The Hundreds team rider Carlos Zarazua:
video by Dan Abadi
The Hundreds team rider Carlos Zarazua:
video by Dan Abadi
When it comes to logo work, it’s a lot trickier than most people realize. Just with our own Adam Bomb logo, when he’s broken down to a 1-color graphic, he can look inverted depending on a light or dark background. I was researching the Olympics logo tonight, I had always been told that the design is symbolic in that every flag in the world contains at least one of the rings’ colors. Apparently that was wrong, and the popular notion that the rings represent the 5 participant continents was right. And then I also found this bit on Wikipedia, which outlines the rules by which the Olympics logo is meant to be exhibited. Although it seems anal and even trivial, shows how important it is, for design and branding purposes, to stay consistent with original intent:
Despite misconceptions, the black ring may not be simply swapped out for a white ring if the symbol is placed on a dark-colored background. The rings may be produced in either an interlocking or solid version. The solid version may be produced only for single colour reproduction in the following colours: blue, yellow, black, green or red from the Olympic Rings, or white, grey, gold, silver or bronze. The interlocking version may be produced in any of the aforementioned colours, or in full colour. Reproduction on a dark background is limited to monochromatic yellow, white, grey, gold, silver or bronze. Full colour on a dark background is strictly forbidden. Reproduction on a colour background is limited to monochromatic black, white, gold, silver or bronze.
I still don’t really get Facebook. Friendster, Myspace, had those figured out. Twitter, got it. Tumblr, Formspring, yup, already there. But Facebook? All the poking and friend-request-ignoring, and all that.. Sorry.
Anyways, I pulled these photographs from our official The Hundreds Facebook page (that I NEVER update). They’re posted by TH heads worldwide. TH heads who are clearly smarter and web-savvier than me.
Muhammed Nabil Oyolola:
A few from Ryan Coulson:
Erica Georges (I always see these two at THLA):
The first Iranian in the NBA, Hamed Haddadi of the Memphis Grizzlies:
and Dennis Pihl:
Keep ‘em coming. And I’ll keep trying to figure out Facebook.
Like most of the world, we’re fixated on the Olympics right now, but for us, our reasons are selfish. If you caught the snowboard Finals earlier this week, professional snowboarder Louie Vito took a solid fifth place. And if you looked closely, you’d see that he was sneak-peeking The Hundreds’ upcoming Louie Vito collaboration snowboard with OMATIC, with artwork provided by Revok. The Hundreds x Louie Vito x Omatic snowboard doesn’t hit stores until next winter, so hold onto your beanies. This is all you get for now:
You can watch Louie’s runs HERE at the NBC Olympics website.
Tradeshow week is wrapping up in Las Vegas, and for everyone in attendance, I’m sure they were all thinking the same thing: “What’s up with all the rolled-up jeans and boots?!” No, just kidding. (Kinda). But I do think it was clear to everyone that as far as design offerings from streetwear and menswear lines go, there’s a noticeable shift going on. Usually, in regards to Capsule, MAGIC, Project, and the other apparel shows cracking off twice a year in Sin City, I’ll blog about streetwear explosion or implosion, or the industry, or the economy. But this time, let’s discuss Design: the clothing and the branding.
I think it’s safe to say that the second wave of aboveground streetwear incited in 2003. That was 7 years ago, which is a long time if you really think about it. Young brand owners who were in their early 20s then are hitting 30 now. The customers who were ditching class to line up for obnoxious sneakers in the early ’00s are either pushing paper at desk jobs or baby strollers today. So, what was once young and casual and “fun,” has evolved into a trend of dressing “older,” dressing “better” and as Benjie here likes to say, “Getting your ‘grown man’ on.”
I have nothing against rolled-up jeans and boots. I have nothing against all the newfound fashion snobbery. (Well, maybe I do, but that’s a blog post for another time). I just think it can be unfortunate that everybody’s on this dressing “older” and dressing “better” tip (as if a good t-shirt and cap can’t be OLDER and BETTER), but what’s even more insulting is that so many of our fellow brands and peer designers are catering to this philosophy as well… whether they actually believe in it, or just see that the customer and money is there now. Ditching colors for all grey everything and subtracting the youthful energy and freedom from their product range. The statement is loud and clear: “Time to grow up.” Sadfaces all around.
As a consumer, if you wanna go get your grown man on, enjoy yourself. You’ve moved beyond streetwear, I understand, and I’m sorry to see you go. But for our fellow streetwear brand-runners, I think it’s important to remember who our collective customer is. He’s young, he’s not so serious, maybe he likes to skate, and perhaps listen to hip-hop. He was a lot like you, actually, back when you weren’t so conscious of being an aged fashionista or trying to look serious in your grown-man clothes, when in fact you look even more ridiculous trying to do so.
So here’re the cliffnotes, to all of you who haven’t fled to A Continous Lean already. This is a call to all my brothers in the “streetwear” field: As our friend Buscemi puts it, “Stay in your lane,” because you’re about to dismiss a very important core customer: the dude who’s always gonna be 17 years old and shopping for an inspiring, smart, and pushy graphic t-shirt to kickflip in. For many of you (certainly not all, but many) you’re playing another man’s game, and there’s a possibility that both you and your customer will lose that competition.
But most unfortunately, you’re forsaking a very good and creative thing that we’ve all helped build because you’ve been convinced (by yourself and/or others) that it’s not relevant anymore. Just because it’s not relevant to YOU. Don’t shoot yourself in the boot, friends. Streetwear was the past for all of us, but for The Hundreds, it’s the present, and it’s still very much the future.
