Available starting tomorrow morning at 11am at The Store on 7909 Rosewood Ave., Los Angeles, CA 90048.
Available starting tomorrow morning at 11am at The Store on 7909 Rosewood Ave., Los Angeles, CA 90048.
Another Magic Trade Show has come and gone, so I guess the trend forecasters are awaiting to sink their teeth into my regular Magic wrap-up. So here it is, bloodsuckers:
Turtlenecks. That’s right. This year, it was all about turtlenecks. Turtlenecks with Bedazzled skulls all over them.
Ben resumes his usual Magic posture…
Frank’s Chop Shop is in the house.
All work. All play.
Ruperto (Playing For Keeps) keeps ‘em comin’..
Joyce (Sinful Things) graces Magic.
J.J.’s killin’ it.
Tradeshow season continues next weekend in San Diego with the Agenda Show. Until then, don’t forget. Turtlenecks.
I’m bored. And you’re probably bored with all the other blogs’ Magic recaps of product you won’t see for another 6 months. So I decided to just take photos of people with their favorite tattoos. Because me and making sense are the worst of friends.
Bee (Hot Air):
Switch (The Feed):
Bart (530 Media Lab):
Joshy ( Rebel 8 ):
Can these be considered tattoos? Whatever. Same thing.
Hiro (True SF):
Rodney (Lemar & Dauley):
Dannyboy O’Connor (Dissizit):
Vic (Leaders 1354): Hope you’re not eating:
Jason (Flying Coffin) !?!:
Along with the Magic Trade Show here in Vegas, there are also other independent fashion tradeshows going on around the city that hone in on more specific markets. Usually what happens is an entrepreneur leaves Magic to start their own indie trade show that’s cooler, hipper, and plays better music.. then that show itself gets big, and Magic buys ‘em out for a handsome price. That traditional cycle of Trade Show Mania, along with the streetwear explosion, added up to a mind-boggling swarm of Vegas tradeshows for retailers, buyers, and exhibitors this summer. Right now, there are 6 venues that the streetwear industry is chasing each other around, including Magic, Pool, Project, United, Fo Sho For Show, and the Unity Mansion Show.
We stopped by Project today, which is hosted at the foot of the Venetian. To sum it up nicely, Project is more themed along the lines of a Bread and Butter Barcelona-type show, with a more serious, sophisticated, fashion-conscious attendee. Not to say that Magic folk aren’t committed to clothing, but something tells me that 50 Cent and his entourage won’t be storming through these aisles anytime soon. Apparenty, Project was the struggling startup just a few years back, catering more to the denim-oriented demo, and playing truly horrible Euro techno-trash through the halls (a la Bread and Butter). But now they’re super huge and their lineup runs across the spectrum. Brands our readers may be familiar with like Fiberops, Staple, and Maharishi grace these booths, while Monarchy and high-end couture designer Vivienne Westwood headline as well. Alas, they still play the bad music, but it was.. quieter. And yes, Magic did acquire Project, so here’s to the almighty Dollar.
We ran into Ben’s cousin, Mike, who runs Jaded By Knight, which is one of those lines that all the celebrities are wearing in your girlfriend’s Us Weekly magazine, and you’re like, “Dude, those jeans cost $1,000?!? I could eat like a year’s worth of Big Macs with that.” Bonus skeleton-in-the-closet story: Mike was formerly known as DJ Micki Eyes of South Korea’s most notorious rap group, Drunken Tiger. Random. I know.
When we walked onto the showgrounds, we saw the very content owners of Seven Jeans, who just sold their company for $775 million (Now that‘s a lot of Big Macs). It sounds rather ridiculous, but the high-end denim market’s primed for such deals. Dee from Five Four runs one of the most-talked-about denim brands of the lot, so don’t be surprised if he seems very content in a few years’ time.
