Mos up at Vancouver’s pride, Livestock.
photos courtesy of garry bone
by bobbyhundreds
Monthly Archives: February 2008
18 THINGS YOU DIDN’T KNOW ABOUT THE HUNDREDS.
#Essays, #Los Angeles, #RSWD
(1) The skulls and bones embedded in our L.A. storefront were props used in such notable movies as Pirates of the Caribbean 1 and 2.
And Snoop Dogg’s Bones.
(2) Before settling on “The Hundreds,” Ben and I considered over 100 different names, the tail-end losers being “The Holiday Project,” “Garden Variety,” and “The Collection.” Some of the top choices are still used in other ways throughout the company, from passwords to branding. You just don’t realize it.
(3) Every season, our favorite t-shirts are consistently the ones that sell the least. Like anything that involves tonal black-on-black or white-on-white printing.
(4) The lettering in our logo was inspired by the Raiders’ font. Considering how pervasive Raiders-endorsed apparel was in Southern California culture during the ’80s and early ’90s, it was only natural. Oakland what?
(5) You’ll be hard-pressed to find an orange The Hundreds t-shirt. For some reason, it rarely makes sense.
(6) Most people figured out that upon closer inspection, the “Townstooth” t-shirt’s pattern (from Fall 2006) was of a tesselated city skyline. Some even realized that it’s actually the silhouette of buildings in downtown Los Angeles. But practically none realized that when the shirt is flipped over, you can see buildings from New York’s skyline.
(7) Our watch was made by the same people, molds, and factory that make Swatch watches.
(8) Before Adam Bomb, there was Breadman. Although the t-shirt graphic for the Killer Carb was sampled, due to lack of interest from buyers, Breadman never had a shot at life.
(9) Speaking of sampled t-shirts that never came to fruition, there’s a Married to the Mob x The Hundreds t-shirt floating around out there …
(10) …Which would have been our first women’s tee. Instead, a few months later we printed 2 colorways of a girl’s logo tee (as worn by Tal here). That was the first and last time we printed The Hundreds girls’ t-shirts.
(11) Because of a “propaganda” incident years ago, The Hundreds is not allowed to step foot on any of the University of California campuses. (UCLA was unaware of this when they invited us to speak on-campus last year).
(12) The first time we actually used a paisley graphic, it was for this bandana-inspired zip-up hooded sweatshirt, which didn’t quite take off. Ben suggested making it an all-over print and it became one of our first widespread successes. Unfortunately, it also launched a wave of paisley-type graphics throughout the industry, which was always funny to us because I actually think the paisley design, in and of itself, is disgusting without the bandana context. They missed the point.
(13) A lot of people have noticed the Simpsonized The Hundreds crew in our webpage banner, and ask to see the full, unblocked version. Here it is.
(14) I’ve never used the numeral “100″ or “100s” to reference “The Hundreds,” whether on the blog, t-shirts, or anywhere else. So I’m still unsure why other people are intent on doing so.
(15) I accidentally wrote “Jason Lee” twice on the back of the “Thank You Skateboarding” t-shirt from years ago. But that’s okay, he deserves it.
(16) In putting together our Fall 2006 photo shoot, we had Tony stand in our yet-unbuilt Store, in the exact area where his chair and register would be 5 months later. Neither you (nor he) knew it at the time.
(17) There’s actually a story that goes along with Tofer’s art installation in our Store. Most people forget that it even has a name: “Corn Mouth.” The exhibit documents a journey from innocence to knowledge and darkness. If you notice that there is a flower underground, and then later on a vile serpentine monster, you kinda get the point.
(18) Our man Endi is in that photo.
by bobbyhundreds
DEATH FROM BELOW.
The Hundreds “Tar” New Era 59/50 fitted baseball caps.
Each colorway limited to 144 pieces. Dropping exclusively at The Hundreds Store at 7909 Rosewood Ave. tomorrow morning. Also available online at www.thehundreds.com starting next week. But that’s all, folks.
by bobbyhundreds
SWEEP THE LEG.
So I thought I’d tell you that just because I can, I’m gonna dedicate today’s entire post to Karate Kid I. Okay? OK.
I think it’s safe to say that I’ve watched this classic coming-of-age tale about a fragile Jersey girlyboy and his magical Japanese friend about 82 times in my life. About 53 of those times were by way of KTLA 5′s Movie for a Sunday Evening (which alternated between KK1, Stand By Me, and Rocky IV for 7 years straight).
There are many great things to love about this movie (Cobra Kai having the best Halloween costumes ever. The film being set in the Valley. “Sand the floor” and The “Crane” Kick having absolutely no practical applications in martial arts. Thick Elizabeth Shue). But at it’s core, the best parts of the movie involve anytime that people are kicking each other in the face. So here they are, in chronological order, the best of the best.
by puthiminabobbybaghundreds
THE OLD SWITCHEROO.
