I can’t even imagine the bureaucratic nightmare it must’ve been to lock down those licensing rights.
I can’t even imagine the bureaucratic nightmare it must’ve been to lock down those licensing rights.
Back in the day, we were THIS close to making an “Everybody Loves Ray” t-shirt. Because, really, everybody loves Ray.
Only Marlon (Sneaktip) would think up a BBQ in our back alley at 5pm on a Wednesday afternoon. Giving back to the community. With extra sauce.
Sal (SLB) rode up, with unlimited talk about his limited edition SE.
Big Bert’s girls love Big Bert’s curls.
DUSTIN HOFFMAN WAS IN OUR STORE. Along with the floating yellow arrow that followed him wherever he went.
At our very first tradeshow, we were side-by-side with Andres and Dee (Five Four). They eventually went on to take over the fashion world, throw lavish parties, and hang out with celebrities, while we chose the whole alley barbecue thing. But our roads converged at Tere’s Mexican Grill on Melrose tonight, where we discussed everything from streeetwear’s “breakdance bubble” to Andres’ questionable “tie.”
A couple years back, we had a hand in introducing our friend Nobu aka Usugrow into the American art scene through a collaborative, limited, t-shirt and hoody project. Since that time, he’s gone on to do some really amazing things — from t-shirts for Brooklyn Projects and Upper Playground to a joint show with Mike Giant at the much-respected White Walls Gallery in San Francisco. It’s to the point where I can barely get a hold of him these days.
So it was nice to get a package from Nobu that enclosed his recent book, “LOVE HATE FROM JP,” published by Fifty24SF Books. The hardbound book displays some of Usugrow’s greatest art in his signature style.
A nice letter to Ben and I, except for the fact that I have absolutely no clue what it says. Still, cool.
Here are the unique pieces Usugrow contributed to The Hundreds.
You can buy the book HERE.
Stickers are awesome. They can turn boring things into cool things. For instance:
My Laptop x Incase:
My Laptop x Incase x Light:
Pierre Andr© Senizergues (center) is a living legend in the skateboard realm. As the founder and CEO of skateboarding juggernaut Sole Tech, he was the first pro skater to own and run a skate footwear company when he launched Etnies (and eventually eS, Emerica, ThirtyTwo, and Altamont) 20 years ago.
Pierre’s also continuing his trailblazing in a slightly different arena, as Executive Producer of The 11th Hour, the feature film documentary dissecting the world’s environmental breakdown, produced and narrated by Leonardo DiCaprio.
He’s also got his hands in furniture design, with his Skate Study House exhibition currently ongoing in Paris’ Colette. Even Karl Lagerfeld procured some of his art.
Meanwhile, I stayed at home tonight and ate 7 Reese’s peanut butter cups in one sitting. Bet Pierre can’t do THAT.
I’ve been coming here since I was 12 years old. It’s actually where I learned how to snowboard. The only thing that’s changed is the ticket prices.
I had a pretty good response to the “18 Things” post, so I dug through the archives for some other oldies, but goodies. This was the photoshoot we put together almost 2 years ago for our Summer 2006 range. We didn’t have the resources to bring on models, so we had to use ourselves, but didn’t really want to use.. you know, ourselves.
It’s amazing what you can do with a tripod, Photoshop, and a healthy dose of boredom.
I already know I’m gonna get about 35 emails from all the misreaders about when this stuff drops, or where it’s available, so I’ll just reiterate here. This was from Summer 2006. This is now 2008. Search Ebay or check the vintage rack at The Store on Rosewood.
(1) The skulls and bones embedded in our L.A. storefront were props used in such notable movies as Pirates of the Caribbean 1 and 2.
And Snoop Dogg’s Bones.
(2) Before settling on “The Hundreds,” Ben and I considered over 100 different names, the tail-end losers being “The Holiday Project,” “Garden Variety,” and “The Collection.” Some of the top choices are still used in other ways throughout the company, from passwords to branding. You just don’t realize it.
