On Saturday night, we threw a Grand Opening party at The Hundreds San Francisco for our friends and family. Thank you to all who came out, especially the ones who made the trek from the Southland.
All photos by Paul Sun of The Social Trust, except for the fisheye shots by Vito. If you don’t see your photo up here, you were 1) too cool, 2) too ugly, or 3) too incapacitated to keep your eyes open long enough for the flash.
THERE’S WAY TOO MANY PHOTOS TO POST HERE SO…
Scotty and David just got back from a whirlwind TH sales-trip, starting out from THSF and up through the Pacific Northwest. Along the way, they hit up some of our strongest accounts and documented a closer look at street/skate retail in the top-left corner of the U.S. of A.
..Such as 510 Skateboarding (Berkeley, California).
To see the rest of the journey, click on the image above or…
This guy asked to be put on The Feed. He called himself Ghetto Vader (aka Ol’ Dirty Vader) and kicked it on the curb for a good 15 minutes with this mask on.
I figured the overall package was just too good to relegate to the sidebar. Front-page status, pronto!
by bobbyhundreds
Most kids sweat the superheroes, the X-Men, the fantastical characters with special powers, opposing strengths and weaknesses, and accompanying storylines. For me, instead of comic books, I pored over Transworld, Thrasher, Big Brother, Slap. I didn’t have a Spiderman calendar, I had a fold-out poster of Dyrdek doing a frontside noseslide on a waist-high planter. In all honesty, I’m not sure how it is today with the kids and how they look up to the new generation of skateboarders, but when I was growing up, these guys were heroic. Idols. Larger than life. It was an entire universe that couldn’t be formulated, a cast of dynamic personas that couldn’t be scripted, each pro skater carrying a unique style, attitude, and responsible for reinventing the urethane wheel in their own fashion.
That’s what I spent the better half of lunch today talking about with Salman Agah, veteran pro skateboarder and 1/2 of Skate Book, a quarterly skateboarding magazine book compendium that not only documents modern skate culture, but immortalizes the skate of yesteryear by reanimating it for today. Skate Book also shares a dialogue with its accompanying web counterpart SkateBook.tv, where you can watch further video editorial.
I guess you could say Salman was like ..hmm.. Juggernaut? to me. He was always about charging head-on into a session, executing with concise, compact precision. Pummeling right through.
Be on the lookout for Skate Book’s second issue, which is due out soon at a skate shop near you. 2 words, kids.
Cardiel.
Kelch.
by bobbyhundreds
I stopped by Robbie Conal‘s studio after work tonight.
This place is always a sanctuary, a respite from a busy day. Constantly filled with creative movement, inspiration, and Robbie’s colorful stories.
Debbie was home. She’s a respected artist in her own right, as the Title Designer for such films as Cold Mountain, The Talented Mr. Ripley, and Michael Clayton. She also keeps Robbie on track, which is a job in itself.
Melise is a sculptor, but tonight she was whipping out her signature catbutts on legal pads.
Magnificent.
by bobbyhundreds
The last time I owned an actual video game console was my Sega Genesis back when I was 9. So when I found out that Xbox and Rockstar Games wanted to give me a limited edition GTA IV Xbox 360 console (limited to 500 worldwide, 250 in North America), I put down my PowerGlove and headed to SA Studios (home of Mr. Cartoon and Estevan Oriol) to pick up my gift.
This is it. 1 of a few hundred. A special-edition Xbox with GTA IV artwork on the console. And supposedly Grand Theft Auto IV is set to be one of, if not THE, biggest video games of the year. I’ll be happy with any game that’s a remote improvement from Altered Beast.
This is the first time I’ve actually held an Xbox controller. I tried to play this ninja/samurai game, but got stuck in the first chamber for 14 minutes. Even with no enemies in sight. I got fed up and started swiping my sword at the walls, jump kicking the cement, and using up all my energy. I guess that’s the first time in video game history that someone’s actually lost to a room.