Peter runs Cassette out of L.A., and it’s also achieved a strong buzz in the fashion world for it’s quality and attention to detail. And that is a hilarious shirt. I’ll shut up now.
Personally, my favorite part about Project is their computerized guide, which works through a touch-sensitive widescreen that prints out the locations to the booth you’re looking for. I need to get one for the house just to find my keys every morning.
So buyers are always asking us what’s worth looking at in Vegas everytime tradeshow season rolls around. This year, it was unanimous. Dao-Yi Chow, the man who was responsible for spearheading Sean John during its heyday, and then Arrive Miami, has now launched Public School. Dao told us about it a bit ago, but when we got into Vegas this week, we were hearing about his label from all ends.
Dao was saying that he admires what’s going on with us in L.A., building that Angeleno lifestyle and community around us, and that’s exactly what he’s doing with his line as well, albeit on the other coast. Inspired by elements of the New York City lifestyle that only a New Yorker would understand, Public School infuses Dao’s background with intelligent cut n’ sew and progressive pieces that aren’t beyond the everyday consumer.
A lot of the pieces incorporate interesting details like detachable straps, uneven corners, or loose appendages that fall around the garment.
The black apple is Public School’s trademark icon and again references Dao’s New York City upbringing.
On the back of this shirt are the top high-schools in the nation with the highest dropout rates.
We’ll have more information on Public School in the future. Until then, try not to lick the monitor.
It’s time for the semi-annual Magic Trade Show here in Las Vegas, and we’re reporting live from the frontlines. All is not quiet on the Western front.
Lydia (on the left) is chasing her dreams with the debut of her label Purple Cloth. She cranks out all the designs, graphics, patterns, and cut/sew herself. Plus, her booth has the best candy of the show. Sour candy, jawbreaker candy, gummy candy, eye candy, whatever you want.
It wouldn’t be Magic without Ben Baller (LRG). This time, I caught him in front of a traveling camera crew, shooting his own reality show. It’s about time!
The Antenna crew getting their field research on.. riding that fine line between what’s now, and what’s next.
Speaking of what’s now and what’s next, Jason (Flying Coffin)’s almost like a fish out of water here. A fish with the sickest t-shirt graphics and most complicated printing, that is! Attn: Buyers, if you don’t know about Flying Coffin, then you need to stop everything you’re doing and punch yourself in the face with vigor.
Even in Las Vegas, I can’t get away from this guy. DJ Gomez Warren!
One of my favorite Japanese brands, both for designs and for the dudes behind it: Lafayette.
Flip through our splash page to catch your first look at the rest of our Fall 2007 range, which is arriving in your local The Hundreds account now..
Photography by Paul Sun and The Social Trust.
I’ll be honest.
As far as street culture goes, we’re just as fascinated with what’s going on here in Los Angeles’ Fairfax District as anyone else. When we first stepped foot on the block 2 years ago, Supreme L.A. was the lone ranger in a neighborhood that had been long recognized as the Jewish epicenter of the city. For decades, the street’s been lined with Jewish markets, thrift shops, family-owned restaurants, and the iconic Canter’s Deli, which have provided a haven for tourists, locals, and the community surrouding the area.
But just 24 months later, Fairfax has evolved into the world’s principal streetwear hub and the States’ fashion mecca for independent-minded apparel brands and customers seeking such. From t-shirts to fitted caps, skate hardware to music and books, it’s a one-stop shop for all your needs…
..Especially if you’re Jewish.
If you start off from our doorstep and make a left, the first shop you’ll hit is SLB (psst.. new website just launched!), on the corner of Fairfax and Rosewood. Coined the “man”‘s shop, professional skateboarder Sal Barbier’s store is filled with all kinds of testosterone-charged goods. From Rebel 8 t-shirts to Brixton hats, wino slippers to Indy skate trucks, Vans to knives (yes, knives), this is the street’s boys-only club.