This past week, The Hundreds exhibited at the Capsule show in Las Vegas. Alongside friends like Staple, Freshjive, Public School, Mishka, Triumvir, we were surrounded by Creative Recreation, Opening Ceremony, Rogues Gallery, United Bamboo, and Red Wing Shoes, amongst others. Big ups to my friend Deirdre and the rest of the Capsule crew for going big and making a statement with this tradeshow. It’s everything a good show should be, not noisy, comfortable for the retailers, and a solid exhibitors list that is unparalleled.
Chris and Bobby from Acapulco Gold stopped by our booth for a minute. Chris was holding onto a pretty ridiculous AG collaboration, and I mean that in the best possible way.
Jon does Lightning Bolt, the recently resurrected ’70s surf brand. We got to talking about whatever happened to the Aloha spirit out in Hawaii. Now the locals are all about MMA, ice, and toughguy beatdowns, huh? Jon’s bummed, just surf and love!
Alice told me I better not put this on the internet, but I think she was being facetious. So here’s Alice, she and her partner got their own line now, her namesake Barlow. It’s very cool, inspiring, and impressive. Plus she’s having dinner with my favorite comedian in the world this weekend. Thanks, can I come?
This is our old friend Alex. He’s incredibly tall, I had to stand on my tiptoes to get a normal shot of him where the perspective wasn’t all skewed. Alex has his own shoe brand now, Thorocraft. Now THESE are some hardbottom shoes I can get down with.
Speaking of old friends and shoes, Christine Su has finally pursued her dream. She and Liz are behind Su-Yoon, the women’s shoe line that incorporates a lot of retro sneaker aesthetic into the designs. I’m sure you’ve seen the commercial with DJs Clark Kent and Neil Armstrong?
This was drawn on the ceiling in one of my cab rides. Bye.
From the heart of Los Angeles, all the way to the Bay Area, what could represent a limited edition North/South Golden State collabo with our friends at True, better than our buddy Adam Bomb rocking an eye patch, a silver helmet, and backed by two crossed swords? True has been a well-respected Bay Area clothing retailer since way back in the day, and this is part of their Native Leagues Project, which features collaborations with clothing labels, based on the area’s sports teams. This colorway will only be available at THSF and in our online store tomorrow.
This week The Hundreds Spring 10 delivery continues with another batch of new T-shirt designs hitting stores. The selection includes: Artifacts, which features an array of retro audio formats; Biffs, inspired by one of our favorite ’80s movies; Ensemble, which gathers all The Hundreds characters to date; Tri-Di, for some real 3D logo action; Lisa, guest artist Steve Nazar takes inspiration from “Weird Science”; and last but not least, we Revolve around science like Ghostface Killah.
Our warehouse crew is busy getting our Spring Delivery 2 orders out to a The Hundreds retailer near you. Boss is busy getting out his hardflips.
The Warriors’ Stephen Curry is a good dude. And a bigtime TH fanatic. Supposedly he’s pretty good at basketball too.
Dave Choe stopped by later in the day. The artist just wrapped up his San Francisco show and is preparing for his big solo show in LA later this year (first in 6 years), and will soon unveil a 300-page hardcover book. Check out his new car. That’s flat black paint, not wrap. He was in Vegas a month ago, won big at gambling (as usual), found this Benz on Craigslist. He lugged over a trashbag of cash to the seller, dumped it on his table, and drove this sleek ride home to LA.
By the way, that’s the second time he’s done something like that. Wouldn’t it be cheaper to take the bus?
Looks like the Batmobile. I love Dave’s Punishert.
He admits the car is super impractical but fun for right now. This is Dave, he can get away with things like this. He likes to pull up to gas stations blasting death metal and not knowing the answers to any questions curious onlookers have about the car. Last week in San Francisco, some dude crashed while ogling the black beauty.
Sometimes his Korean mom borrows the car to drive it to church. Imagine that.
Just read Dave’s blog. It’s the best.
They say streetwear is dead. It’s not dead. It’s just different.
Case in point. Look at Mishka’s new Spring collection. One of the best ranges I’ve seen this year from our peers, start to finish. The overall presentation doesn’t hurt either. Check out the rest HERE.
What about what Rick’s got going on at Reserve? Sure, you can find the latest from Freshjive and Warriors of Radness inside the Fairfax haven, but what about the window painting by John Downer? Check out the process HERE.
And did you catch Primitive’s latest video? The Red Cup crew are up to their usual antics with the finest ladies the valley has to offer, but then they get fan favorite Shay Maria in the mix?? Game over. Where do you go from here?
It’s tradeshow week in Vegas, so expect a more in-depth wrap-up of the industry goings-on by week’s end. In the meantime, you can always keep up with daily streetwear news by reading The Feed right here on our website.
Okay, it’s another Music Monday. I don’t know how regularly I’m gonna do these, maybe forever, maybe this is the last one. It’s just that I’m so utterly bored with music out there in both the underground and mainstream that it gives me an excuse to dig for solid tunes. And hopefully it’ll encourage you to keep looking for good music as well. When was the last time you listened to an album that truly moved you? Sad, isn’t it?
But enough of my aural fixation. This time around, Music Monday goes to the other cast and crew in the The Hundreds’ Design office. Here’re their picks:
Patto “You, You Point Your Finger”
Kausion “What You Wanna Do”
Mos Def “Auditorium” (Live in Osaka, Japan)
D-Lo f/ E-40, Beeda Weeda, The Jacka “No Hoe Remix”
and my buddy Mike wanted me to push this one for his homeys:
Get Busy Committee “I Don’t Care About You”