Last night, Johnny Cupcakes had another one of his chaotic meet-ups, this time at Diddy Riese in Westwood near UCLA. I love Diddy Riese’s massive ice cream sandwiches, I figured I could kill 2 birds with 1 stone.. say hi to my friend and bring home a bag of macadamia nut white chocolate chip cookies. But after I got there, I realized I’d only get half of the job done. I saw Johnny but wasn’t about to wait in an hour-long line to get my fix. Bummer.
YORKATRON in the house! Mike York and little Jake York check in on us. We were just talking about how much it sucks to meet your heroes in the skate/street world. 99% of the time, it’s not only a letdown, it’ll totally turn you off.. that’s where the thin line between love and hate can really fade. But not with York, this dude was a skateboarding icon for so many of us at TH, and the dude is nothing but love in reality. I guess he accounts for that rare 1%.
York’s still busy with TURF. But his real job is being Superdad to Jake. That’s what’s up.
Bay Area rapper and hip-hop’s finest wordsmith, E-40, just stopped by The Hundreds HeadQuarters to talk about a top-secret project we got going on together. Eh.. I guess it’s not so secret anymore. San Francisco, this one’s strictly for you, and the collaboration will coincide with E-Feezy’s double album release in March. More news on the strict THSF release later on, but for now, you’re left going Hmmmm…
Speaking of S-K-A-T-E, here’s noted skate photographer Atiba vs. P-Rod for Markisa. And you’d be be surprised at who wins. What you shouldn’t be surprised at, however, is P-Rod rocking The Hundreds “Formosa” denim throughout.
Paul, if you wanna get down, I got a mean body varial straight pressure-flip. Just sayin’.
Lunch with the Mighty Ray of Mighty Healthy at Sushi Gen. Ray’s got spot-on impressions of a few key players in the industry. He insists that he doesn’t have impersonations of Ben and I. If any of you guys see it, lemme know, and I’ll retaliate on Youtube with my Ray impersonation.
This is my friend Lillian, she and Niko started up their own jewelry line recently, a passion project entitled Sophia Morte. It takes a lot of guts to put everything on the line, get out there, and see that dream played out. But for Lillian and Niko, I guess it’s a calculated risk. Their jewelry is pretty awesome.
Ah, my photo’s kinda off here. These are rings decorated with teeth…
Apollo skates for The Hundreds and infiltrated our headquarters last week with his show, In The Cutts. Lately, he’s caught up with Macaframa, Cardiel, FTC, and Girl Skateboards, but now it’s our turn. Catch the latest episode, and you’ll even get some Scotty iLL airtime. That’s rare.
Now it’s my turn to contribute something to your own inspiration folder. Here are blown-up versions of some of my favorite graphics from the past 6 and a half years of The Hundreds’ t-shirts. Maybe you remember most of ‘em, maybe it’s your first time seeing some. Over time, I’d say we’ve conceptualized, designed, and illustrated literally hundreds and hundreds of unique graphics. You can imagine how many creative blocks we face, how often our conceptual well runs dry,.. we put a lot into our work, from start to finish. Everything has to make sense, the story, the composition, the lettering, colors, the placement, and after all that,.. at the end of the day, is it a good-looking t-shirt?
Inspiration can come from everywhere. On the internet.
Here are some excerpts from my inspiration folder, an assortment of photography and found documents. I must emphasize that I didn’t design or shoot any of these images.
What I see here, and derive from the design, or story, nostalgia, or overall sensation altogether, trickles down to t-shirt graphics or stylistic elements in our apparel, or other facets of The Hundreds’ branding and presentation. Pictures speak a thousand words, but it’s how you interpret that subtext that makes all the difference.
photography/illustrations/designs by their respective owners