This Thursday at select authorized The Hundreds stockists, The Hundreds LA, The Hundreds SF, The Hundreds NY, and The Hundreds x Garfield Pop-Up Shop in Santa Monica.
I can’t search far within my childhood memories without running into tabby orange fur and black stripes. As a product of the 80s, Garfield was ubiquitous. Not just in the Sunday comics, but on the Saturday morning television, the bookshelf, and everywhere else in my bedroom. To this day I still can’t eat lasagna without feeling a little bit of Garfield.
Garfield not only inspired, but also taught me how to draw cartoons. And decades later, it’s painfully obvious that much of my sense of humor came from the fat cat as well. So in a collaboration that is literally decades in the making, The Hundreds teams up with Garfield to create an exclusive collection available for a limited time, and recreate a nostalgia that everyone can relate to.
In hopes that The Hundreds and Garfield can inspire you, too.
Our lead Graphic Designer, Benjie, and I have been having this back-and-forth tussle over the greatest Weezer album. It’s become so convoluted to the point where I don’t even know what we’re arguing about anymore. Regardless, I’m sticking with Pinkerton over the Blue Album. I mean, sure, everyone loved the Blue Album, their debut. There were like 9 radio singles off the 10-track playlist. That one’s too easy, who doesn’t love the Sweater song or “Jonas?”
But Pinkerton…! Pinkerton was Weezer’s second album, shrouded in darker tones that were borderline emo, and a little too out there according to many critics. They lost a lot of their fanbase because of it, in fact Pinkerton was considered an outright commercial failure. But to most Weezer diehards, they recognize it as some of Weezer’s most resonant, profound musical work and it’s become a cult favorite. It’s like the Office Space of rock albums.
Weezer’s having this awesome tour right now where they’re playing 2 nights, the first night dedicated to the Blue Album, the second to Pinkerton, with their greatest hits sprinkled throughout both shows. Weezer’s bassist, Scott, is a The Hundreds supporter, and was kind enough to hook it up for the Blue Album night here in LA. The band engaged by counting backward through their years of hit singles, Hurley, Raditude, Red Album, Make Believe, Maladroit, Green Album, Pinkerton… Then an anxious intermission, followed by a return to stage for the entirety of the Blue Album.
The last time I shot Weezer was almost a decade ago in Japan. The guys are in their 40s now (not that you can tell), but aside from that, not much has changed. Somehow they’ve maintained their original fanbase while attracting an entire new generation of Weezys (or whatever they’re called).
As you may or may not know, the newest album is entitled Hurley, based on Jorge Garcia’s “Lost” character. And so, who cameo’d for a round of guest vocals? Hurley, of course.
I had to dust my lens filter for Rivers’ fingerprints afterwards.
Ok what else.. My favorite Weezer song of all time is a 3-way tie between Jamie (off DGC Rarities Vol. 1), Susanne (for the Kevin Smith/Mallrats/Jay & Silent Bob Strike Back connection), and Mykel & Carli.
Mykel & Carli was written for Weezer’s 2 biggest fans of all time, the Allan sisters, back in the band’s early days. The girls even founded the Weezer Fan Club. A couple years later, after attending a Weezer show in Colorado, the girls tragically died in a car crash. The band eventually took a 3-year hiatus, dedicating the Green Album to them, and the untimely deaths have rippled throughout much of the music landscape with both Black Market Flowers and Jimmy Eat World later writing songs about the loss.
This footage is from 1997′s Mykel & Carli tribute/benefit show in Hollywood, only a month after the girls’ passing. Rivers sings the song solo, with Mykel and Carli’s parents watching offstage, and it was actually the last time the band has ever played that song.
NME labeled them the #1 Best New Band of 2010, and LA Weekly just recently featured singer Bethany Cosentino as their cover story. Best Coast performed Friday night at the Gibson Ampitheatre here in L.A. and here is some evidence of that:
This year, we’re thankful for… All our dedicated The Hundreds diehards who camped out for days, slept overnight in freezing temperatures, skipped Thanksgiving dinner, and dealt with a 3am lineup in the rain to get inside our annual Black Friday sale.
Here’s the view from The Hundreds New York:
Onto The Hundreds San Francisco:
And of course The Hundreds LA, with our fattest line in the 4 years we’ve been doing Black Friday:
Danny‘s working on the THLA Black Friday video for you guys, of course Gomez makes a cameo.
thny photography by ynoT?
thsf photography by Dorian
By the time a finished The Hundreds product gets in your hands, it’s gone through quite a journey. From the conceptual/design stage, to sampling, sales, production, distribution, and purchase.. and somewhere amidst that all is marketing, and the photo shoots and encompassing campaigns to tell the story of the pieces. This week alone I had 3 photo shoots to deal with. Public Label S/S 2011 was one, with our face Logan, you may recognize him from the current season of Public Label. Here’s a very exclusive sneak peek at how the next season of Public Label is shaping up…
I also shot Ren, who graciously modeled our Spring/Summer 2011 range of The Hundreds Eyeware. Here she is in our classic Phoenixes:
Afterwards, Ren took her model mask off and revealed her true identity.