Monthly Archives: May 2009

FLASHBACK FRIDAY.

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The great thing about running a daily brand blog for almost 6 years is that you accumulate quite a library of photographs.  Terrabytes and terrabytes of imagery, documenting the entire process and life of the brand, friends, lifestyle, memories that we’d like to keep, and plenty I’m sure we’d like to forget.

It’s Flashback Friday!!, I guess.  I just made it up.  I don’t know how regularly I’m gonna do these, but I think it’s important for you to see and understand our past to appreciate The Hundreds today.  Like this shot.. this was our upstairs office on Rosewood Ave. when it was really just Ben and I on the grind.  He scouring invoices, and me sketching out ideas.  Internally, the company’s come a long way since then, but I believe the spirit is still the same.

This is our Kirby shirt.  I really liked this piece, but from what I remember, it didn’t sell so well.  The interesting thing about this tee graphic is that I conceptualized it as a response to what was going on in popular streetwear of the time.  Back then, earth-tones and backpack hip-hop technical wear were a big deal.. a bright, colorful graphic like this, based on Jack Kirby’s comic-book-style energy dots, was not necessarily the most strategic move. Especially considering it was designed as a front-crest hit / back oversized graphic, as an homage to 80s-style surf t-shirts.  But whatever, it fit us, and eventually the market caught on.

I think we were in Berlin, Germany here. Maybe 3 years ago?  Correct me if I’m wrong, guys?  That’s Fats, Steven Vogel (Black Lodges), Ben, and Jeff Ng (Staple).  Looks like I had penne pasta, and spared the olives, as usual.

Years ago on BOND‘s front porch with the London crew.

Back before the store existed, but Rosewood was definitely alive.  Baron Davis, Galia, Gomez Warren IV, and D Mack.  Those 2 shirts were part of our L.A. Restaurant Series that particular season… Randy’s and Pink’s.  Why is Gomez wearing an Abercrombie sweatshirt? Strange.

This is the first photo of Tony (ynoT?) I ever shot, working on his bike with Scotty iLL in the very spot where the bench exists now in front of THLA.  Before this, he had a much cooler, street-credible life.

Here’s Aly busting a frontside at Mei Foo skatepark in Hong Kong.  I don’t know why I included this, it was just a really fun day.

by bobbyhundreds

HALF-MAN. HALF-AMAZING.

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by bobbyhundreds

ANNALOGY.

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Anna (aka DJ Annalog) at The Hundreds HQ this afternoon.  6 foot tall model / DJ / designer / Twitter addict who just moved to Angel City from Orlando.  She likes to skateboard also.  Hello.

by bobbyhundreds

BREAKING DOWN THE WALLS.

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My office should be more interesting. I blame it on my computer.. all the cool stuff that should be pushpinned to my walls is digitally tucked away into digital folders on my digital desktop.  Regardless, here are some scenes from around my way.  Funny how even though they’re found in physical space, you’re seeing it through the computer screen anyways. I can’t win.

Jena Malone in a heather grey, vintage Maui & Sons crewneck fleece?  That’s a win-win.  Great inspiration, right at eye-level next to my monitor.

I’m fascinated with taxidermy.  I don’t know why, but dead, stuffed animals are cooler than vinyl figures.  I want a gigantic moose or deer head with goliath antlers to hang behind my desk.  Maybe then, people will take me seriously.

Until then, I’ll stick with my buddy here who I found at a street market on my last trip to Hong Kong.  Look at that beast, built for combat.  The military couldn’t devise something like this if they tried.

MOMENTS BEFORE BODILY INJURY..

Danny Way grinds a kinked rail.. Plan B’s “Virtual Reality.” I remember the first time I saw this ad, I couldn’t wait to get my hands on that tape. Once I got it, I played it so much that it broke the VCR.  Remember when the film would get all tangled in the gears?

And fittingly.. one of the first teasers for a new skate company that rose from Plan B’s rubble.. GIRL SKATEBOARDS. Off to the side there, Agyness Deyn and Vivienne Westwood, muse and master.

I’m actually not a big Nirvana fan.  But I’ve always been intrigued by Kurt Cobain, his style, attitude.. his life and demons.. he is an icon, and in many ways, encapsulates the (teen) spirit of the ’90s for me.