(3) Every season, our favorite t-shirts are consistently the ones that sell the least. Like anything that involves tonal black-on-black or white-on-white printing.
(4) The lettering in our logo was inspired by the Raiders’ font. Considering how pervasive Raiders-endorsed apparel was in Southern California culture during the ’80s and early ’90s, it was only natural. Oakland what?
(5) You’ll be hard-pressed to find an orange The Hundreds t-shirt. For some reason, it rarely makes sense.
(6) Most people figured out that upon closer inspection, the “Townstooth” t-shirt’s pattern (from Fall 2006) was of a tesselated city skyline. Some even realized that it’s actually the silhouette of buildings in downtown Los Angeles. But practically none realized that when the shirt is flipped over, you can see buildings from New York’s skyline.
(7) Our watch was made by the same people, molds, and factory that make Swatch watches.
(8) Before Adam Bomb, there was Breadman. Although the t-shirt graphic for the Killer Carb was sampled, due to lack of interest from buyers, Breadman never had a shot at life.
(9) Speaking of sampled t-shirts that never came to fruition, there’s a Married to the Mob x The Hundreds t-shirt floating around out there …
(10) …Which would have been our first women’s tee. Instead, a few months later we printed 2 colorways of a girl’s logo tee (as worn by Tal here). That was the first and last time we printed The Hundreds girls’ t-shirts.
(11) Because of a “propaganda” incident years ago, The Hundreds is not allowed to step foot on any of the University of California campuses. (UCLA was unaware of this when they invited us to speak on-campus last year).
(12) The first time we actually used a paisley graphic, it was for this bandana-inspired zip-up hooded sweatshirt, which didn’t quite take off. Ben suggested making it an all-over print and it became one of our first widespread successes. Unfortunately, it also launched a wave of paisley-type graphics throughout the industry, which was always funny to us because I actually think the paisley design, in and of itself, is disgusting without the bandana context. They missed the point.
(13) A lot of people have noticed the Simpsonized The Hundreds crew in our webpage banner, and ask to see the full, unblocked version. Here it is.
(14) I’ve never used the numeral “100″ or “100s” to reference “The Hundreds,” whether on the blog, t-shirts, or anywhere else. So I’m still unsure why other people are intent on doing so.
(15) I accidentally wrote “Jason Lee” twice on the back of the “Thank You Skateboarding” t-shirt from years ago. But that’s okay, he deserves it.
(16) In putting together our Fall 2006 photo shoot, we had Tony stand in our yet-unbuilt Store, in the exact area where his chair and register would be 5 months later. Neither you (nor he) knew it at the time.
(17) There’s actually a story that goes along with Tofer’s art installation in our Store. Most people forget that it even has a name: “Corn Mouth.” The exhibit documents a journey from innocence to knowledge and darkness. If you notice that there is a flower underground, and then later on a vile serpentine monster, you kinda get the point.
(18) Our man Endi is in that photo.
The Hundreds “Tar” New Era 59/50 fitted baseball caps.
Each colorway limited to 144 pieces. Dropping exclusively at The Hundreds Store at 7909 Rosewood Ave. tomorrow morning. Also available online at www.thehundreds.com starting next week. But that’s all, folks.
So I thought I’d tell you that just because I can, I’m gonna dedicate today’s entire post to Karate Kid I. Okay? OK.
I think it’s safe to say that I’ve watched this classic coming-of-age tale about a fragile Jersey girlyboy and his magical Japanese friend about 82 times in my life. About 53 of those times were by way of KTLA 5′s Movie for a Sunday Evening (which alternated between KK1, Stand By Me, and Rocky IV for 7 years straight).
There are many great things to love about this movie (Cobra Kai having the best Halloween costumes ever. The film being set in the Valley. “Sand the floor” and The “Crane” Kick having absolutely no practical applications in martial arts. Thick Elizabeth Shue). But at it’s core, the best parts of the movie involve anytime that people are kicking each other in the face. So here they are, in chronological order, the best of the best.