Victor and his brother Mike own Chocolate Crocodile, one of our accounts in the Valley. Victor also helms ID Agency, the marketing agency which set up this whole shebang with Xbox for the West Coast. The last time I saw Victor was when I interviewed him for Stance almost a decade ago for some of his automotive work. It’s good to see him delving back into apparel, and still churning the current under the streetwear bubble.
Estevan Oriol provides some of the most recognized work in entertainment and pop culture (for example, he just worked on Snoop Dogg’s cover). But with the music industry in shambles and all the young biters leeching off his world-renowned photography, it’s not all gold and glory. However, time will tell… They’ll all get theirs, and he’ll undoubtedly get his.
Estevan keeps it strictly film, but he gives me a demo of Toons’ newest digi, fiddling with the video mode. Perhaps a preview of what’s to come..?
Aaaaaaaaaaaaand Mena Suvari was there to get some more tattoo work done.
Anyways.
Thanks to Cartoon, SA, Xbox, and ID for ensuring I’ll go through countless hours of lost productivity.
by bobbyhundreds
Ahh, it’s nice to be back in L.A.
Some lady got stabbed and killed here next to the dumpster behind our office last night.
Oh yeah, Bob’s back.
photos by vito
by bobbyhundreds
One thing that is very much true about SF, the Bay Area, and Nor Cal folk in general is how much pride they have for their cities and communities. Many of the customers I conversed with over the past few days asked me how I liked their ‘hood, coming from an L.A. perspective. If anything stood out, it’s how friendly and warm the people are here. We were on the receiving end of countless “Welcome to the Bay!“s over the week from customers, fixies riding by, or from passing cars. Out of it all, I had the opportunity to make some really down-to-earth, chill, friends in San Francisco.
Like these dudes here.
Kid wanted to shake our hands for being an inspiration behind his own work. I asked him what he did, and he told me he also had a clothing line. What’s it called? “594.”
And that’s when I shook HIS hand for being an inspiration for The Hundreds.
Time to meet some more staff.
Micah can beat Tony in a healthy game of S-K-A-T-E anyday. So I’ve heard.
The other night, as we all watched, a lesbian pushed Dorian, head-over-heels, over a chair at Delirium. Than she immediately made out with her girlfriend for 15 seconds. Everyone’s face kinda looked like this after everything was said and done.
When he’s not parading around Post St. in his “no-style” steez, Big Bert’s holding TH down behind-the-scenes. That’s my man right there! He doesn’t even care anymore,.. not only will he tuck his jeans into his socks, he’ll tuck his fist into your mouth, pal!
Thanks for having us.
by bobbyhundreds
The Hundreds San Francisco opened yesterday, March 20th, 2008, at 585 Post St. in the historic Union Square district.
THSF was designed by TylerSpencer, the same duo who brought you The Hundreds Los Angeles at 7909 Rosewood Ave., and conceptualized around a dramatic, timeless retail experience. Ben and I want to thank TylerSpencer first and foremost, David Cunningham, Huf, all our dedicated retailers in Nor Cal (True, FTC, Cali Skatz, 510, Atlas, District, Heritage, Purist, and RCO), the THSF crew, and most importantly, the city of San Francisco and the surrounding Bay Area for welcoming us up north…
Like my man Jose here.
Designer Benny Gold not only designed an opening-day collab tee, but he was also our first receipt-holder of the morning. Thanks for being a part of TH history, Benny.
Everybody Ray is Everywhere. Coffee + cigarettes = Mighty Healthy!
Yasi (Ask Yasi / Cultist) was here. And I bet you didn’t even notice.
This guy’s got a good story.
After hearing the news about THSF, he sold his Kanye West tickets on a whim, bought a flight with the money yesterday morning, hopped on a plane from LA to SF, waited in line all day, got what he wanted, and drove right back home to Los Angeles. The verdict?
“Well worth it.”
Kanye, hook the man up with some complimentary tix!
The line finally died down by about 5:30 in the afternoon.
That’s right around the time it started getting fun.
There are plenty of details that you probably missed. For instance, the door? (Adam) Bomb proof.
The entire Huf set shuts it down.
by bobbyhundreds
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