Off to the right there is the “business card” for my first “clothing brand,” named after me.. Bobby K. Kim, Inc. when I was 12 years old.  The back of the card has the 4 logos associated with the brand.  Lettering by hi-liters and traced with fine-tip Crayola markers.  Don’t be fooled, I actually have really good handwriting… so as a response, I mimicked the elementary childlike aesthetic a la Bill Watterson.  And look, the same color sensibilities you’ll find running throughout our designs today. Whattyaknow.

On the left, a yacht designed by Jeff Koons.  I want one.

On the right, Eric Ricks.  Eric Ricks was my favorite skateboarder as a teenager, and I was honored to recently discover that he’s a fan of The Hundreds. He mailed me an autographed card, which is bigtime in the book of life. Thank you, Eric.

As you’ve seen from our current season of graphic t-shirts, Steve Nazar’s T&C Surf characters were a huge influence on my creative life.  This original Nintendo game was ridiculously difficult for absolutely no reason. I still suck at video games.

by bobbyhundreds

HONEY MUSTARD AND SARSPARILLA.

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Julio (Trust Nobody) is in town from Barcelona, Spain.  This dude’s got it together.. a healthy sneaker enthusiast, streetwear shopkeeper, as well as a hardcore fiend.  Hardcore music, that is.  Look at that Integrity shirt!  Julio can’t wait for our Chain of Strength collaboration t-shirt to drop at the end of this month.. he still has one of the originals from back in the day.  He also has an eyeball tattooed on his Adam’s apple and it creeps Scotty out.

Chad and Yoshi (MR44) of Foreign Family also joined us for lunch at Wurstkuche.  We came here because Julio’s vegan and Wurstkuche has vegan sausages.  The fellas are doing some kinda weener exchange.. swordfight? Huh?

by bobbyhundreds

ROLL CALL. BY STEVE NAZAR.

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For our Summer 2009 range of t-shirts, we worked with artist Steve Nazar to formulate The Hundreds’ own cast of characters in the vein of his ever-popular T&C Surf cartoon figures from the 1980s.  The twist being that I had Nazar personalize the characters around different staff persona here at TH.  Aaaaaand of course, I didn’t really consult with any of the guys before Steve and I ventured forth with the caricaturized depictions.  I’m sure the guys don’t mind…hmm..

See if you can match up the following with their real-life counterparts.

Introducing.. “Fatty Bear”

“Way Jose”

“Skunk”

“El Rhino Loco”

“Captain Handsome”

and “Riot.”

IN STORES NOW.

photos by Paul Sun and The Social Trust
by bobbyhundreds 

HAIL MARY.

Jun Cha tattooed Jermaine Dupri’s ribcage last night..

..look familiar?

by bobbyhundreds

TRICKY RICKY.

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360 kickflip / noseslide by TH team rider Ricky Webb in the July issue of Skateboarder.

by bobbyhundreds

HYPEBEASTIE.

Every half-decade or so, we go through another Beastie Boys resurgence.  I think we’re in the middle of a revival right now, what with their upcoming tour, new album in a few months, the entire “Sabotage” track lumbering away in a Star Trek car-chase scene. They even played “Sure Shot” at the Laker game this afternoon.  

Personally, I love the Beasties.  I’ve been there for them through thick and thin.. From punk to party to politics.  The Spike Jonze videos, Bape endorsement before you endorsed Bape, the wacky workwear fashion antics that influenced a generation of streetwear.. Anyways, I know I already told you my top 5 Beastie Boys vids, so here are 3 more. You can never have enough.

“Pass the Mic”

“Shadrach”

“Girls” (not a music video, but the music. In a video.)

by bobbyhundreds

RATS.

The other day, Seu Trinh was in the office, and being the renowned skate photographer that he is, Scotty asked him where was the craziest place in the world he had been to? “Los Angeles,” he responded without hesitation. And you know what, I’d have to agree, if it weren’t for SAN FRANCISCO.

I just got back from a whirlwind trip to the Bay Area. While I was busy shooting our Winter ’09 lookbook deep in SF’s Tenderloin District, this guy interrupted my shot.

His name is Reddsman, and he has a pet rat.

And then over on the other side in Union Square, was this. A mouse lying on a cat lying on a dog. I ain’t lying.

by bobbyhundreds