Switch steps in with some final photos from the past week at the MAGIC Tradeshow.
photos by Switch
You will be missed. TH por vida.
from your friends.
Just got home from the winter MAGIC tradeshow in Las Vegas. Being that this was our 8th time exhibiting at the show, I wasn’t too interested in bringing along the trusty SLR and blogging all the regulars again. So here’s a sample of randomized action from my point-and-shoot.
This is the usual conversation throughout the week at MAGIC. “What’d you do last night? / What are you doing tonight? / Anything stand out to you at this show?” The first two queries are inconsequential, no one really cares or listens, they’re just asking that because they forgot your name. But this time around, I had a proper answer for the third, and that was “Gourmet.”
Many of you are already familiar with the footwear, so I’ll just add that there are some fresh colorways of existing styles on the way, along with a couple new models that continue to successfully fuse the vintage Jordan/casual look. The apparel’s where it’s really at, in our opinion, bubble vests that alternate between wet and matte nylon panels, cashmere-lined hooded sweatshirts, an official collaboration with Moncler, an overextended wife-beater.. I mean, they re-thought the wifebeater, folks. It’s creative, characteristic design that’s re-thinking existing looks with innovation, personality, and Italian-made construction and materials. Even better than that, they got all the right guys behind-the-scenes, along with annals of experience and resume asterisks. Game over.
The first night of the show, Gourmet threw a little shindig for the homeys up in their suite at the Venetian. Lot of important people in this room… Dr. Romanelli, Crooks & Castles, Buscemi… If you’d blown this suite up, there’d be nothing to post on HighSnobiety for 3 months straight.
Still the most-talked-about at MAGIC February 2008. Abby is HUGE.
I caught Mighty Healthy loading up on crablegs at the Wynn buffet. But nothing’s mighty healthy about that buttersauce.
Ben and I wanted to stop by the Project tradeshow to check out Fiberops, Hellz Bellz, FiveFour, and some other friends, but somehow (???) we ended up in Christian Audigier‘s Cloverfield-sized booth, which was more like 20 booths in one. It was basically it’s own tradeshow-within-a-show, with multiple stations for all of Audigier’s multiplying sublabels, including Ed Hardy and Snoop Dogg’s Rich and Infamous. I mean, as crazy as it is that most of America considers Audigier’s labels as the coolest thing since Von Dutch (oh wait), it’s intriguing just seeing how over-the-top this guy approaches his branding and marketing. Did I mention that Lil’ Jon’s been the resident DJ all week, and we saw the guy who played David Hasselhoff’s son on Baywatch? Did I mention Audigier came to our store once and bought some of our denim? Is that a good or a bad thing?
The skateboards read, “Punk’s Not Dead!”
Cool Hand Mo (Morgan) and Pusha-T (Clipse).
In the ongoing saga of My Blog vs. Southwest Airlines, I had the worst turbulence ever on my flight home this afternoon. At one point I swear we were upside down. I almost fell out the window twice. And since this is the random rundown, that tuft of flaxen hair in front of me belongs to Kristen Cavallari (Laguna Beach).
But that’s neither here nor there.
Nobody blogs MAGIC like The Arab Parrot.
DISCLAIMER: Read at your own discretion. The opinions expressed by The Arab Parrot are not shared by The Hundreds is Huge, Inc. So go point your finger at someone else.
The Tradeshow Circuit of Death and Mass Destruction comes to an end this week here in beautiful Las Vegas, Nevada at the semi-annual MAGIC fashion tradeshow.
I had Switch take photos of the first day’s goings-on. He sent over 100 photos, and about 77 of them were of girls from the back (with about 3 shots of blurry rappers).
Here’s what’s left.
Mighty Healthy ENN WHY SEE.
