Monthly Archives: June 2008

Click the image to download the photobooTH wallpaper.

by bobbyhundreds

NO COMMENT.

Continuing in the longstanding tradition that The Hundreds loyalists such as Ron, Jess, Dustin, Adam, and Wes set forth, Karim (Houston) strongarms the rest with an Adam Bomb.

I forgot who emailed this one over, but now dude’s got a permanent TH t-shirt on.

Remember Ron from South Carolina (here in a vintage HOTDOG tee!)?
Now he’s got his wife involved…

by bobbyhundreds

by bobbyhundreds

by bobbyhundreds

A couple times a month, we’re gonna shout-out a particular The Hundreds stockist somewhere in the world for our ONE-SHOP STOP feature. Starting it off, we got the legendary Skatepark of Tampa, located in Florida. In their own words:

"Skatepark of Tampa is dedicated to skateboarding. Founded in 1993 during skateboarding’s dark years, SPoT soon became a shining light on the east coast. Over the years Skatepark has become world-renowned for it’s "for skateboarders, by skateboarders" events, specifically Tampa Am and Tampa Pro. Skatepark of Tampa was started to simply provide a consistent, fun place to skate with friends and will continue provide a ‘real’ facility for skateboarders to visit from around the globe. ’93 ’til infinity…check it at skateparkoftampa.com ."

Big Bert tells the best stories. Check this out fool!

Happy 1-Year Anniversary to ATLAS .

This is the other, way cooler, better-dressed, Bobby on Rosewood.

Balenciaga whaaaat!

That black SUV in the corner is Mary-Kate (or Ashley??) Olson’s. She’s often at Catwalk, the vintage store next door, where she finds all her crazy getups, like old-man glasses and gramma sweaters.

Anthony, in the foreground here, is an urban hunter, a professional paparazzo. He’s one of the several paparazzi that camp out in our back-alley to shoot celebrities that float around Rosewood. Says he’s been doing this now for a good 15 months, and before that, had never picked up an SLR camera. And from being an accountant to holding down a multitude of desk jobs, he says this is the best career choice he’s ever made. He was driving a nice Beamer and had a golden tan, so I believe him.

Bob doesn’t care for famous people. All he needs is a crate, his guitar, and crazy headphones so that he can’t hear himself play.

The Hundreds team rider Apollo’s making the move down from Sacramento to skate for us. In the meantime, he’s making ends meet by directing traffic on RSWD.

H.

by bobbyhundreds

Tomorrow (Thursday) morning, we’ll be unveiling our latest season of exclusive Rosewood Collection t-shirts at both The Hundreds Los Angeles and The Hundreds San Francisco. Remember, you can only get your grubby paws on this collection by stopping by Rosewood and/or Post.

Here’s a sample of just some of the tees that will hit the floor. To see the rest, you gotta come in.

by bobbyhundreds

This is the story of The Hundreds San Francisco.

It took us a few visits to San Francisco to lock down a space we were happy with, but right when we saw it, we knew it was ours. Previously a uniform shop, the tenants before us had policemen and nurses as clientele. Our shop staff still see cops and nurses regularly, but for entirely different reasons.

Look vaguely familiar?

Of course, we went back to Tyler and Spencer, of the respected design firm TylerSpencer , to ask for their expertise in the buildout.

After coming through with the first Store in L.A., Tyler and Spencer knew they had to up the ante for the second go-around. So they brainstormed a vision that took our original premise for THLA and evolved some of its key elements, while also involving a new themed experience.

The second chapter of our retail saga.

Because THLA was wrapped in a custom-made wood buildout, Tyler and Spencer proposed a new material that we had personally never seen throughout any other store: Rock. Molded from the walls of the original quarry where the California Gold Rush started over a century ago (the reasoning may be obvious), the rock was to create a cave-like experience that recalled dramatic overtones of mysterious adventure.

Inspired by a hodgepodge of classic cinematic tales like Indiana Jones, 2001, and the Goonies, the goal behind the space was (kinda) simple. To create a store that mimicked the feeling of going on an theme park ride, instilling nostalgic memories, providing a retail experience like none other, while maintaining brand integrity.

Of course, the color black is the recurring theme throughout The Hundreds, and is once again repeated through a variety of materials and textures in the store. The skeleton/fossil installation at our first store also blossomed into the overwhelming theme here at THSF. The pillars are engrossed with skulls, referencing the Catacombs of Paris. In the back, the mountain of rocks has evolved into the face of a skull, an homage to "Skull Rock," Captain Hook’s sanctuary in the Peter Pan story (remember? ), considering the parallel between The Hundreds and The Lost Boys.

After this photo was shot, the floor was coated with several layers of high-gloss to give the illusion of black water. The central showcase was also installed with lights fixed underneath, thus appearing as if floating through the shop.

We’ve also hidden some little secrets throughout THSF. Archaic ruins of the cultures that are ingrained in The Hundreds, are also enmeshed in the store’s fabric. I’ll elaborate on some other secrets as time moves on.

Although much of THSF portrays an ancient vibe, TylerSpencer also successfully incorporated a futuristic emotion by pulling in sleek materials, metals, and light fixtures. The result is an unexpectedly successful formula of old and new fabrications, to work with the notion that The Hundreds is inspired by the past and also setting the pace for the new. Neither here nor there, a truly timeless brand.

This was the installation of the literally bomb-proof sliding laboratory door. It even makes that cool Star-Trek sound when it whips open.

The dressing room is a jarring departure from the rest of the shop, as if you’ve stepped through the looking glass and entered an odd, sterile dimension. The glowing orbs are an allusion to the Skull Rock’s glowing white eyes. Not that you’d ever guess that.

The morning of our opening, March 20th, 2008.

Sleepless in San Francisco.

And finally:

585 Post St. San Francisco, California.

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By Gomez.

I apologize to all the customers that were in the Store, outside the Store, and were running for their lives away from the Store today.

by bobbyhundreds