Next door to SLB is Flight Club Los Angeles. This consignment-based sneaker shop was originally founded in New York and rode its unanimous success to California one year ago. Sneakerheads and passers-by alike can appreciate Flight Club’s comprehensive stock of both vintage and fresh hard-to-find shoes. Personally, I like to stop by once in a while just to gaze at the wall of Jordans. And to make fun of Bailey and Glenn.
2 doors down from FCLA is Diamond Supply, the home of skate mogul Nick Tershay and skateboarding juggernaut label Diamond Supply Co. Stocking Diamond’s finest skate hardware and limited oversized-print t-shirts, you’ll see for yourself why Diamond has fast become one of the most coveted brands in both the skate and street worlds.
Of course there’s more to Fairfax than just t-shirts. Turntable Lab is another New York native that’s set up shop here to provide Angelenos with all their music-mixing needs. Whether it’s DJ equipment, art books, or records you want, Turntable Lab’s got it. And yes, they have t-shirts.
Just a few steps down is Reserve. What originally started out as a niche bookstore specializing in cool art, design, and culture-related literature, has now expanded itself as Freshjive’s flagship boutique. Stocking Klotz’s finest wares, Freshjive and Gonz!, Reserve’s understated facade and carpet-lined atmosphere maintain the best-kept, and definitely most culture-heavy, secret on Fairfax.
Catwalk is not a hypebeast’s typical stop on the Fairfax tour, but the vintage boutique has long been a fashon mainstay here in Hollywood, what with all its exclusive pieces and high-end rarities. Plus, they got all the o.g. Gucci bags and stunner stunning stunnawhateveryoucallit shades you hypebeasts have been thirstin’ for.
Just off buildout alone, Hall of Fame is one of the most impressive additions to the block. This double-decker building showcases a sea of fitted baseball caps behind plates of marble and glass. Everything is rare, exclusive, limited, and all the other keywords you’re looking for that define the best hats you can buy.
In addition to all the stores, Fairfax is also home to the industry’s most prominent brands in regards to their operations. If you’re reading this blog, you’re probably well aware with who Crooks & Castles are, the magnitude of their branding, and what they’ve accomplished in the apparel game. Leading the charge, and charging the lead.
NA may be steering one of the freshest brands in the game, but his reputation in the field is much deeper than most of these heads will ever understand. Deadline is NA’s much-anticipated foray into an eager marketplace, and is comprised of well-thought-out, conceptual tees and apparel, which pay homage to his rich New York background with a militant edge.
Immediately to the left of our door, Mrs. Biederhof’s is the block’s gentle giant. The seemingly innocuous exterior houses the most diverse and premiere eyewear in the city. If their A-list celebrity clientele (and subsequent paparazzi camped outside their storefront) is any indication, Mrs. Biederhof’s is THE boutique for the finest in vintage and luxury frames.
Fairfax and Rosewood. Come in, we’re open for business.
*Psst.. A choice selection of our Fall t-shirts, hats, and hoodies, have now hit our online shop. Just click on THE SHOP above! Exclamation mark!
Yusuke (Bacchanal) and designer Jun Watanabe (Zozo) stunnin’ and sunnin’ from Tokyo to L.A.
Buscemi’s not only showcasing a new Major Threat New Era (WHAT WHAT!), but he also helms Mosley Tribes, .. a Cali-cultured eyewear line that you should be well familiar with. If you don’t know, now you know.
Patrick’s the Art Director for Mosley Tribes, and he proudy stands behind a very comprehensive and well-put-together lookbook, the photography courtesy of Paul Sun and The Social Trust.
Back in the Bay for a few hours.. had to capture the goings-on over at Huf.
Mega makin’ moves.
Marcus makin’ mistakes.
Supporters sporting Summer (Fall t-shirts and hats available online very soon).
Sweets and Sneaker Steve (DC) going through some of DC’s sickest sneakers dropping in the ’08. Underneath all that blur, there’s a lot of heat folks.