Joshy (Rebel 8) and Sal Barbier (SLB), running mates.
Mikol (King Stampede / Amongst Friends)
Wherever I turn… Moonshine (All The Right)
Chris (Freshjive) and Mike (Turbo Graffix)
Read the sign.
Pete (UNDFTD). Calm. Cool.
Thanks again Lenin (MAGIC).
Eugene is here with Season at the Hypebeast booth. Supposedly they had a lineup yesterday of brands trying to get their product shot for the blog?! Interesting.
Sick Jackson (Twelvebar).
Abby is by far the biggest thing at MAGIC this year.
Oh, and here’s Switch’s Greatest Hits.
Check Neek’s blog (on the right sidebar) for less legs, more photos.
Rappers come and go.
And I’m not just talking about within the music industry, but here at The Hundreds. It’s cool, I guess. Someone famous rocking a hoody in a music video or whatever, but we always take it in stride. I mean, next week, most of ‘em will move on to something else anyways.
But Bun B is family. Always supportive, usually one of the first to congratulate us on successes, and always a text-message away. The best part is he actually knows what’s up with the independent brands (instead of relying on a stylist). If any celebrity has his/her finger on the pulse of streetwear, it’s Bun.
[For instance, today he was rocking one of Mikol's new tees from Amongst Friends.]
Speaking of coming and going, we had a pretty interesting discussion about where the music industry’s headed. I’m not sure if you guys are really getting what’s going on lately, but everything you’ve ever known about how to listen to / purchase / access music is
about to change changing. Kinda like the way you look at your parents’ vinyl records, or your older brother’s cassettes, that’s how you’re gonna view CDs in.. NOW.
With everything moving to digital, and the subsequent collapse of the music industry, Bun told us that the only way it’s gonna get better is for it to all crash and burn first. But we both agreed that in a way, that’s a good thing. He remarked that it’s gonna force artists to come correct and be “real.” For the past decade, corporate formulas and marketing-driven album sales have degraded popular music to a mere shell of decency, so now, complacent one-hit-wonders who put out a wack record and reap rewards will be a thing of the past.
The artists will be forced to rely on tours and creative ways of merchandising to generate income and fanbase, which will allow the fans to filter out the good from the bad for themselves. And for the artists who complain about that, I’d refer them to an Ian Mackaye interview on VBS where the veteran punk questioned why musicians have always viewed tours as a means of promoting an album and merchandise, when in reality, shouldn’t it be the other way around? After all, isn’t the point of it all to get out there and play music?
I FEEL SORRY FOR YOUR MOTHER.
I DON’T WANT NO TROUBLE.
Have you seen the new Antenna magazine? If you haven’t, I was interviewed by Russ Bengston (formerly known to NT’ers as Slam Ed) in a profile about The Hundreds. It was one of the better interviews I’ve done in quite some time (and very well-written, might I add) because Russ got around to asking some pertinent questions about our brand that I hadn’t had the opportunity to field before (so thanks Russ!)… Most notably, the relevance of music to The Hundreds, and how various music subcultures structure our brand’s architecture.
Funny, because I don’t think any 2 of us actually share the same musical tastes. Ben grew up on West Coast rap, Jon leans towards oldies, Tony’s a Morrisey Whore-isey, Morgan’s hip to hip-hop. Benjie used to be a renowned drum-and-bass DJ (google it!), Scotty won’t listen to it if the band’s name doesn’t have “Goat,” “Blood,” and female sex organs in it. Oh but we do all agree on one thing. Switch listens to the worst music ever.
I’m not one of those people that says, “Oh I listen to everything,” because I’m not really keen to Flamenco or Gregorian chant (I think the people who say that usually just mean Rock and Rap. You know.. that’s “everything.”) However, I’d like to think that I have a rather broad sense of aural pleasure, after all, I used to write music reviews for a living. BUT, I also have more than my fair share of guilty pleasures when it comes to my iTunes library (how did Third Eye Blind get in here?) And a sizable chunk of that comes by way of Genre > Emo.
