If you haven’t figured it out by now, The Hundreds’ flagship stores are conceptualized around multiple running themes. The color black, popular film storylines (backed by our L.A. tinseltown roots) such as 2001 and Peter Pan, and perhaps most subtly, of time. More specifically, timelessness.
The Hundreds LA was designed as a modern street boutique, built for now, memorializing now. You see it in it’s sleek cabinetry and minimalism, plus the contemporary lines. When it came time for The Hundreds SF, it was all about taking that notion of time and exploding it. So when you enter the bomb-proof sliding door, you’re confused as to which era the design is derived from. Are you swimming in the ancient catacombs? Or is it a 1970s-inspired interpretation of the super-future? Past or present, both or neither?
Again, it’s this idea of timelessness. As we’ve always regarded, The Hundreds is a timeless brand, so the stores carry on the spirit of not being easily pigeonholed into one specific period.
The Hundreds New York is no exception. Once more playing off of time, THNY has been designed around the idea of being a modern boutique, but perceived half-a-century into the future. So although the store’s feel is familiar and recognizable as present-day, the ceiling has atrophied, the paint faded, the facade corroding. It’s an homage to New York’s long-winded history, and the character and magic that the City holds. There’s a story within these flooded streets and stained brick fortresses, and there’s mystery here within THNY as well.
If these walls could talk…
The Hundreds New York GRAND OPENING will also see the release of 2 limited t-shirts, exclusive to THNY, featuring the iconic imagery of NY-based photographer Craig Wetherby.
The first t-shirt features a 1996 black-and-white of the Brooklyn Bridge:
and the second, an aerial view of the World Trade Center, captured a day before 9/11, on 9 – 10 – 2001.
To learn more about Craig’s photography, visit craigwetherby.com.
photography by Craig Wetherby
Enjoy the last drops of summer. You’ve earned it.
The Hundreds x SSUR dropping in just over a week, in limited quantities as usual, exclusively at The Hundreds New York.
The Hundreds New York cast and crew: NA, Victor (cameo), Sammy, and Ramon.
These New Era 59/50 fitted caps will be available for sale at The Hundreds New York on opening day, and no, they do NOT say RSWD:
The store’s coming together… The story’s coming together.
Here are just some of the The Hundreds New York-exclusive t-shirt graphics that will be available at the store opening.. Stay tuned for the time, date, and location.
I’m not one to turn down lunch with Joe Hahn and Peter James Lee at Senor Fish downtown. Peter runs one of my favorite photo/blogs, because of it’s quality and simplicity. He even does a write-up on Locals flip-flops, which I love to collect. Be sure to check it out HERE.
The salsa piano could be Stevie Wonder’s worst nightmare if he gets it just a little wrong.
Afterwards, we take the new Linkin Park album for a car test around L.A. This is a privilege considering there are only a handful of copies worldwide right now, and just about as many people have actually heard it. A Thousand Suns is out in a month, and Joe, Mike, and the rest of the gang have dropped plenty of blood, sweat, and tears on the record. You can tell it comes from them, but it’s a new direction, and I can dig it.
It doesn’t slow down at The Hundreds. Just when I think it can’t get any busier, I find myself a year later wondering if it can get any busier. Kimiya, Benjie, and I are in a meeting, and she hijacked my camera. These are clearly not my getaway sticks:
Us, hardly working:
Sorry for the Blair Witch pic, but this is a glance at the SSUR x Converse shoe, “the Great Black,” which was launched tonight at UNDFTD. Instead of putting the camera in my friends’ faces while they enjoyed the burger truck and free beer, I figured I’d just shoot the shoes instead of the typical party shots. So this is all you get and don’t cry about it, you big baby.