to kill while the cast got ready.  Stanley Tucci and Susan Sarandon were the first onset in the wee hours, getting hair and makeup done in the trailers on the right.  I had a little office space in that first trailer on the left, so answered some e-mail, then got bored and had a one-man eating contest at the craft services table.

They even had a girl baking up all kinds of snacks and treats throughout the day.  I had pastries, deli sandwiches, vegetable wraps, warm chocolate chip cookies, and that was all before 7am.  Felt fantastic.

Here’s the main street shot.  If you’ve seen the video and movie, you can see the police van used in the finale, the limo for Chloe Sevigny, Kirsten Dunst, and Maya Rudolph, and the building to the left is where Elijah Wood, Danny McBride, and Seth Rogen run down the stairs and loot the convenience store.  When I shot this, they were filming the scene with Susan Sarandon and Stanley Tucci. It was hard to stay quiet onset, keeping our laughter muffled while the actors ad-libbed through their lines.  And that was really the rule of the day. Most of that dialogue you see throughout the video is totally made-up on the spot, all adlibs.

There were really only about 20-30 people around, but a constant buzz of excitement and anticipation that hummed throughout the day.  Everyone involved understood the importance and gravity of the video. Some of the crew told me they’ve been working in the industry for decades and this was the biggest project of their career.  No cameras allowed onset, not even cameraphones, no tweeting, no texts, nothing.  Super top secret, and I think they did a great job of keeping everything controlled and confidential until the video’s release last week.  Aside from the Beasties’ own photographer, I was the only one onset to document the production, so hope you feel as lucky as I did to get this kind of access.

I’m glad that Von Dutch hat to the right didn’t get used.

It’s gotta be pretty cool to say you scuffed up some shell-toes for a Beastie Boys video.

So if you’re a Beasties fan, you know that MCA directs the videos and here he is going through the shots.  If you’re a real Beasties fan, you also know that he’s been enduring a hard-fought battle with cancer over the past few years. He’s not out of the woods yet, but he’s not letting it hold him down in any sense – incredibly inspiring to see the icon still creating and trendsetting.

Time for me to get the car.

Aside from the aforementioned names, the video features the following personalities: Will Ferrell, Amy Poehler, Ted Danson, Seth Rogen, Elijah Wood, Will Arnett, Jason Schwartzmann, Orlando Bloom, Jack Black, John C. Reilly, Roman Coppola, Steve Buscemi, pretty much all the coolest people in the world besides Ben Hundreds. I also have to add that they all donated their time for free, all on the strength of the Beastie Boys’ name.

Unfortunately, the coolest people in the world don’t have the coolest representation and management in the world, so I was asked not to publish the photographs of anyone except the Beastie Boys.  It’s a shame because I have photos of Will Ferrell, Jack Black, and John C. Reilly goofing around (all. day. long.).  And more importantly, great photos of MCA directing all the players.  So for now, use your imagination, and just mix in a lot of radness. And just know it was about 10 times radder than that.

The movie’s finale, as it was originally shot, closes with Mike D, MCA, and Ad-Rock pulling up as cops, throwing the funnyguys into the paddy wagon, squeezing into my 2-seater car and careening around the corner.

Hey, Martin Starr was the fourth cop.

He’s the A-D-R-OOO-C-K. In the place with the bass he’s going all the way.

Encore.

by bobbyhundreds

RINSE AND RETWEET.

Follow my friends!

At home with Hayley Williams.

Alexander Spit, Jen, and Bago:

Umm I’ll have to explain this one of Bridget Blonde in our warehouse later…

by bobbyhundreds

FANTASTIC FOUR.

The Hundreds Magazine Issue 4 is on sale in our ONLINE SHOP. Just a teaser of some of the personalities we worked with for the latest edition…

by bobbyhundreds

CARBON

This weekend, I will have the pleasure of being a keynote speaker at CARBON, a 3-day event celebrating contemporary style, design and culture, in Melbourne, Australia.  I’m really flattered to be asked to speak at such an important occasion, couched with live art installations, parties, and exhibitions.  But perhaps most of all for headlining next to Futura, who is one of my few standing heroes.

I will be speaking Saturday on “Beyond the Brand.”  I can’t wait to hear what I have to say.

BUY TICKETS HERE

by bobbyhundreds

THE HUNDREDS FOOTWARE : SUMMER 2011

Featuring The Hundreds New York:

directed by Andrew Baik
by bobbyhundreds