I guess kids these days align “emo” with what we used to call “goth” when I was in high school, but instead of bauhaus and lunchboxes, now it’s My Chemical Romance and cutting. But that’s not really how I remember it — as a hardcore punk offshoot — so I’ll just create my own utopian world and disregard everything that “emo” has become associated with in the past decade or so.
These were/are some of my favorite emo bands, many of whom I regret not being able to see perform live, so thank God for Youtube.
Rites of Spring: Theme
Considering the term “emo” actually doesn’t really exist (kinda like “streetwear”), this is supposedly where it started. And at the 9:30 Club no less.
Sunny Day Real Estate : In Circles
Their radio friendly album, but still great. The album art was a classic in itself.
Off of “The Power of Failing.” For some reason, I only like the odd-numbered tracks off this album.
Jimmy Eat World: Crush
I’ve watched this band grow up, from 7-person emo-core shows during my teenage years to MTV videos for the masses today. This was shot right before Clarity broke, arguably the greatest pop-rock/emo album of all time. Hard to believe 1998 was 10 years ago now.
Now go back, read all the “That’s not emo! / What’s emo? / Emo’s gay!” comments to the videos, and cry.
Dom’s got a new sneaker collaboration with DC on the way.. drops only at Brooklyn Projects in a couple weeks.
Leila x Oscar double-decker.
The Goo girls. Always up to no goo.
Follow the Black Rainbow. Jay (BKRW) stops by on his way to Vegas.
It’s been the shortest, longest week ever.
We received terrible news on Thursday morning. One of Jon’s closest homeboys, Endi, was tragically murdered in a senseless killing spree that makes even less sense with time.
Endi was, and will always be, The Hundreds family. He was truly a good-hearted, straight-up dude. Always with a smile, always having a good time. One of those guys that was impossible not to like.
Rest in peace, Endi. We’ll miss you. May you and your family go with God.
from The Hundreds
Wale stops by, en route to the Grammys this weekend.
This will most likely NOT be his outfit for the night.
You can also check out our boy on the cover of the current DNR.
I can’t help but notice that lately, the trade rags, trend reporters, fashion market analysts, and all the other retards who claim to know what’s up with YOUR style, have been keen to predict that the next big thing in streetwear is taking it “back to basics.” Simplicity! A response to the candy-coated all-over print craze of yesteryear… Flannels!!! But of course!
Unfortunately for us, we’ve already been there and done that.. For the PAST 2 YEARS. So while we’ve been laughed at for making button-ups instead of full-zip up hoodies for the past 8 seasons, I guess now we’re just taking a seat on our own buffalo plaid bandwagon??!! (Just for the record…) Man, I can never get it right. I’m just gonna start making Mork & Mindy spacesuits. We’ll still get laughed at, but at least we’ll never be OUT of fashion.
All bitterness aside, we just posted our Spring 2008 Lookbook in our Online SHOP. Once again, all photography by Paul Sun of The Social Trust, and styled by Astrid. Most of our worldwide accounts have already received their shipments over the past couple weeks (Support your local independent retailer!). The Spring line is also available now in The Store on Rosewood here in L.A., and dropping online in our Shop soon.
Hope you like it…
If not now, maybe in a couple years?
Well, we all know there are only 2 things in the world that are really super. Supermarkets and Superman. But today is Super Tuesday here in the States, meaning half of the nation will be holding presidential primary elections (or caucuses). Basically, all of the candidates (including the black guy, Monica Lewinsky’s boyfriend’s wife, the oldest guy on Myspace.. [hmm, sounds like the cast of a VH1 reality show]) will get some sizable results as to how they’re faring in the race to presidency. Chances are that we’re probably gonna find out who’s gonna claim the Democrats’ and Republicans’ party nominations as well.