Switch steps in with some final photos from the past week at the MAGIC Tradeshow.
photos by Switch
RANDOM RUNDOWN
#Essays, #tradeshows
Just got home from the winter MAGIC tradeshow in Las Vegas. Being that this was our 8th time exhibiting at the show, I wasn’t too interested in bringing along the trusty SLR and blogging all the regulars again. So here’s a sample of randomized action from my point-and-shoot.
This is the usual conversation throughout the week at MAGIC. “What’d you do last night? / What are you doing tonight? / Anything stand out to you at this show?” The first two queries are inconsequential, no one really cares or listens, they’re just asking that because they forgot your name. But this time around, I had a proper answer for the third, and that was “Gourmet.”
Many of you are already familiar with the footwear, so I’ll just add that there are some fresh colorways of existing styles on the way, along with a couple new models that continue to successfully fuse the vintage Jordan/casual look. The apparel’s where it’s really at, in our opinion, bubble vests that alternate between wet and matte nylon panels, cashmere-lined hooded sweatshirts, an official collaboration with Moncler, an overextended wife-beater.. I mean, they re-thought the wifebeater, folks. It’s creative, characteristic design that’s re-thinking existing looks with innovation, personality, and Italian-made construction and materials. Even better than that, they got all the right guys behind-the-scenes, along with annals of experience and resume asterisks. Game over.
The first night of the show, Gourmet threw a little shindig for the homeys up in their suite at the Venetian. Lot of important people in this room… Dr. Romanelli, Crooks & Castles, Buscemi… If you’d blown this suite up, there’d be nothing to post on HighSnobiety for 3 months straight.
Still the most-talked-about at MAGIC February 2008. Abby is HUGE.
I caught Mighty Healthy loading up on crablegs at the Wynn buffet. But nothing’s mighty healthy about that buttersauce.
Ben and I wanted to stop by the Project tradeshow to check out Fiberops, Hellz Bellz, FiveFour, and some other friends, but somehow (???) we ended up in Christian Audigier‘s Cloverfield-sized booth, which was more like 20 booths in one. It was basically it’s own tradeshow-within-a-show, with multiple stations for all of Audigier’s multiplying sublabels, including Ed Hardy and Snoop Dogg’s Rich and Infamous. I mean, as crazy as it is that most of America considers Audigier’s labels as the coolest thing since Von Dutch (oh wait), it’s intriguing just seeing how over-the-top this guy approaches his branding and marketing. Did I mention that Lil’ Jon’s been the resident DJ all week, and we saw the guy who played David Hasselhoff’s son on Baywatch? Did I mention Audigier came to our store once and bought some of our denim? Is that a good or a bad thing?
The skateboards read, “Punk’s Not Dead!”
Cool Hand Mo (Morgan) and Pusha-T (Clipse).
In the ongoing saga of My Blog vs. Southwest Airlines, I had the worst turbulence ever on my flight home this afternoon. At one point I swear we were upside down. I almost fell out the window twice. And since this is the random rundown, that tuft of flaxen hair in front of me belongs to Kristen Cavallari (Laguna Beach).
But that’s neither here nor there.
by bobbyhundreds
KABLOOEY.
Nobody blogs MAGIC like The Arab Parrot.
DISCLAIMER: Read at your own discretion. The opinions expressed by The Arab Parrot are not shared by The Hundreds is Huge, Inc. So go point your finger at someone else.
by bobbyhundreds
END OF THE LINES.
#Essays, #tradeshows
The Tradeshow Circuit of Death and Mass Destruction comes to an end this week here in beautiful Las Vegas, Nevada at the semi-annual MAGIC fashion tradeshow.
I had Switch take photos of the first day’s goings-on. He sent over 100 photos, and about 77 of them were of girls from the back (with about 3 shots of blurry rappers).
Here’s what’s left.
Mighty Healthy ENN WHY SEE.
Joshy (Rebel 8) and Sal Barbier (SLB), running mates.
Mikol (King Stampede / Amongst Friends)
Wherever I turn… Moonshine (All The Right)
Livestock.
Chris (Freshjive) and Mike (Turbo Graffix)
Young Hov.
Read the sign.
HI KIM.
Pete (UNDFTD). Calm. Cool.
Bone Thugs.
Thanks again Lenin (MAGIC).
Here’s Neek.
Eugene is here with Season at the Hypebeast booth. Supposedly they had a lineup yesterday of brands trying to get their product shot for the blog?! Interesting.
Sick Jackson (Twelvebar).
Abby is by far the biggest thing at MAGIC this year.
Oh, and here’s Switch’s Greatest Hits.
Check Neek’s blog (on the right sidebar) for less legs, more photos.
by bobbyhundreds
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