So if you’re in a State that’s holding a primary today (hopefully you’re registered), get out there and make your voice heard. And if you’re not registered, then do so ASAP so you can vote in the general election on November 4th.
Nima (Digital Gravel) dropped off this Shepard Fairey (Obey) print for me last week. Stupid cleaning lady (Stupid) folded it up. She must be a Hillary fan.
So I hit up Shepard for some more.
Not for sale. Strictly for the streets!
Remember when we made these 4 years ago? You could say that “hindsight is 20/20″ but ..yeah, actually, we could see just fine back then.
My name is Bobby Hundreds and I approve this message.
I tried to think up a clever title for this one, and then I realized that those two words were enough. I wrote a paragraph-long introduction, then re-wrote a passage about punk ethics, staying core, and what it means to succeed without selling out, and then “select-All” “Delete“-d it.
Truth is that Ian Mackaye is a living legend. And (as you’re about to read) as much as he doesn’t understand why his existence is so significant to an entire industry and culture built on product and consumption-centric “lifestyle,” the truth is that his life and career have dramatically impacted not only my own but countless peers’, heroes’, and influences’ of mine (and probably yours).
One of my favorite Fugazi songs is “Merchandise” off of Repeater. The lyrics are poignantly relevant to our immediate surrounding culture, and serve as a reminder that in the end, there’s really more to it than the actual t-shirt or a pair of rare sneakers or what-have-you that you’ve been fiending for.
You are not what you own.
As ironic as it sounds, I thought it’d be interesting to actually put it on a t-shirt, so I sought Ian Mackaye’s blessing, although already knowing what his answer would be. He immediately responded to my inquiry, declaring that beyond music, he has never endorsed any merchandise. Which I already knew, but considering I just got an e-mail from the man himself, well that was worth it’s weight in gold.
Steven Vogel got much more than an email from Ian Mackaye recently. In fact, he had the opportunity to phone him for the better part of an hour. It’s a great read, and although I don’t necessarily agree with 100% of his opinions, I think Ian Mackaye has always offered a gentle extreme to gauge one’s values off of.
My, how time flies.
Today is the 1-year anniversary of our store here at 7909 Rosewood Ave. For the occasion, we’re releasing our Store logo tee in a first-time black-and-white with a commemorative graphic on the back. Only 75 tees were made and are on sale at The Store as of 11am.
So we wanted to thank all of our loyal customers, friends, and family for making this dream become a reality over the past 12 months. The Store was a sizable endeavor that was an uphill battle from the start. Over a year-and-a-half ago, when we decided to move forward with our first retail location, our office space on Rosewood seemed the ideal space although it was tiny (to say the most) and located on a random side-street in a then-ghosttown. But the homeys knew to find us there, and we had carved our existence in the world out of those tight 4 walls — it was home — so it only made sense.
We had all kinds of outlandish store concepts from the get-go, from a museum-type learning experience to incorporating an actual tree into the space (?!). Thankfully, design firm TylerSpencer helped us prune our ideas into a feasible, sensible project that vibed with The Hundreds, and not only maximized every square inch of that room, but distinguished our boutique from anything else within the streetwear industry. The rules: Everything custom, no IKEA furniture or stock fixtures, and nothing you’d expect from the underdog “t-shirt company” who wasn’t supposed to be building a shop like this.
Design aside, the true heart of The Store was to further establish a base relationship with you, our customer. And I think we did a pretty good job of that over the first year. Not only did you get to know Tony, Morgan, Alex, and the rest of the jackals, but you got a proper feel for what The Hundreds was all about, whether you were trying on jeans in our multi-color funbox, posting on the curb out front, tossing back a few at a TH barbecue, or viewing it all on the blog or Photo Booth no matter where you were in the world. It’s been a good year, and we’ve only got more surprises for the next, so be sure to stay tuned to 7909.
Oh, before you go..
One year ago, this was the first sneak preview you saw of The Hundreds Store.
So it’s only fitting that I give you a preview of the next.